MKTG 4500 Test #1 Questions and
Answers 100% Pass
Origin on the internet - ✔✔researchers began work in 1960's; initially governed by
National Science Foundation (which prohibited all commercial transactions)
Key adopters of internet - ✔✔University instructors and researchers; the military
the internet is a ____ network of ________ networks - ✔✔global; interconnected
Three types of access to the internet: - ✔✔public internet; intranet; extranet
public internet - ✔✔publicly accessible system of networks that connects computers
around the world
intranet - ✔✔links computers and people within a particular company and it typically
managed by HR department
extranet - ✔✔allows controlled access form he outside, for specific business or
educational purposes
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, three general purposes technologies form the foundation of internet marketing and
pave the way for greater innovation: - ✔✔the digital revolution; networking;
individualization
the digital revolution - ✔✔digital computing and digitalization
networking - ✔✔connectivity of the internet
individualization - ✔✔ability to create messages, marketing campaigns, and products
geared towards individuals
T/F: everything on the internet is digital - ✔✔TRUE
The state of being digital - ✔✔something is digital when all of its properties and
informational stored as a string of zeroes and ones (bits)
what is the internet? - ✔✔interconnected network of thousands of networks and
millions of computers; links businesses, educational institutions, government agencies,
and individuals
What is the WorldWide Web? - ✔✔one of internet's most popular services; provides
access to billions or web pages
key technology concepts - ✔✔packet switching; TCP/IP communications protocol;
client/server computing
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Answers 100% Pass
Origin on the internet - ✔✔researchers began work in 1960's; initially governed by
National Science Foundation (which prohibited all commercial transactions)
Key adopters of internet - ✔✔University instructors and researchers; the military
the internet is a ____ network of ________ networks - ✔✔global; interconnected
Three types of access to the internet: - ✔✔public internet; intranet; extranet
public internet - ✔✔publicly accessible system of networks that connects computers
around the world
intranet - ✔✔links computers and people within a particular company and it typically
managed by HR department
extranet - ✔✔allows controlled access form he outside, for specific business or
educational purposes
100% Pass Guarantee Olivia West, All Rights Reserved © 2025 1
, three general purposes technologies form the foundation of internet marketing and
pave the way for greater innovation: - ✔✔the digital revolution; networking;
individualization
the digital revolution - ✔✔digital computing and digitalization
networking - ✔✔connectivity of the internet
individualization - ✔✔ability to create messages, marketing campaigns, and products
geared towards individuals
T/F: everything on the internet is digital - ✔✔TRUE
The state of being digital - ✔✔something is digital when all of its properties and
informational stored as a string of zeroes and ones (bits)
what is the internet? - ✔✔interconnected network of thousands of networks and
millions of computers; links businesses, educational institutions, government agencies,
and individuals
What is the WorldWide Web? - ✔✔one of internet's most popular services; provides
access to billions or web pages
key technology concepts - ✔✔packet switching; TCP/IP communications protocol;
client/server computing
100% Pass Guarantee Olivia West, All Rights Reserved © 2025 2
