MKTG 4500 Test #1 UPDATED Exam
Questions and CORRECT Answers
Origin on the internet - CORRECT ANSWER - researchers began work in 1960's; initially
governed by National Science Foundation (which prohibited all commercial transactions)
Key adopters of internet - CORRECT ANSWER - University instructors and researchers;
the military
the internet is a ____ network of ________ networks - CORRECT ANSWER - global;
interconnected
Three types of access to the internet: - CORRECT ANSWER - public internet; intranet;
extranet
public internet - CORRECT ANSWER - publicly accessible system of networks that
connects computers around the world
intranet - CORRECT ANSWER - links computers and people within a particular company
and it typically managed by HR department
extranet - CORRECT ANSWER - allows controlled access form he outside, for specific
business or educational purposes
three general purposes technologies form the foundation of internet marketing and pave the way
for greater innovation: - CORRECT ANSWER - the digital revolution; networking;
individualization
the digital revolution - CORRECT ANSWER - digital computing and digitalization
, networking - CORRECT ANSWER - connectivity of the internet
individualization - CORRECT ANSWER - ability to create messages, marketing
campaigns, and products geared towards individuals
T/F: everything on the internet is digital - CORRECT ANSWER - TRUE
The state of being digital - CORRECT ANSWER - something is digital when all of its
properties and informational stored as a string of zeroes and ones (bits)
what is the internet? - CORRECT ANSWER - interconnected network of thousands of
networks and millions of computers; links businesses, educational institutions, government
agencies, and individuals
What is the WorldWide Web? - CORRECT ANSWER - one of internet's most popular
services; provides access to billions or web pages
key technology concepts - CORRECT ANSWER - packet switching; TCP/IP
communications protocol; client/server computing
packet switching - CORRECT ANSWER - a digital netwroking communications method
that groups all transmitted data-- regardless of content, type, structure-- into suitably sized
blocks, called packets
TCP - CORRECT ANSWER - transmission control protocol; establishes connections
among sending and receiving web computers; handles assembly of packets at point of
transmission, and reassembly at receiving end
IP - CORRECT ANSWER - internet protocol; provides the internet's addressing scheme
Questions and CORRECT Answers
Origin on the internet - CORRECT ANSWER - researchers began work in 1960's; initially
governed by National Science Foundation (which prohibited all commercial transactions)
Key adopters of internet - CORRECT ANSWER - University instructors and researchers;
the military
the internet is a ____ network of ________ networks - CORRECT ANSWER - global;
interconnected
Three types of access to the internet: - CORRECT ANSWER - public internet; intranet;
extranet
public internet - CORRECT ANSWER - publicly accessible system of networks that
connects computers around the world
intranet - CORRECT ANSWER - links computers and people within a particular company
and it typically managed by HR department
extranet - CORRECT ANSWER - allows controlled access form he outside, for specific
business or educational purposes
three general purposes technologies form the foundation of internet marketing and pave the way
for greater innovation: - CORRECT ANSWER - the digital revolution; networking;
individualization
the digital revolution - CORRECT ANSWER - digital computing and digitalization
, networking - CORRECT ANSWER - connectivity of the internet
individualization - CORRECT ANSWER - ability to create messages, marketing
campaigns, and products geared towards individuals
T/F: everything on the internet is digital - CORRECT ANSWER - TRUE
The state of being digital - CORRECT ANSWER - something is digital when all of its
properties and informational stored as a string of zeroes and ones (bits)
what is the internet? - CORRECT ANSWER - interconnected network of thousands of
networks and millions of computers; links businesses, educational institutions, government
agencies, and individuals
What is the WorldWide Web? - CORRECT ANSWER - one of internet's most popular
services; provides access to billions or web pages
key technology concepts - CORRECT ANSWER - packet switching; TCP/IP
communications protocol; client/server computing
packet switching - CORRECT ANSWER - a digital netwroking communications method
that groups all transmitted data-- regardless of content, type, structure-- into suitably sized
blocks, called packets
TCP - CORRECT ANSWER - transmission control protocol; establishes connections
among sending and receiving web computers; handles assembly of packets at point of
transmission, and reassembly at receiving end
IP - CORRECT ANSWER - internet protocol; provides the internet's addressing scheme
