C201 Basic Study QUESTIONS AND VERIFIED
ANSWERS
Which position reports to the comptroller within an organization chart? - ✔✔A) Quality
control supervisor
B) Advertising and marketing research director
C) Director of finance
D) National sales manager
ANSWER:
C
What is the final step for organizing work processes for efficiency? - ✔✔A) Evaluate the
actual results of the organizing process against the planned results
B) Assign activities to specific employees and allocate the necessary resources
C) Determine specific work activities necessary to implement objectives
D) Coordinate activities to different groups and individuals
ANSWER:
A
Which promotional strategy includes television and has the advantage of creating a positive
attitude, but whose effectiveness is difficult to measure? - ✔✔A) Strategic placement
B) Direct marketing
C) Advertising
D) Subscriptions
, ANSWER:
C
Which marketing method should be identified as an effective tool for a product that
requires a major capital purchase? - ✔✔A) Promotional Deals
B) Product placement
C) Personal selling
D) Product quality
ANSWER:
C
The four stages of the business cycle - ✔✔prosperity, recession, depression, recovery
Strategic planning - ✔✔Used in top management. Organizational objectives,
fundamental strategies, long-term plans.
Tactical planning - ✔✔Used in middle management. Quarterly and semiannual plans,
departmental policies and procedures.
Operational planning - ✔✔Used in supervisory management. Daily and weekly plans,
rules, and procedures for each department.
Contingency planning - ✔✔Used primarily in top management, but all levels contribute.
Ongoing plans for actions and communications in an emergency.
The strategic planning process - ✔✔Define the organization's mission
Asses the organization's competitive position
ANSWERS
Which position reports to the comptroller within an organization chart? - ✔✔A) Quality
control supervisor
B) Advertising and marketing research director
C) Director of finance
D) National sales manager
ANSWER:
C
What is the final step for organizing work processes for efficiency? - ✔✔A) Evaluate the
actual results of the organizing process against the planned results
B) Assign activities to specific employees and allocate the necessary resources
C) Determine specific work activities necessary to implement objectives
D) Coordinate activities to different groups and individuals
ANSWER:
A
Which promotional strategy includes television and has the advantage of creating a positive
attitude, but whose effectiveness is difficult to measure? - ✔✔A) Strategic placement
B) Direct marketing
C) Advertising
D) Subscriptions
, ANSWER:
C
Which marketing method should be identified as an effective tool for a product that
requires a major capital purchase? - ✔✔A) Promotional Deals
B) Product placement
C) Personal selling
D) Product quality
ANSWER:
C
The four stages of the business cycle - ✔✔prosperity, recession, depression, recovery
Strategic planning - ✔✔Used in top management. Organizational objectives,
fundamental strategies, long-term plans.
Tactical planning - ✔✔Used in middle management. Quarterly and semiannual plans,
departmental policies and procedures.
Operational planning - ✔✔Used in supervisory management. Daily and weekly plans,
rules, and procedures for each department.
Contingency planning - ✔✔Used primarily in top management, but all levels contribute.
Ongoing plans for actions and communications in an emergency.
The strategic planning process - ✔✔Define the organization's mission
Asses the organization's competitive position
