Update
What do I not see on my report - Answer- ✔✔- Individual property data
- Always average Comp Set
Who Receives STAR Report - Answer- ✔✔- Each Hotel hat Submits Data or STR
- Corporate Headquarter for franchised and affiliated
How are they generated? - Answer- ✔✔- Excel
- Embedded Formula
When are they Generated? - Answer- ✔✔Monthy: 18th
Weekly: Tuesday
Daily: After 12
Who are the hotels compared to in NA? - Answer- ✔✔- Comp set
- Market: Geography
- Market: Class
- Tract: Geograph
- Tract scale
How DO I use STAR Report? - Answer- ✔✔Analyze
Identify
Develop
Monitor
Report - Answer- ✔✔ADR, OCC, RevPAR
Weekly star Report Acronym (X,T,L) - Answer- ✔✔X=Both Year
T= This year
L= Last Year
Ad-Hoc - Answer- ✔✔- One time base
- Select a specific industry segment
- Trend, HOST, Pipeline, Census
Destination Vs. AdHoc - Answer- ✔✔Destination: Provide on going performance
Ad-Hoc: Provides Historic Performance Information
Trend Report
, Duration? What does it include? How are hotels selected? - Answer- ✔✔- Most popular
- Historic Hotel performance
- Monthly Performance for 6 years
- Daily and segmentation data
- Choose Specific group or individual
- Wide range of variables (Geographical Field, age, number, meeting place, type)
Currency Option - Answer- ✔✔Any Currency, Local, Euro, US
Rules related to Trend Report & HOST report - Answer- ✔✔- 4 hotels or more
- If a month, not all 4 submittes their data, data will not appear
- NA cannot have 40< for a single hotel/chain
- Non-NA: cannot have above 60<
- protects confidentiality of hotels
- If, multiple trend report, participating hotels must differ by 2 or more (protect
confidentiality)
- If you are affiliated with the hotel, trend you request is compared to your comp set and
must differ by 2 or more hotel
-
Types of data in Trend Report - Answer- ✔✔Daily, DOW, Quarterly, Segmentation
Date range of trend report - Answer- ✔✔Standard: 2008
Extended: 2000
Full Trend: 1987
or Customize
Trend Report Fullfillment(How many days needed to deliver the file? how do they
deliver it? What is it presented in? - Answer- ✔✔- 2 business days
- Excel Format
Census and sample number - Answer- ✔✔Important as it records number of hotel
What is a classic page - Answer- ✔✔Displays metrics in a traditional format
Pipeline Report (What does the report do?) - Answer- ✔✔- Feasibility,Impact analysis,
Developing project
What kind of projects does pipeline report include - Answer- ✔✔- Existing project
- Recently opened (!2 months)
What are the 4 phases in Pipeline Report - Answer- ✔✔In construction
Final Planning