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The Power of Images - correct answers.• Enhance textual messages
• More effectively convey certain
points
• Visually present numeric
quantities
• Attract and hold audience's
attention
• Better communicate to diverse
audiences/multicultural
languages
• Emphasize a point
• Speed up reader's
comprehension
• Reveal differences at a glance
• Allow for easy comparisons of
information
• Aid in the reader's retention
• Break the monotony of "gray"
page data
Visual Design Principles - correct answers.• Consistency
• Contrast
• Balance
• Emphasis
• Convention
, • Simplicity
Consistency - correct answers.- Audiences view a series of visuals as a whole and
assume that
design elements will be consistent from one page to the next.
- You can achieve visual parallelism in a variety of ways, including
through consistent use of color, shape, size, texture, position,
scale, or typeface.
Contrast - correct answers.- To emphasize differences, depict items in contrasting
colors,
shapes, or sizes
- For example, to highlight the difference between two quantities in
a chart, don't use two shades of blue; instead, use blue for one
and yellow or some other dramatically contrasting color for the
other
Balance - correct answers.Formal, in which the elements in the images are arranged
symmetrically around a central point or axis
An imaginary axis divides the design into two mirrored halves,
vertically or horizontally
- Informal, in which elements are not distributed evenly, but rather
stronger and weaker elements are arranged in a way that
achieves an overall effect of balance
Asymmetrical but logical
Emphasis - correct answers.- Audiences usually assume that the dominant element in a
design
is the most important, so make sure it is
- Pay attention to the use of color, white space, and sizes
Convention - correct answers.- Proper spelling, grammar, punctuation, and usage
- Placement based on general rules (i.e. reading right to left)
Simplicity - correct answers.- As a general rule, simple is better when it comes to
visuals for
business communication
- Limit the number of colors and design elements you use
- Fewer elements are more pleasing
Tables chart - correct answers.- Presents Large Number of Specific Data
Systematically
- Ideal with Tedious or Difficult Information
Line chart - correct answers.- Illustrates Trends Over Time
- Plots Relationship of Two or More Variables