Adobe Analytics Business Practitioner
Exam - Java Script Coding and
Validation Q&A
Which of the following are functions of global variables? - Answer-Tracking multiple
websites or domains, Capturing data in different languages, Converting currencies
during online transactions
The purpose of Marketing Cloud ID Service is to create a universal identifier that
visitors can use across all Adobe products. True or False? - Answer-True
What is the first step to ensure that the Marketing Cloud IDs are mapping
appropriately across solutions? - Answer-Use a packet analyzer in a web browser
debugger to look for request going to dpm.demdex.net
Where is the first place that traffic and conversion variables data get stored and
merged for queries? - Answer-Data warehouse
When determining a variable to use to answer business questions, it does not matter
if you use a Traffic variable or a Conversion variable. True or False? - Answer-False
Where in Adobe Analytics data flow do you apply Admin Tools settings to an image
request? Select the correct answer. - Answer-Regional Data Processing (RDC)
servers
Which of the following are best practices you should follow when working with Traffic
Variables? - Answer-Set global standards for all variables, Maintain a good page
naming convention,
Follow string-length limitations
When would you enable pathing on a s.prop variable? - Answer-For tracking the
sequence of moving from site section to site section, For displaying the orders in
which values are recorded,
For tracking information on high-level navigation and fallout
What is the function of Traffic Variables? - Answer-To collect traffic and pathing data
to be displayed in Reports and Analytics (R&A)
Which of the following options list the five Cs of a web page naming strategy? -
Answer-Clear, clean, contextual, concise, and consistent
In terms of reporting capability, how does the Hierarchy report differ from the Site
Sections report? - Answer-Hierarchies are vertical; site sections are horizontal
Which of the following are examples of custom events? - Answer-Lead form
completions,
Exam - Java Script Coding and
Validation Q&A
Which of the following are functions of global variables? - Answer-Tracking multiple
websites or domains, Capturing data in different languages, Converting currencies
during online transactions
The purpose of Marketing Cloud ID Service is to create a universal identifier that
visitors can use across all Adobe products. True or False? - Answer-True
What is the first step to ensure that the Marketing Cloud IDs are mapping
appropriately across solutions? - Answer-Use a packet analyzer in a web browser
debugger to look for request going to dpm.demdex.net
Where is the first place that traffic and conversion variables data get stored and
merged for queries? - Answer-Data warehouse
When determining a variable to use to answer business questions, it does not matter
if you use a Traffic variable or a Conversion variable. True or False? - Answer-False
Where in Adobe Analytics data flow do you apply Admin Tools settings to an image
request? Select the correct answer. - Answer-Regional Data Processing (RDC)
servers
Which of the following are best practices you should follow when working with Traffic
Variables? - Answer-Set global standards for all variables, Maintain a good page
naming convention,
Follow string-length limitations
When would you enable pathing on a s.prop variable? - Answer-For tracking the
sequence of moving from site section to site section, For displaying the orders in
which values are recorded,
For tracking information on high-level navigation and fallout
What is the function of Traffic Variables? - Answer-To collect traffic and pathing data
to be displayed in Reports and Analytics (R&A)
Which of the following options list the five Cs of a web page naming strategy? -
Answer-Clear, clean, contextual, concise, and consistent
In terms of reporting capability, how does the Hierarchy report differ from the Site
Sections report? - Answer-Hierarchies are vertical; site sections are horizontal
Which of the following are examples of custom events? - Answer-Lead form
completions,
