BUSML 3250
BUSML 3250 Final Exam 2025
C - -The public relations function of __________ is used to build and maintain national
or local community relationships.
A.
product publicity
B.
lobbying
C.
public affairs
D.
development
E.
press relations
E - -__________ consists of activities designed to engage and build good relations with
the company's various publics.
A.
Informative advertising
B.
Comparative advertising
C.
Reminder advertising
D.
Branded entertainment
E.
Public relations
B - -What are the two major elements of advertising strategy?
A.
Setting objectives and using free publicity
B.
Creating messages and selecting media
C.
Selecting media and setting objectives
D.
Setting objectives and creating messages
E.
Creating messages and setting the budget
B - -Which type of advertising is important for mature, established brands?
A.
Persuasive
B.
BUSML 3250
,BUSML 3250
Reminder
C.
Informative
D.
Attack
E.
Comparative
D - -Which execution style shows one or more "typical" people using the product in a
normal setting?
A.
Mood or image
B.
Scientific evidence
C.
Personality symbol
D.
Slice of life
E.
Fantasy
B - -Logos, stationery, brochures, signs, business cards, buildings, and uniforms are all
types of __________.
A.
written materials
B.
corporate identity materials
C.
news
D.
special events
E.
audiovisual materials
E - -What is the first decision advertisers need to make when developing an advertising
program?
A.
Evaluating the program's effectiveness
B.
Selecting the media
C.
Determining the message appeals
D.
Setting the budget
E.
Setting advertising objectives
BUSML 3250
,BUSML 3250
D - -When a company directly or indirectly compares its brand with one or more other
brands in an advertisement, they are using __________.
A.
reminder advertising
B.
competitive advertising
C.
informative advertising
D.
comparative advertising
E.
an unethical practice
A - -Advertising appeals should have three characteristics. These characteristics are
__________.
A.
to be meaningful, to be believable, and to be distinctive
B.
to be meaningful, to be believable, and to use scientific evidence
C.
to be meaningful, to be believable, and to be humorous
D.
to be believable, to be distinctive, and to be consumer generated
E.
to be meaningful, to be distinctive, and to use scientific evidence
A - -It is common to see product placementslong dash—embedding brands as props
within other programming, such as TV shows or movies. Product placements are a form
of __________.
A.
branded entertainment
B.
native advertising
C.
comparative advertising
D.
sponsored content
E.
advertainment
C - -Which of the following tools can be used as both consumer and trade promotions?
A.
Push money, off-list discounts, and allowances
B.
Contests, premiums, and push money
BUSML 3250
, BUSML 3250
C.
Contests, premiums, and displays
D.
Coupons, contests, and premiums
E.
Premiums, displays, and allowances
A - -Once the company has set its structure, what is the next strategic decision it faces?
A.
Sizing the sales force
B.
Compensating salespeople
C.
Recruiting and selecting salespeople
D.
Evaluating salespeople
E.
Training salespeople
E - -During a sales presentation, which of the following would best fit a relationship
marketing approach?
A.
Use hard-sell tactics.
B.
Focus the presentation on glad-handing.
C.
Razzle-dazzle the customer.
D.
Convince the customer of the product's superiority.
E.
Tell a value story.
D - -__________ identifies qualified potential customers and is the first step of the
personal selling process.
A.
Approach
B.
Follow-up
C.
Closing
D.
Prospecting
E.
Preapproach
A - -Which of the following is an objective for trade promotions?
BUSML 3250
BUSML 3250 Final Exam 2025
C - -The public relations function of __________ is used to build and maintain national
or local community relationships.
A.
product publicity
B.
lobbying
C.
public affairs
D.
development
E.
press relations
E - -__________ consists of activities designed to engage and build good relations with
the company's various publics.
A.
Informative advertising
B.
Comparative advertising
C.
Reminder advertising
D.
Branded entertainment
E.
Public relations
B - -What are the two major elements of advertising strategy?
A.
Setting objectives and using free publicity
B.
Creating messages and selecting media
C.
Selecting media and setting objectives
D.
Setting objectives and creating messages
E.
Creating messages and setting the budget
B - -Which type of advertising is important for mature, established brands?
A.
Persuasive
B.
BUSML 3250
,BUSML 3250
Reminder
C.
Informative
D.
Attack
E.
Comparative
D - -Which execution style shows one or more "typical" people using the product in a
normal setting?
A.
Mood or image
B.
Scientific evidence
C.
Personality symbol
D.
Slice of life
E.
Fantasy
B - -Logos, stationery, brochures, signs, business cards, buildings, and uniforms are all
types of __________.
A.
written materials
B.
corporate identity materials
C.
news
D.
special events
E.
audiovisual materials
E - -What is the first decision advertisers need to make when developing an advertising
program?
A.
Evaluating the program's effectiveness
B.
Selecting the media
C.
Determining the message appeals
D.
Setting the budget
E.
Setting advertising objectives
BUSML 3250
,BUSML 3250
D - -When a company directly or indirectly compares its brand with one or more other
brands in an advertisement, they are using __________.
A.
reminder advertising
B.
competitive advertising
C.
informative advertising
D.
comparative advertising
E.
an unethical practice
A - -Advertising appeals should have three characteristics. These characteristics are
__________.
A.
to be meaningful, to be believable, and to be distinctive
B.
to be meaningful, to be believable, and to use scientific evidence
C.
to be meaningful, to be believable, and to be humorous
D.
to be believable, to be distinctive, and to be consumer generated
E.
to be meaningful, to be distinctive, and to use scientific evidence
A - -It is common to see product placementslong dash—embedding brands as props
within other programming, such as TV shows or movies. Product placements are a form
of __________.
A.
branded entertainment
B.
native advertising
C.
comparative advertising
D.
sponsored content
E.
advertainment
C - -Which of the following tools can be used as both consumer and trade promotions?
A.
Push money, off-list discounts, and allowances
B.
Contests, premiums, and push money
BUSML 3250
, BUSML 3250
C.
Contests, premiums, and displays
D.
Coupons, contests, and premiums
E.
Premiums, displays, and allowances
A - -Once the company has set its structure, what is the next strategic decision it faces?
A.
Sizing the sales force
B.
Compensating salespeople
C.
Recruiting and selecting salespeople
D.
Evaluating salespeople
E.
Training salespeople
E - -During a sales presentation, which of the following would best fit a relationship
marketing approach?
A.
Use hard-sell tactics.
B.
Focus the presentation on glad-handing.
C.
Razzle-dazzle the customer.
D.
Convince the customer of the product's superiority.
E.
Tell a value story.
D - -__________ identifies qualified potential customers and is the first step of the
personal selling process.
A.
Approach
B.
Follow-up
C.
Closing
D.
Prospecting
E.
Preapproach
A - -Which of the following is an objective for trade promotions?
BUSML 3250
