, LEARNING UNIT 1: PUBLIC RELATIONS RESEARCH
Question 1: Developing a research proposal Fourie and
Cant (2017:64) define public relations research as "the
effort aimed at discovering the facts or opinions pertaining
to an identified issue, need or question
Developing a Research Proposal in Public Relations
1. Title of the Research Proposal
The title should be clear, concise, and reflective of the
study’s purpose. It should communicate the main focus of
the research and provide insight into the issue being
investigated. For example, a research proposal focusing
on corporate social responsibility (CSR) and brand
reputation may have a title such as:
"The Impact of Corporate Social Responsibility on Brand
Perception: A Case Study of XYZ Corporation."
2. Introduction and Background
The introduction sets the stage for the research by
providing context on the issue, explaining why the study
is necessary, and linking the research to broader PR
concerns. This section should include:
Question 1: Developing a research proposal Fourie and
Cant (2017:64) define public relations research as "the
effort aimed at discovering the facts or opinions pertaining
to an identified issue, need or question
Developing a Research Proposal in Public Relations
1. Title of the Research Proposal
The title should be clear, concise, and reflective of the
study’s purpose. It should communicate the main focus of
the research and provide insight into the issue being
investigated. For example, a research proposal focusing
on corporate social responsibility (CSR) and brand
reputation may have a title such as:
"The Impact of Corporate Social Responsibility on Brand
Perception: A Case Study of XYZ Corporation."
2. Introduction and Background
The introduction sets the stage for the research by
providing context on the issue, explaining why the study
is necessary, and linking the research to broader PR
concerns. This section should include:
