,DPR3711 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE March 2025; 100% TRUSTED
Complete, trusted solutions and explanations….WE WISH
YOU A GOOD LUCK
1. PROJECT OPTION The portfolio comprises five (5)
assessment activities and you must complete all of them. The
activities cover public relations areas such as public relations
research; public relations planning; media relations; event
management; and production. For more information on these
areas, read learning units 1 to 4. Learning unit 1 :
Public relations research activity 1: Media monitoring As a
public relations practitioner, you should monitor all media
coverage in national and international news, including
traditional and social media such as blogs, Twitter and
Facebook, and even platforms such as Hello Peter. · Collect 15
tweets on the Twitter account of an organisation of your choice.
· Complete a rating report on all the tweets in table format. Your
rating report should indicate the Twitter account, the tweet, the
date of posting, and the rating (whether the story is positive,
neutral or negative). Use the following template: Name of the
organisation: …………………. Twitter account Tweet Date of
posting Rating · Include at least five screenshots of the tweets.
[30]
Public Relations Research Activity 1: Media Monitoring
(Twitter Analysis)
For this assignment, you are tasked with monitoring the media
coverage on Twitter for an organization of your choice and
creating a rating report. The report will help you analyze the
, sentiment of the posts and understand how the organization's
social media presence is being perceived. Here’s a detailed step-
by-step guide on how to approach the assignment:
Step 1: Select an Organization
You need to choose an organization that is active on Twitter.
This could be a company, government body, nonprofit
organization, or even a public figure. Make sure the organization
you select has a substantial amount of Twitter activity for
analysis.
Some examples of organizations you can choose:
Corporate Organizations: Coca-Cola, Apple, Nike
Government Organizations: City of Johannesburg,
Department of Health
Nonprofit Organizations: Red Cross, World Wildlife
Fund (WWF)
Public Figures: Elon Musk, Barack Obama
Step 2: Collect 15 Tweets
Once you have selected the organization, you need to collect 15
tweets from their official Twitter account. These tweets should
cover a range of topics to give you a good understanding of the
public relations impact of the organization. Ensure that the
tweets are recent and relevant to current events or campaigns.
What to look for when collecting tweets:
Semester 1 2025 - DUE March 2025; 100% TRUSTED
Complete, trusted solutions and explanations….WE WISH
YOU A GOOD LUCK
1. PROJECT OPTION The portfolio comprises five (5)
assessment activities and you must complete all of them. The
activities cover public relations areas such as public relations
research; public relations planning; media relations; event
management; and production. For more information on these
areas, read learning units 1 to 4. Learning unit 1 :
Public relations research activity 1: Media monitoring As a
public relations practitioner, you should monitor all media
coverage in national and international news, including
traditional and social media such as blogs, Twitter and
Facebook, and even platforms such as Hello Peter. · Collect 15
tweets on the Twitter account of an organisation of your choice.
· Complete a rating report on all the tweets in table format. Your
rating report should indicate the Twitter account, the tweet, the
date of posting, and the rating (whether the story is positive,
neutral or negative). Use the following template: Name of the
organisation: …………………. Twitter account Tweet Date of
posting Rating · Include at least five screenshots of the tweets.
[30]
Public Relations Research Activity 1: Media Monitoring
(Twitter Analysis)
For this assignment, you are tasked with monitoring the media
coverage on Twitter for an organization of your choice and
creating a rating report. The report will help you analyze the
, sentiment of the posts and understand how the organization's
social media presence is being perceived. Here’s a detailed step-
by-step guide on how to approach the assignment:
Step 1: Select an Organization
You need to choose an organization that is active on Twitter.
This could be a company, government body, nonprofit
organization, or even a public figure. Make sure the organization
you select has a substantial amount of Twitter activity for
analysis.
Some examples of organizations you can choose:
Corporate Organizations: Coca-Cola, Apple, Nike
Government Organizations: City of Johannesburg,
Department of Health
Nonprofit Organizations: Red Cross, World Wildlife
Fund (WWF)
Public Figures: Elon Musk, Barack Obama
Step 2: Collect 15 Tweets
Once you have selected the organization, you need to collect 15
tweets from their official Twitter account. These tweets should
cover a range of topics to give you a good understanding of the
public relations impact of the organization. Ensure that the
tweets are recent and relevant to current events or campaigns.
What to look for when collecting tweets:
