, PLEASE USE THIS DOCUMENT AS A GUIDE TO ANSWER YOUR ASSIGNMENT
Please also note that the author of this document will not be responsible for any plagiarism you
commit.
1. Having acquired sufficient knowledge and skills on business plan, you must demonstrate
practical competencies in developing a feasible business plan. Suppose you want to start a
business, but you do not have capital. You then decide to approach the investors to fund your
business. Based on actual research, develop a feasible partial business plan, which consists of the
following components:
A table of contents
An executive summary ( 5)
An industry, target customer and competitor analysis (30) - This should include an industry
overview, target customer and competitor analysis
A description of the company (5)
A product/-service plan (10)
A marketing plan (10) - Target and positioning
Marketing mix - product, price, place, promotion.
Marketing budget and timeline.
TABLE OF CONTENTS
1. Executive Summary………………………………………………..………………………Page 3
2. Industry, Target Customer, and Competitor Analysis……………………………….…….Page 3
3. Description of the Company……………………………………………………………….Page 3
4. Product/Service Plan……………………………………………………………………….Page 4
5. Marketing Plan……………………………………………………………………………..Page 4
6. Conclusion………………………………………………………………………………….Page 5
7. References………………………………………………………………………………….Page 5
Please also note that the author of this document will not be responsible for any plagiarism you
commit.
1. Having acquired sufficient knowledge and skills on business plan, you must demonstrate
practical competencies in developing a feasible business plan. Suppose you want to start a
business, but you do not have capital. You then decide to approach the investors to fund your
business. Based on actual research, develop a feasible partial business plan, which consists of the
following components:
A table of contents
An executive summary ( 5)
An industry, target customer and competitor analysis (30) - This should include an industry
overview, target customer and competitor analysis
A description of the company (5)
A product/-service plan (10)
A marketing plan (10) - Target and positioning
Marketing mix - product, price, place, promotion.
Marketing budget and timeline.
TABLE OF CONTENTS
1. Executive Summary………………………………………………..………………………Page 3
2. Industry, Target Customer, and Competitor Analysis……………………………….…….Page 3
3. Description of the Company……………………………………………………………….Page 3
4. Product/Service Plan……………………………………………………………………….Page 4
5. Marketing Plan……………………………………………………………………………..Page 4
6. Conclusion………………………………………………………………………………….Page 5
7. References………………………………………………………………………………….Page 5
