,DPR3711 Assignment 1 (COMPLETE ANSWERS) Semester 1
2025 - DUE March 2025; 100% TRUSTED Complete, trusted
solutions and explanations…WE WISH YOU ALL THE BEST
1. PROJECT OPTION The portfolio comprises five (5)
assessment activities and you must complete all of them. The
activities cover public relations areas such as public relations
research; public relations planning; media relations; event
management; and production. For more information on these
areas, read learning units 1 to 4. Learning unit 1 :
Public relations research activity 1: Media monitoring As a
public relations practitioner, you should monitor all media
coverage in national and international news, including
traditional and social media such as blogs, Twitter and
Facebook, and even platforms such as Hello Peter. · Collect 15
tweets on the Twitter account of an organisation of your choice.
· Complete a rating report on all the tweets in table format. Your
rating report should indicate the Twitter account, the tweet, the
date of posting, and the rating (whether the story is positive,
neutral or negative). Use the following template: Name of the
organisation: …………………. Twitter account Tweet Date of
posting Rating · Include at least five screenshots of the tweets.
[30]
Public Relations Research Activity 1: Media Monitoring
For this activity, you will be required to monitor and evaluate
tweets from an organization’s Twitter account, which involves
analyzing the content to determine whether the tone is positive,
neutral, or negative. The goal is to understand how public
, sentiment around the organization is being shaped through social
media, specifically Twitter.
Here is a breakdown of the steps to complete the activity
successfully:
Step 1: Select an Organization
Choose an organization to monitor. It could be a company,
public figure, government body, or any organization that is
active on Twitter. Some examples include:
o Companies: Apple, Starbucks, Nike
o Government entities: The City of Johannesburg, The
Department of Health
o Public Figures: Elon Musk, Oprah Winfrey
Ensure that the organization you choose has an active Twitter
presence.
Step 2: Collect 15 Tweets
Access the chosen organization’s Twitter account and
gather 15 tweets. These tweets can be from any period but
should be varied in content (e.g., promotional, response to a
crisis, general announcements).
o The key here is to ensure that you have a variety of
tweets across different topics.
2025 - DUE March 2025; 100% TRUSTED Complete, trusted
solutions and explanations…WE WISH YOU ALL THE BEST
1. PROJECT OPTION The portfolio comprises five (5)
assessment activities and you must complete all of them. The
activities cover public relations areas such as public relations
research; public relations planning; media relations; event
management; and production. For more information on these
areas, read learning units 1 to 4. Learning unit 1 :
Public relations research activity 1: Media monitoring As a
public relations practitioner, you should monitor all media
coverage in national and international news, including
traditional and social media such as blogs, Twitter and
Facebook, and even platforms such as Hello Peter. · Collect 15
tweets on the Twitter account of an organisation of your choice.
· Complete a rating report on all the tweets in table format. Your
rating report should indicate the Twitter account, the tweet, the
date of posting, and the rating (whether the story is positive,
neutral or negative). Use the following template: Name of the
organisation: …………………. Twitter account Tweet Date of
posting Rating · Include at least five screenshots of the tweets.
[30]
Public Relations Research Activity 1: Media Monitoring
For this activity, you will be required to monitor and evaluate
tweets from an organization’s Twitter account, which involves
analyzing the content to determine whether the tone is positive,
neutral, or negative. The goal is to understand how public
, sentiment around the organization is being shaped through social
media, specifically Twitter.
Here is a breakdown of the steps to complete the activity
successfully:
Step 1: Select an Organization
Choose an organization to monitor. It could be a company,
public figure, government body, or any organization that is
active on Twitter. Some examples include:
o Companies: Apple, Starbucks, Nike
o Government entities: The City of Johannesburg, The
Department of Health
o Public Figures: Elon Musk, Oprah Winfrey
Ensure that the organization you choose has an active Twitter
presence.
Step 2: Collect 15 Tweets
Access the chosen organization’s Twitter account and
gather 15 tweets. These tweets can be from any period but
should be varied in content (e.g., promotional, response to a
crisis, general announcements).
o The key here is to ensure that you have a variety of
tweets across different topics.
