MKTG 4500 Google Analytics UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Google analytics can collect behavioral data from which systems?
-E- commerce platforms
-mobile applications
-online point-of-sales systems
-systems not connected to the internet - CORRECT ANSWER - E- commerce platforms
mobile applications
online point-of-sales systems
To track website behavior data with google analytics, which steps will you need to complete?
-install google analytics software on your desktop
-create an analytics account
-add the analytics tracking code to each page of your site
-download the analytics app - CORRECT ANSWER - create an analytics account
-add the analytics tracking code to each page of your site
The analytics tracking code can collect which of the following?
-how many users visited a page
-language the browser is set to
-type of browser
-user's favorite website
-device and operating system - CORRECT ANSWER - -how many users visited a page
, -language the browser is set to
-type of browser
-device and operating system
When will google analytics end a default session? - CORRECT ANSWER - when a user is
inactive on your site for 30 minutes or more or closes a browser window
T/F: once google analytics processes the data it collects, it's stored in a database where it can't be
changed. - CORRECT ANSWER - true
which of the following best represents the hierarchical structure of a google analytics account
from top to bottom? - CORRECT ANSWER - account>property>view
T/F: A user with "edit" permissions at the account level will automatically have "edit"
permissions at the property and view levels. - CORRECT ANSWER - True
To find your analytics tracking code, which sequence of steps should you follow? - CORRECT
ANSWER - "admin" tab> "tracking info">" tracking code"
To use Analytics to track user behavior on your website, what must you add to each page of your
site? - CORRECT ANSWER - Google Analytics tracking code
Where in the HTML of your webpage should you place Analytics tracking code? - CORRECT
ANSWER - Just before the closing</head> tag of your website
T/F: New views can include website data from before the view was created. - CORRECT
ANSWER - False
If you delta a view, account administrators can recover the view using the "trash can" function
within how many days? - CORRECT ANSWER - 35
ACTUAL Exam Questions and CORRECT
Answers
Google analytics can collect behavioral data from which systems?
-E- commerce platforms
-mobile applications
-online point-of-sales systems
-systems not connected to the internet - CORRECT ANSWER - E- commerce platforms
mobile applications
online point-of-sales systems
To track website behavior data with google analytics, which steps will you need to complete?
-install google analytics software on your desktop
-create an analytics account
-add the analytics tracking code to each page of your site
-download the analytics app - CORRECT ANSWER - create an analytics account
-add the analytics tracking code to each page of your site
The analytics tracking code can collect which of the following?
-how many users visited a page
-language the browser is set to
-type of browser
-user's favorite website
-device and operating system - CORRECT ANSWER - -how many users visited a page
, -language the browser is set to
-type of browser
-device and operating system
When will google analytics end a default session? - CORRECT ANSWER - when a user is
inactive on your site for 30 minutes or more or closes a browser window
T/F: once google analytics processes the data it collects, it's stored in a database where it can't be
changed. - CORRECT ANSWER - true
which of the following best represents the hierarchical structure of a google analytics account
from top to bottom? - CORRECT ANSWER - account>property>view
T/F: A user with "edit" permissions at the account level will automatically have "edit"
permissions at the property and view levels. - CORRECT ANSWER - True
To find your analytics tracking code, which sequence of steps should you follow? - CORRECT
ANSWER - "admin" tab> "tracking info">" tracking code"
To use Analytics to track user behavior on your website, what must you add to each page of your
site? - CORRECT ANSWER - Google Analytics tracking code
Where in the HTML of your webpage should you place Analytics tracking code? - CORRECT
ANSWER - Just before the closing</head> tag of your website
T/F: New views can include website data from before the view was created. - CORRECT
ANSWER - False
If you delta a view, account administrators can recover the view using the "trash can" function
within how many days? - CORRECT ANSWER - 35
