WGU D381 E-COMMERCE 2025
AND MARKETING
ANALYTICS: ALL LESSON
ASSESSMENTS
ANSWER ALL QUESTIONS IN THIS SECTION
QUESTION 1
C. Landing page
A landing page is a web page that works as the entry point for a website. The
landing page could be a product page, a home page, or any other web page on a
website. - ANSWERS-What is the term used to refer to the first web page that
visitors come across when they visit a website?
A. Sitemap
B. Splash screen
C. Landing page
D. Interstitial web page
END OF
PAGE 1
, WGU D381 E-COMMERCE 2025
AND MARKETING
ANALYTICS: ALL LESSON
ASSESSMENTS
QUESTION 2
A. Return on ad spend
Return on ad spend is a KPI that a company should use to determine the success of
an ad campaign for its new product. It measures the revenue generated relative to
every ad dollar the company spends. - ANSWERS-Which key performance
indicator (KPI) should a company use to determine whether the marketing for its
new product is profitable?
A. Return on ad spend
B. Net promoter score
C. Customer lifetime value
D. Perfect order rate
QUESTION 3
END OF
PAGE 2
, WGU D381 E-COMMERCE 2025
AND MARKETING
ANALYTICS: ALL LESSON
ASSESSMENTS
D. It is completely customizable, as it allows a business to modify the original
source code.
An open-source platform is completely customizable and allows a business to
make its website look exactly like it wants. However, working on such platforms
requires one to have basic knowledge of coding and development. - ANSWERS-
What is a benefit of using an open-source e-commerce platform for creating a
website?
A. It is a cheap method of creating an e-store, as it has no costs involved.
B. It typically provides customer support in case of a website issue.
C. It typically does most of the website development and design by itself.
D. It is completely customizable, as it allows a business to modify the original
source code.
QUESTION 4
C. Customers are able to research products on the internet before making a
purchase.
END OF
PAGE 3
, WGU D381 E-COMMERCE 2025
AND MARKETING
ANALYTICS: ALL LESSON
ASSESSMENTS
One of the benefits of online selling is that customers can research a product before
deciding. E-commerce allows them to do thorough research on the internet to
discover the types of products that are available, select the right product for their
needs, and then make the final purchase. - ANSWERS-What is a benefit of online
selling over in-person selling for customers?
A. Customers have the option to pay using credit cards.
B. Customers are able to buy products of higher quality compared to the products
available offline.
C. Customers are able to research products on the internet before making a
purchase.
D. Customers have the option to receive the product on the same day.
QUESTION 5
C. It helps the store determine its potential for growth and success within a
particular industry.
Market research refers to the process of collecting information about the
preferences and needs of consumers. It helps a business customize its advertising
END OF
PAGE 4
AND MARKETING
ANALYTICS: ALL LESSON
ASSESSMENTS
ANSWER ALL QUESTIONS IN THIS SECTION
QUESTION 1
C. Landing page
A landing page is a web page that works as the entry point for a website. The
landing page could be a product page, a home page, or any other web page on a
website. - ANSWERS-What is the term used to refer to the first web page that
visitors come across when they visit a website?
A. Sitemap
B. Splash screen
C. Landing page
D. Interstitial web page
END OF
PAGE 1
, WGU D381 E-COMMERCE 2025
AND MARKETING
ANALYTICS: ALL LESSON
ASSESSMENTS
QUESTION 2
A. Return on ad spend
Return on ad spend is a KPI that a company should use to determine the success of
an ad campaign for its new product. It measures the revenue generated relative to
every ad dollar the company spends. - ANSWERS-Which key performance
indicator (KPI) should a company use to determine whether the marketing for its
new product is profitable?
A. Return on ad spend
B. Net promoter score
C. Customer lifetime value
D. Perfect order rate
QUESTION 3
END OF
PAGE 2
, WGU D381 E-COMMERCE 2025
AND MARKETING
ANALYTICS: ALL LESSON
ASSESSMENTS
D. It is completely customizable, as it allows a business to modify the original
source code.
An open-source platform is completely customizable and allows a business to
make its website look exactly like it wants. However, working on such platforms
requires one to have basic knowledge of coding and development. - ANSWERS-
What is a benefit of using an open-source e-commerce platform for creating a
website?
A. It is a cheap method of creating an e-store, as it has no costs involved.
B. It typically provides customer support in case of a website issue.
C. It typically does most of the website development and design by itself.
D. It is completely customizable, as it allows a business to modify the original
source code.
QUESTION 4
C. Customers are able to research products on the internet before making a
purchase.
END OF
PAGE 3
, WGU D381 E-COMMERCE 2025
AND MARKETING
ANALYTICS: ALL LESSON
ASSESSMENTS
One of the benefits of online selling is that customers can research a product before
deciding. E-commerce allows them to do thorough research on the internet to
discover the types of products that are available, select the right product for their
needs, and then make the final purchase. - ANSWERS-What is a benefit of online
selling over in-person selling for customers?
A. Customers have the option to pay using credit cards.
B. Customers are able to buy products of higher quality compared to the products
available offline.
C. Customers are able to research products on the internet before making a
purchase.
D. Customers have the option to receive the product on the same day.
QUESTION 5
C. It helps the store determine its potential for growth and success within a
particular industry.
Market research refers to the process of collecting information about the
preferences and needs of consumers. It helps a business customize its advertising
END OF
PAGE 4
