Cmst 1a03 Exam Questions And
Answers (Graded A+)
For McLuhan, electronic society provides the context for ________.
Answer: c) the global village
The global village refers to the possibility of instant communication between any
two points on the globe.
Critical political economy focuses most centrally on the production and
consumption of social resources, and the impact of this on social action.
Answer: True
Denotative meaning is the seemingly obvious or readily apparent meaning.
Answer: True
Audience fragmentation has _______.
Answer: c) affected advertising rates
Audience fragmentation refers to people watching programs on different devices,
creating challenges for broadcasters and leading to a lowering of advertising
rates.
Uses and gratification research sees audience members as________?
Answer: c) selective consumers
From Innis's point of view, satellite footprints might be seen to have ________.
Answer: d) space bias
Space bias refers to media that emphasize space and are associated with control
and power over vast distances.
Polysemy suggests that communication studies should be primarily concerned
with ________.
,Answer: a) rhetoric
Rhetoric refers to how things are said and the influence of language and messages.
To say that a text is polysemic means that it has ________ meaning(s).
Answer: a) multiple
Polysemy refers to signs or texts having multiple meanings open to interpretation.
Innis and McLuhan argued that particular forms of media influenced the
structure and development of societies.
Answer: True
Mass audiences in the tens of millions for a scheduled television program are
becoming increasingly common.
Answer: False
Mass audiences are becoming less common due to fragmentation, with more
people watching content on various devices.
The four perspectives on media and society discussed in your textbook are
________.
Answer: d) libertarian, social responsibility, mass society, and Marxist
There is no limit on free speech in Canada.
Answer: False
The key feature of new media is that they ________.
Answer: a) decentralize opportunities to create and distribute media information
Media and communication theory asks whether or not people can undertake
the actions they choose, or whether they operate within particular constraints.
This consideration involves studying the relationship between ________ and
,structure.
Answer: b) agency
Agency refers to one's ability to make independent decisions within a structure that
might limit or guide those choices.
The Canadian Charter of Rights and Freedoms reflects the ideal of the freedom of
the press.
True
False - ANSWER✔✔ True
In the mathematical model of communication, any force disrupting the
transmission of the intended message is referred to as ________.
a) fog
b) static
c) noise
d) interference - ANSWER✔✔ c) noise
Representations are full and exact descriptions of the events, circumstances, or
things they describe or refer to.
True
False - ANSWER✔✔ False
, Representations: are the act of putting an idea into words, visuals, audio, or any
form of medium of communication
The communication model "Who says what to whom in what channel with what
effect?" was formulated by ________.
a) Marshall McLuhan
b) Shannon and Weaver
c) Harold Innes
d) Harold Lasswell - ANSWER✔✔ d) Harold Lasswell
Creating media messages is a process known as ________.
a) decoding
b) contextualization
c) indetermination
d) encoding - ANSWER✔✔ d) encoding
The sender encodes the message --> the receiver decodes it
Answers (Graded A+)
For McLuhan, electronic society provides the context for ________.
Answer: c) the global village
The global village refers to the possibility of instant communication between any
two points on the globe.
Critical political economy focuses most centrally on the production and
consumption of social resources, and the impact of this on social action.
Answer: True
Denotative meaning is the seemingly obvious or readily apparent meaning.
Answer: True
Audience fragmentation has _______.
Answer: c) affected advertising rates
Audience fragmentation refers to people watching programs on different devices,
creating challenges for broadcasters and leading to a lowering of advertising
rates.
Uses and gratification research sees audience members as________?
Answer: c) selective consumers
From Innis's point of view, satellite footprints might be seen to have ________.
Answer: d) space bias
Space bias refers to media that emphasize space and are associated with control
and power over vast distances.
Polysemy suggests that communication studies should be primarily concerned
with ________.
,Answer: a) rhetoric
Rhetoric refers to how things are said and the influence of language and messages.
To say that a text is polysemic means that it has ________ meaning(s).
Answer: a) multiple
Polysemy refers to signs or texts having multiple meanings open to interpretation.
Innis and McLuhan argued that particular forms of media influenced the
structure and development of societies.
Answer: True
Mass audiences in the tens of millions for a scheduled television program are
becoming increasingly common.
Answer: False
Mass audiences are becoming less common due to fragmentation, with more
people watching content on various devices.
The four perspectives on media and society discussed in your textbook are
________.
Answer: d) libertarian, social responsibility, mass society, and Marxist
There is no limit on free speech in Canada.
Answer: False
The key feature of new media is that they ________.
Answer: a) decentralize opportunities to create and distribute media information
Media and communication theory asks whether or not people can undertake
the actions they choose, or whether they operate within particular constraints.
This consideration involves studying the relationship between ________ and
,structure.
Answer: b) agency
Agency refers to one's ability to make independent decisions within a structure that
might limit or guide those choices.
The Canadian Charter of Rights and Freedoms reflects the ideal of the freedom of
the press.
True
False - ANSWER✔✔ True
In the mathematical model of communication, any force disrupting the
transmission of the intended message is referred to as ________.
a) fog
b) static
c) noise
d) interference - ANSWER✔✔ c) noise
Representations are full and exact descriptions of the events, circumstances, or
things they describe or refer to.
True
False - ANSWER✔✔ False
, Representations: are the act of putting an idea into words, visuals, audio, or any
form of medium of communication
The communication model "Who says what to whom in what channel with what
effect?" was formulated by ________.
a) Marshall McLuhan
b) Shannon and Weaver
c) Harold Innes
d) Harold Lasswell - ANSWER✔✔ d) Harold Lasswell
Creating media messages is a process known as ________.
a) decoding
b) contextualization
c) indetermination
d) encoding - ANSWER✔✔ d) encoding
The sender encodes the message --> the receiver decodes it
