©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
MKTG 4500 Test #1 Questions And Answers
|Latest 2025 | Guaranteed Pass
Origin on the internet - Answer✔researchers began work in 1960's; initially governed by
National Science Foundation (which prohibited all commercial transactions)
Key adopters of internet - Answer✔University instructors and researchers; the military
the internet is a ____ network of ________ networks - Answer✔global; interconnected
Three types of access to the internet: - Answer✔public internet; intranet; extranet
public internet - Answer✔publicly accessible system of networks that connects computers
around the world
intranet - Answer✔links computers and people within a particular company and it typically
managed by HR department
extranet - Answer✔allows controlled access form he outside, for specific business or
educational purposes
three general purposes technologies form the foundation of internet marketing and pave the
way for greater innovation: - Answer✔the digital revolution; networking; individualization
the digital revolution - Answer✔digital computing and digitalization
networking - Answer✔connectivity of the internet
individualization - Answer✔ability to create messages, marketing campaigns, and products
geared towards individuals
T/F: everything on the internet is digital - Answer✔TRUE
The state of being digital - Answer✔something is digital when all of its properties and
informational stored as a string of zeroes and ones (bits)
what is the internet? - Answer✔interconnected network of thousands of networks and millions
of computers; links businesses, educational institutions, government agencies, and individuals
1|Page
, ©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
What is the WorldWide Web? - Answer✔one of internet's most popular services; provides
access to billions or web pages
key technology concepts - Answer✔packet switching; TCP/IP communications protocol;
client/server computing
packet switching - Answer✔a digital netwroking communications method that groups all
transmitted data-- regardless of content, type, structure-- into suitably sized blocks, called
packets
TCP - Answer✔transmission control protocol; establishes connections among sending and
receiving web computers; handles assembly of packets at point of transmission, and reassembly
at receiving end
IP - Answer✔internet protocol; provides the internet's addressing scheme
client- server computing - Answer✔a distributed application structure that partitions tasks or
workloads between the providers of a resource or service, called servers, and service
requesters, called clients; ex. is logging into your banking online and it is instantaneous yet it is
a very complicated process of communication between server and client (you) requesting
information from one another
DNS: Domain name system - Answer✔allows numeric IP addresses to be expressed in natural
language
Domain names - Answer✔IP addresses expressed in natural language; ex. www.al.com vs.
216.14.146.46
URL: Uniform Resource locator - Answer✔addressed used by web browser to identify location
or content on the web
Moore's Law - Answer✔Intel co-founder Gordon Moore observed that, over the history of
computing hardware, the number of transistors in a dense integrated circuit doubles
approximately every two years
Applying Moore's Law - Answer✔moore's law applies broadly to computing and technology
costs; computer speed has increased roughly 75 billion times since 70's; cost of technology and
storage has dropped sharply; moore's law is specific to transistors but has been applied to more
than that now
putting Moore's Law to work - Answer✔decreasing costs and rapid technological advances have
created vast possibilities for marketers in a digital world
digital substitution examples - Answer✔automatic online language translations; online banking
benefit of digital substitution - Answer✔eCommerce tends to be "greener"; less vehicle trips;
less sprinted material; reduced waste
2|Page
MKTG 4500 Test #1 Questions And Answers
|Latest 2025 | Guaranteed Pass
Origin on the internet - Answer✔researchers began work in 1960's; initially governed by
National Science Foundation (which prohibited all commercial transactions)
Key adopters of internet - Answer✔University instructors and researchers; the military
the internet is a ____ network of ________ networks - Answer✔global; interconnected
Three types of access to the internet: - Answer✔public internet; intranet; extranet
public internet - Answer✔publicly accessible system of networks that connects computers
around the world
intranet - Answer✔links computers and people within a particular company and it typically
managed by HR department
extranet - Answer✔allows controlled access form he outside, for specific business or
educational purposes
three general purposes technologies form the foundation of internet marketing and pave the
way for greater innovation: - Answer✔the digital revolution; networking; individualization
the digital revolution - Answer✔digital computing and digitalization
networking - Answer✔connectivity of the internet
individualization - Answer✔ability to create messages, marketing campaigns, and products
geared towards individuals
T/F: everything on the internet is digital - Answer✔TRUE
The state of being digital - Answer✔something is digital when all of its properties and
informational stored as a string of zeroes and ones (bits)
what is the internet? - Answer✔interconnected network of thousands of networks and millions
of computers; links businesses, educational institutions, government agencies, and individuals
1|Page
, ©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
What is the WorldWide Web? - Answer✔one of internet's most popular services; provides
access to billions or web pages
key technology concepts - Answer✔packet switching; TCP/IP communications protocol;
client/server computing
packet switching - Answer✔a digital netwroking communications method that groups all
transmitted data-- regardless of content, type, structure-- into suitably sized blocks, called
packets
TCP - Answer✔transmission control protocol; establishes connections among sending and
receiving web computers; handles assembly of packets at point of transmission, and reassembly
at receiving end
IP - Answer✔internet protocol; provides the internet's addressing scheme
client- server computing - Answer✔a distributed application structure that partitions tasks or
workloads between the providers of a resource or service, called servers, and service
requesters, called clients; ex. is logging into your banking online and it is instantaneous yet it is
a very complicated process of communication between server and client (you) requesting
information from one another
DNS: Domain name system - Answer✔allows numeric IP addresses to be expressed in natural
language
Domain names - Answer✔IP addresses expressed in natural language; ex. www.al.com vs.
216.14.146.46
URL: Uniform Resource locator - Answer✔addressed used by web browser to identify location
or content on the web
Moore's Law - Answer✔Intel co-founder Gordon Moore observed that, over the history of
computing hardware, the number of transistors in a dense integrated circuit doubles
approximately every two years
Applying Moore's Law - Answer✔moore's law applies broadly to computing and technology
costs; computer speed has increased roughly 75 billion times since 70's; cost of technology and
storage has dropped sharply; moore's law is specific to transistors but has been applied to more
than that now
putting Moore's Law to work - Answer✔decreasing costs and rapid technological advances have
created vast possibilities for marketers in a digital world
digital substitution examples - Answer✔automatic online language translations; online banking
benefit of digital substitution - Answer✔eCommerce tends to be "greener"; less vehicle trips;
less sprinted material; reduced waste
2|Page
