MIS 180 SDSU MIDTERM STUDY GUIDE
data - Answers :facts, statistics, transaction that are collected and stored but NOT
organized to convey a specific meaning
two types: unstructured and structured
information - Answers :data organized so that they have a meaning and value
knowledge - Answers :information that is understood and experienced that can be
applied to a problem or activity
structured data - Answers :Stored in a traditional system such as a relational database
or spreadsheet
machine-generated
human-generated
machine generated structured data - Answers :created by machine with no human
intervention
sensor data
point-of-scale data
web log data
human generated data - Answers :data that human in interaction with computers
generate
ex: photos, tweets, videos, calls
unstructured data - Answers :doesn't follow a specified format
word documents
spreadsheets
surveys/research
business intelligence - Answers :information collected from multiple sources like
suppliers, customers, competitors, and partners
analyzes patterns, trends, and relationships for strategic decision making
analytics - Answers :science of fact-based decision making
predictive and behavioral
predictive analytics - Answers :predict future trends and identify behavioral patterns
behavioral - Answers :use data about people's behavior to understand intent
management information systems - Answers :important for business success and
innovation, tool that leverages the talents of people who know how to manage it
effectively
, accounting - Answers :records, measures, and reports monetary transactions
sales - Answers :performs the function of selling goods or services
Operational Management - Answers :manages the process of converting or
transforming resources into goods and services
marketing - Answers :supports sales by planning, pricing, and promoting goods or
services
human resources - Answers :maintains policies, plans, and procedures for the effective
management of employees
finance - Answers :tracks strategic financial issues including money, banking, credit,
investments, and assets
business strategy - Answers :a plan that achieves goals to increase sales, decrease
costs, enter new markets, or develop new products
competitive advantage - Answers :a feature of the product or service on which
customers place a greater value than they do on similar offerings from competitors
ways to identify competitive advantages - Answers :swot analysis, the five forces model,
the three generic strategies, value chain analysis
swot analysis - Answers :evaluate project position
Strengths
Weaknesses
Opportunities
Threats
the five forces model - Answers :evaluates industry attractiveness
supplier power
threat of substitute products of services
buyer power
threat of new entrants
rivalry among existing competitors
the three generic strategies - Answers :chooses business focus
cost strategy (low or high cost)
Competitive scope (broad or narrow market)
value chain analysis - Answers :executed business strategy
inbound logistics -- operations -- outbound logistics -- marketing/sales -- service
data - Answers :facts, statistics, transaction that are collected and stored but NOT
organized to convey a specific meaning
two types: unstructured and structured
information - Answers :data organized so that they have a meaning and value
knowledge - Answers :information that is understood and experienced that can be
applied to a problem or activity
structured data - Answers :Stored in a traditional system such as a relational database
or spreadsheet
machine-generated
human-generated
machine generated structured data - Answers :created by machine with no human
intervention
sensor data
point-of-scale data
web log data
human generated data - Answers :data that human in interaction with computers
generate
ex: photos, tweets, videos, calls
unstructured data - Answers :doesn't follow a specified format
word documents
spreadsheets
surveys/research
business intelligence - Answers :information collected from multiple sources like
suppliers, customers, competitors, and partners
analyzes patterns, trends, and relationships for strategic decision making
analytics - Answers :science of fact-based decision making
predictive and behavioral
predictive analytics - Answers :predict future trends and identify behavioral patterns
behavioral - Answers :use data about people's behavior to understand intent
management information systems - Answers :important for business success and
innovation, tool that leverages the talents of people who know how to manage it
effectively
, accounting - Answers :records, measures, and reports monetary transactions
sales - Answers :performs the function of selling goods or services
Operational Management - Answers :manages the process of converting or
transforming resources into goods and services
marketing - Answers :supports sales by planning, pricing, and promoting goods or
services
human resources - Answers :maintains policies, plans, and procedures for the effective
management of employees
finance - Answers :tracks strategic financial issues including money, banking, credit,
investments, and assets
business strategy - Answers :a plan that achieves goals to increase sales, decrease
costs, enter new markets, or develop new products
competitive advantage - Answers :a feature of the product or service on which
customers place a greater value than they do on similar offerings from competitors
ways to identify competitive advantages - Answers :swot analysis, the five forces model,
the three generic strategies, value chain analysis
swot analysis - Answers :evaluate project position
Strengths
Weaknesses
Opportunities
Threats
the five forces model - Answers :evaluates industry attractiveness
supplier power
threat of substitute products of services
buyer power
threat of new entrants
rivalry among existing competitors
the three generic strategies - Answers :chooses business focus
cost strategy (low or high cost)
Competitive scope (broad or narrow market)
value chain analysis - Answers :executed business strategy
inbound logistics -- operations -- outbound logistics -- marketing/sales -- service
