MNB3702
assignmen
ASSIGNMENT 2 Semester 1 2025
UNIQUE CODE:
Detailed Solutions, References & Explanations
DUE DATE: 10 April 2025
Terms of use
By making use of this document you agree to:
Use this document as a guide for learning,
comparison and reference purpose,
Not to duplicate, reproduce and/or misrepresent the
contents of this document as your own work,
Fully accept the consequences should you plagiarise
or misuse this document.
Disclaimer
Extreme care has been used to create this
document, however the contents are provided “as
is” without any representations or warranties,
express or implied. The author assumes no
liability as a result of reliance and use of the
contents of this document. This document is to
be used for comparison, research and reference
purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or
by any means.
, 0688120934
PREVIEW
Companies Covered:
KINGSGATE CLOTHING
1. INTRODUCTION: IMPORT OR EXPORT DECISION
Kingsgate Clothing is a South African textile manufacturer known for its high-quality
garments, especially corporate and promotional apparel.
ASTY PLASTICS MACHINERY CC
1. INTRODUCTION: IMPORT OR EXPORT DECISION
Asty Plastics, a South African manufacturer based in Gauteng, specializes in custom
plastic injection moulding and component manufacturing across diverse industries,
including automotive, medical, telecommunications, and electronics.
FOOTWEAR INDUSTRY TRAINING
1. INTRODUCTION: EXPORT DECISION
Footwear Industry Training South Africa (FITS) is a vocational training and development
organisation that focuses on skills development and technical training for the footwear
and leather manufacturing industry.
MAKHAMISA FOODS (PTY) LTD
1. INTRODUCTION: IMPORT OR EXPORT DECISION
Makhamisa Foods is a proudly South African company that specialises in the production
of bold and uniquely flavoured condiments such as atchar, sauces, and marinades..
PAVATI PLASTICS SOUTHERN AFRICA (PTY) LTD
1. INTRODUCTION: IMPORT OR EXPORT DECISION
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
, 0688120934
Pavati Plastics SA (Pty) Ltd is a South African-based manufacturing company
specializing in the production and distribution of plastic packaging products, including
closures, containers, and custom moulded plastic components for various industries
such as food, beverage, and pharmaceuticals. With the company’s strategic intent to
expand beyond South Africa, it has identified Kenya as a key export destination within
the framework of the African Continental Free Trade Area (AfCFTA).
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
, 0688120934
ASTY PLASTICS MACHINERY CC
1. INTRODUCTION: IMPORT OR EXPORT DECISION
Asty Plastics, a South African manufacturer based in Gauteng, specializes in custom
plastic injection moulding and component manufacturing across diverse industries,
including automotive, medical, telecommunications, and electronics. With a reputation
for quality and innovative plastic solutions, Asty Plastics has developed a strong
domestic footprint and now seeks to expand through exporting its high-performance
plastic components to Kenya. This strategic move aligns with the growing demand for
medical and industrial plastic products in East Africa and is encouraged by the African
Continental Free Trade Area (AfCFTA), which reduces trade barriers between African
nations. The company's export initiative targets Kenya's robust manufacturing and
healthcare sectors, taking advantage of favourable trade conditions and expanding
market opportunities. This paper evaluates the decision to export, assesses institutional
challenges and opportunities, analyses resource creation through the network
internalisation model, and proposes a suitable multinational strategy to ensure a
balance between local responsiveness and global efficiency. The ultimate goal is to
demonstrate how Asty Plastics can navigate the Kenyan business environment while
strengthening its competitive advantage through sustainable export growth.
2. EVALUATION OF IMPORT OR EXPORT DECISION
Asty Plastics’ decision to export to Kenya is both strategically and economically viable,
particularly under the AfCFTA framework, which reduces trade tariffs and simplifies
market entry. According to Peng and Meyer (2019), firms engaging in international
business must consider formal and informal institutions that influence business success.
Kenya, a rapidly industrializing economy, offers a politically stable environment with
improved governance structures and a pro-business regulatory framework, making it
conducive for export ventures. The political stability and implementation of Vision
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
assignmen
ASSIGNMENT 2 Semester 1 2025
UNIQUE CODE:
Detailed Solutions, References & Explanations
DUE DATE: 10 April 2025
Terms of use
By making use of this document you agree to:
Use this document as a guide for learning,
comparison and reference purpose,
Not to duplicate, reproduce and/or misrepresent the
contents of this document as your own work,
Fully accept the consequences should you plagiarise
or misuse this document.
Disclaimer
Extreme care has been used to create this
document, however the contents are provided “as
is” without any representations or warranties,
express or implied. The author assumes no
liability as a result of reliance and use of the
contents of this document. This document is to
be used for comparison, research and reference
purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or
by any means.
, 0688120934
PREVIEW
Companies Covered:
KINGSGATE CLOTHING
1. INTRODUCTION: IMPORT OR EXPORT DECISION
Kingsgate Clothing is a South African textile manufacturer known for its high-quality
garments, especially corporate and promotional apparel.
ASTY PLASTICS MACHINERY CC
1. INTRODUCTION: IMPORT OR EXPORT DECISION
Asty Plastics, a South African manufacturer based in Gauteng, specializes in custom
plastic injection moulding and component manufacturing across diverse industries,
including automotive, medical, telecommunications, and electronics.
FOOTWEAR INDUSTRY TRAINING
1. INTRODUCTION: EXPORT DECISION
Footwear Industry Training South Africa (FITS) is a vocational training and development
organisation that focuses on skills development and technical training for the footwear
and leather manufacturing industry.
MAKHAMISA FOODS (PTY) LTD
1. INTRODUCTION: IMPORT OR EXPORT DECISION
Makhamisa Foods is a proudly South African company that specialises in the production
of bold and uniquely flavoured condiments such as atchar, sauces, and marinades..
PAVATI PLASTICS SOUTHERN AFRICA (PTY) LTD
1. INTRODUCTION: IMPORT OR EXPORT DECISION
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
, 0688120934
Pavati Plastics SA (Pty) Ltd is a South African-based manufacturing company
specializing in the production and distribution of plastic packaging products, including
closures, containers, and custom moulded plastic components for various industries
such as food, beverage, and pharmaceuticals. With the company’s strategic intent to
expand beyond South Africa, it has identified Kenya as a key export destination within
the framework of the African Continental Free Trade Area (AfCFTA).
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
, 0688120934
ASTY PLASTICS MACHINERY CC
1. INTRODUCTION: IMPORT OR EXPORT DECISION
Asty Plastics, a South African manufacturer based in Gauteng, specializes in custom
plastic injection moulding and component manufacturing across diverse industries,
including automotive, medical, telecommunications, and electronics. With a reputation
for quality and innovative plastic solutions, Asty Plastics has developed a strong
domestic footprint and now seeks to expand through exporting its high-performance
plastic components to Kenya. This strategic move aligns with the growing demand for
medical and industrial plastic products in East Africa and is encouraged by the African
Continental Free Trade Area (AfCFTA), which reduces trade barriers between African
nations. The company's export initiative targets Kenya's robust manufacturing and
healthcare sectors, taking advantage of favourable trade conditions and expanding
market opportunities. This paper evaluates the decision to export, assesses institutional
challenges and opportunities, analyses resource creation through the network
internalisation model, and proposes a suitable multinational strategy to ensure a
balance between local responsiveness and global efficiency. The ultimate goal is to
demonstrate how Asty Plastics can navigate the Kenyan business environment while
strengthening its competitive advantage through sustainable export growth.
2. EVALUATION OF IMPORT OR EXPORT DECISION
Asty Plastics’ decision to export to Kenya is both strategically and economically viable,
particularly under the AfCFTA framework, which reduces trade tariffs and simplifies
market entry. According to Peng and Meyer (2019), firms engaging in international
business must consider formal and informal institutions that influence business success.
Kenya, a rapidly industrializing economy, offers a politically stable environment with
improved governance structures and a pro-business regulatory framework, making it
conducive for export ventures. The political stability and implementation of Vision
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
