WGU D174 PA MARKETING MANAGEMENT ACTUAL EXAM LATEST 2025 COMPLETE 70 REAL QUESTIONS AND CORRECT ANSWERS (100% CORRECT VERIFIED SOLUTIONS) 2025

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WGU D174 FINAL REVIEW (NEW 2025/ 202 B B B B B B




6 UPDATE) MARKETING MANAGEMENT | QS & A
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S| GRADE A| 100% CORRECT (VERIFIED ANSW
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ERS)




Which type of global advertising approach is this company using? -
b b b b b b b b b b


ANS ✓A. Development of global themes
b b b b b b


B. Personal selling techniques
b b b b


C. Sales promotion materials
b b b


D. Public relations campaign.
b b b




Correct Answer: b b


C. Sales Promotion Materials.
b b b




A marketing manager for a company is determining the method of data coll
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ection for a marketing research project.
b b b b b b




In which stage of the market process is the marketing manager? -
b b b b b b b b b b b


bANS ✓A. Analyze the data
b b b b b


B. Establish the research design
b b b b b


C. Collect the data
b b b


D. Define the research problem
b b b b b




Correct Answer: b b


B. Establish the research design
b b b b




What is the first stage in the marketing research process? -
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ANS ✓A. Analyze the data reported
b b b b b b


B. Develop a research plan to complete the study.
b b b b b b b b b


C. Define the problem to be researched.
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D. Gather relevant data to accomplish the research task.
b b b b b b b b b




WGU D174 b

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Correct Answer: b b


C. Define the problem to be researched.
b b b b b b




The Global Experience Learning Curve -
b b b b b


ANS ✓An understanding of marketing beyond home markets develops over time
b b b b b b b b b b b b


as a company gets more international business experience.
b b b b b b b




No (Direct) Foreign Marketing -
b b b b


bANS ✓Many companies with no direct foreign marketing still do business with in
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ternational customers through intermediaries or limited direct contact.
b b b b b b b b




**NOTE: There is no formal international channel relationship or global ma
b b b b b b b b b b


rketing strategy targeted at international customers.
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Typically small with a limited range of products.
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Foreign Marketing - b b


bANS ✓This stage (in the Global Experience Learning Curve) involves developing l
b b b b b b b b b b b


ocal distribution and service representation in a foreign market one of two ways:
b b b b b b b b b b b b b


1. Identify local intermediaries in appropriate international markets and cr
b b b b b b b b b


eate a formal relationship. b b b b


2. The company to establish its own direct sales force in major markets, the
b b b b b b b b b b b b b


reby expanding the company's direct market reach.
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**NOTE: Key activities (product planning, development, manufacturing, etc.
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) are still done in the company's home market BUT products are modified t
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o fit international requirements.
b b b




International Marketing - b b


bANS ✓When a firm makes the commitment to manufacture products outside its d
b b b b b b b b b b b b


omestic market (again, to fit international requirements).
b b b b b b b




International marketing aligns the company's assets and resources with glo
b b b b b b b b b


bal markets but management takes a "domestic first" approach. This result
b b b b b b b b b b


s in the corporate structure still divides international and domestic market
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. b




EXAMPLES: b


1. Dunkin Donuts (3,200 stores in more than 30 countries). They adapt thei
b b b b b b b b b b b b


r donuts to appeal to local tastes. For instance, India chain serves Saffron a
b b b b b b b b b b b b b


nd Pistachio donuts.
b b b




WGU D174 b

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2. Airbnb. The power of hashtags has generate a lot of the companies engag
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ements and brand awareness. (#onelessstranger). The social campaign was
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successful generating approx. 3M participants around the world.
b b b b b b b b




Global Marketing - b b


bANS ✓Realizes that all world markets, including company’s own domestic marke
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t, are, in reality, a single market with many different segments.
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This frequently happens when a company generates more than half its reve
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nue in international markets.
b b b b




EXAMPLE: b


Coca-Cola b


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bOperating in more than 200 countries and producing nearly 450 brands, th
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e company has managed to apply their formula on a global scale.
b b b b b b b b b b b




4 Regional Market Zones - ANS ✓1. EU
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2. NAFTAb b


3. MERCOSUR
b b


4. ASEANb




Define Marketing: - b b


bANS ✓As follows by The American Marketing Association (AMA) -
b b b b b b b b b


marketing is the activity, set of institutions, and processes for creating, communi
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cating, delivering, and exchanging offerings that have value for customers, clients,
b b b b b b b b b b


partners, and society at large.
b b b b b b




-VALUE CREATING- b




Define Sustainability: - b b


bANS ✓Refers to business practices that meet humanity's needs without harming
b b b b b b b b b b b


future generations. b b




"DOING WELL BY DOING GOOD" b b b b




A non-
b


profit executive who is compiling a report on people living below the pover
b b b b b b b b b b b b


ty level in a particular state uses census data posted on a governmental we
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bsite.




WGU D174 b

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Which type of research data is being demonstrated here? -
b b b b b b b b b


ANS ✓A. Secondary
b b b b


B. Primary
b b


C. Brandb b


D. Minorb b




Correct Answer: b


A. Secondary
b




A company conducts monthly surveys to assess customer product satisfacti
b b b b b b b b b


on and combines the survey results with sales data from the CRM system to
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adjust its marketing strategy.
b b b b




Which element of the CRM process cycle is the company using? -
b b b b b b b b b b b


ANS ✓A. Knowledge Discovery
b b b b b


B. Customer Interaction
b b


C. Customer Acquisition
b b b


D. Analysis and Refinement.
b b b




Correct Answer: b b


D. Analysis and Refinement.
b b b




A mobile phone retailer analyses data from a survey administered to a larg
b b b b b b b b b b b b


e sample of customers. The data identify which features and benefits are m
b b b b b b b b b b b b


ost attractive to customers when they consider upgrading to a new mobile
b b b b b b b b b b b b


phone plan. b b




How is CRM being used by this company? -
b b b b b b b b


ANS ✓A. To create customer referrals.
b b b b b b b


B. To increase customer lifetime value.
b b b b b b


C. To discover competitive information.
b b b b b


D. To implement service adjustments.
b b b b b




Correct Answer: b


D. To implement service adjustments.
b b b b




WGU D174 b