MKTG 4500 Test 1 Questions and
Answers 100% Pass
When was the concept of the internet established? - ✔✔1956 Dartmouth
Artifical Intelligence conference
When did researchers begin earnest work on the internet? - ✔✔1960s
What year was growth accelerated for the internet? - ✔✔after 1991
What is the virtuous cycle and the internet boom? - ✔✔1. consumer and
business internet access
2. web content
3. popular fascination
4. repeat
1
100% Pass Guarantee Katelyn Whitman, All Rights
,Boom and Busts - ✔✔- fascination with the web also has led to an infusion
of investment capital
- aggressive, expensive battle for customers doomed many start-ups
- greater discipline and more cost-effective marketing plans allowed the
dot-com era to take root
Boom and Busts Aftermath - ✔✔Scale back and smarten up marketing
expenditures
-- focus on customer acquisition costs (ex. free shipping, free merch)
-- renewed emphasis on analytics/ROI and sales funnel
acquisition --> conversion --> retention --> value growth
What are two new technologies that will bring forward new opportunities?
- ✔✔1. advanced connection devices - from smart phones to home wi-fi --
increase the potential online consumer audience
2. faster internet connections bringing marketing messages to the audience
more swiftly
2
100% Pass Guarantee Katelyn Whitman, All Rights
, -- don't forget about dial-up! know yuor consumer
What is IoT? - ✔✔Internet of Things (IoT) is the network of physical objects
accessed through the internet.
IoT = rail road line, including the tracks and the connections
How can the Google Nest Thermostat improve your day to day activities? -
✔✔Google Nest Thermostat notices you're away, it can have your dryer
switch to a refresh mode when your cycle ends so your clothes stay fresh
and wrinkle-free
What is IoE? - ✔✔The Internet of Everything means bringing together
people, processes, data, and things to make networked connections and
information more relevant and valuable than ever before.
-- IoE is not just about allowing devices to talk to each other, it's about
applying analytics to the data to impact process and change decision
making
3
100% Pass Guarantee Katelyn Whitman, All Rights
Answers 100% Pass
When was the concept of the internet established? - ✔✔1956 Dartmouth
Artifical Intelligence conference
When did researchers begin earnest work on the internet? - ✔✔1960s
What year was growth accelerated for the internet? - ✔✔after 1991
What is the virtuous cycle and the internet boom? - ✔✔1. consumer and
business internet access
2. web content
3. popular fascination
4. repeat
1
100% Pass Guarantee Katelyn Whitman, All Rights
,Boom and Busts - ✔✔- fascination with the web also has led to an infusion
of investment capital
- aggressive, expensive battle for customers doomed many start-ups
- greater discipline and more cost-effective marketing plans allowed the
dot-com era to take root
Boom and Busts Aftermath - ✔✔Scale back and smarten up marketing
expenditures
-- focus on customer acquisition costs (ex. free shipping, free merch)
-- renewed emphasis on analytics/ROI and sales funnel
acquisition --> conversion --> retention --> value growth
What are two new technologies that will bring forward new opportunities?
- ✔✔1. advanced connection devices - from smart phones to home wi-fi --
increase the potential online consumer audience
2. faster internet connections bringing marketing messages to the audience
more swiftly
2
100% Pass Guarantee Katelyn Whitman, All Rights
, -- don't forget about dial-up! know yuor consumer
What is IoT? - ✔✔Internet of Things (IoT) is the network of physical objects
accessed through the internet.
IoT = rail road line, including the tracks and the connections
How can the Google Nest Thermostat improve your day to day activities? -
✔✔Google Nest Thermostat notices you're away, it can have your dryer
switch to a refresh mode when your cycle ends so your clothes stay fresh
and wrinkle-free
What is IoE? - ✔✔The Internet of Everything means bringing together
people, processes, data, and things to make networked connections and
information more relevant and valuable than ever before.
-- IoE is not just about allowing devices to talk to each other, it's about
applying analytics to the data to impact process and change decision
making
3
100% Pass Guarantee Katelyn Whitman, All Rights
