,DPR3711 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE March 2025; 100% correct solutions
and explanations.
1. PROJECT OPTION The portfolio comprises five (5)
assessment activities and you must complete all of them. The
activities cover public relations areas such as public relations
research; public relations planning; media relations; event
management; and production. For more information on these
areas, read learning units 1 to 4. Learning unit 1 : Public
relations research activity 1: Media monitoring As a public
relations practitioner, you should monitor all media coverage in
national and international news, including traditional and social
media such as blogs, Twitter and Facebook, and even platforms
such as Hello Peter. · Collect 15 tweets on the Twitter account
of an organisation of your choice. · Complete a rating report on
all the tweets in table format. Your rating report should indicate
the Twitter account, the tweet, the date of posting, and the rating
(whether the story is positive, neutral or negative). Use the
following template: Name of the organisation:
…………………. Twitter account Tweet Date of posting Rating
· Include at least five screenshots of the tweets. [30]
activity 1: Public relations plan Develop a public relations plan
for the Cancer Association of South Africa (CANSA). For more
information on the association, visit include the following
elements: o Research (What is the public relations problem or
opportunity?) (4) o Objectives (What do you want to achieve
with the PR campaign?) (4) o Programming (What PR activities
, will plan to achieve the objectives?) (8) o Evaluation (How will
you measure your PR campaign?) (4) [20]
Activity 1: Media Monitoring
Objective: Collect 15 tweets from a Twitter account of an
organization, analyze them, and complete a rating report. Here's
a breakdown of how you can proceed:
1. Choose the Organization:
Pick a well-known organization to monitor. For example,
you could select an organization like the Cancer
Association of South Africa (CANSA), as you will be
working with this organization later in Activity 2.
2. Collect Tweets: Go to the Twitter account of your chosen
organization. Review the most recent tweets and collect 15
tweets. Be sure to select a mix of positive, neutral, and
negative tweets to create a comprehensive report.
3. Rating Report Template: Use the following format to
document the tweets and analyze the sentiment.
Name of the organization: [Your Organization Name]
Twitter account: [Handle]
Tweet
----------
[Tweet Text]
4. Screenshots: Take at least five screenshots of the tweets
you analyzed. These should show the tweet content,
account name, and date of posting.
Semester 1 2025 - DUE March 2025; 100% correct solutions
and explanations.
1. PROJECT OPTION The portfolio comprises five (5)
assessment activities and you must complete all of them. The
activities cover public relations areas such as public relations
research; public relations planning; media relations; event
management; and production. For more information on these
areas, read learning units 1 to 4. Learning unit 1 : Public
relations research activity 1: Media monitoring As a public
relations practitioner, you should monitor all media coverage in
national and international news, including traditional and social
media such as blogs, Twitter and Facebook, and even platforms
such as Hello Peter. · Collect 15 tweets on the Twitter account
of an organisation of your choice. · Complete a rating report on
all the tweets in table format. Your rating report should indicate
the Twitter account, the tweet, the date of posting, and the rating
(whether the story is positive, neutral or negative). Use the
following template: Name of the organisation:
…………………. Twitter account Tweet Date of posting Rating
· Include at least five screenshots of the tweets. [30]
activity 1: Public relations plan Develop a public relations plan
for the Cancer Association of South Africa (CANSA). For more
information on the association, visit include the following
elements: o Research (What is the public relations problem or
opportunity?) (4) o Objectives (What do you want to achieve
with the PR campaign?) (4) o Programming (What PR activities
, will plan to achieve the objectives?) (8) o Evaluation (How will
you measure your PR campaign?) (4) [20]
Activity 1: Media Monitoring
Objective: Collect 15 tweets from a Twitter account of an
organization, analyze them, and complete a rating report. Here's
a breakdown of how you can proceed:
1. Choose the Organization:
Pick a well-known organization to monitor. For example,
you could select an organization like the Cancer
Association of South Africa (CANSA), as you will be
working with this organization later in Activity 2.
2. Collect Tweets: Go to the Twitter account of your chosen
organization. Review the most recent tweets and collect 15
tweets. Be sure to select a mix of positive, neutral, and
negative tweets to create a comprehensive report.
3. Rating Report Template: Use the following format to
document the tweets and analyze the sentiment.
Name of the organization: [Your Organization Name]
Twitter account: [Handle]
Tweet
----------
[Tweet Text]
4. Screenshots: Take at least five screenshots of the tweets
you analyzed. These should show the tweet content,
account name, and date of posting.
