COM3705 Assignment 1 (QUALITY ANSWERS) Semester 1 2025

COM3705
Assignment 1 Semester 1 2025

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Due Date: March 2025


This document includes:

 Helpful answers and guidelines
 Detailed explanations and/ or calculations
 References




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, TABLE OF CONTENTS
1.1 Introduction .......................................................................................................... 4

1.2 International Marketing and Its Role in International Tourism .............................. 4

1.3 Country Reputation, Place Branding, and Public Diplomacy ............................ 6

1.4 Advertising as a Marketing Strategy for International Tourism ............................. 7

1.5 Five Environmental Factors of International Marketing ........................................ 8

1.6 Influencer Marketing for Tourism ......................................................................... 9

1.6.1 Influencer Marketing and the Rise of Travel Vlogs ........................................ 9

1.6.2 Example of a Travel Vlog and Its Influence ................................................. 10

1.7 Sustainable Tourism .......................................................................................... 11

1.7.1 Overview and Importance of Sustainable Tourism ...................................... 11

1.7.2 South African Sustainable Tourist Destination ............................................. 12

1.8 Conclusion ......................................................................................................... 13

References............................................................................................................... 14




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