MKTG 4500 exam 3 – Serviss UPDATED
ACTUAL Exam Questions and CORRECT
Answers
III. Both I and II - CORRECT ANSWER - Which of the following are business and
marketing strategies:
I. Individual segments targeted by value
II. Value proposition
product, price, channels, brand
III. Both I and II
TRUE - CORRECT ANSWER - 91 % of mobile users check email every day
TRUE - CORRECT ANSWER - Business users are expected to exchange 126 messages
per day by 2019
Broadcast, Spam (1st Generation) - CORRECT ANSWER - Attributes of
___________email evolution:
High Volume/low-cost
Send and forget
Generally not relevant
Permission Marketing (2nd Generation) - CORRECT ANSWER - Attributes of
___________ email evolution:
Responsible
Segmented
Usually relevant
Value Add
, Customer Engagement (3rd Generation) - CORRECT ANSWER - Attributes of
_____________email evolution:
Focus on the individual
Content personalized to recipient
True 1 to 1
Dialogue based
Closed loop\
Mail "worth Opening"
False. Permission Based - CORRECT ANSWER - Good email is SPAM
False. best as a part of retention and not acquisition - CORRECT ANSWER - Email is
more effective as a part of the customer acquisition strategy and not retention strategy.
Email - CORRECT ANSWER - This form of digital channels is more effective at retention
than others.
Integrate email and social media - CORRECT ANSWER - 1. Collect email addresses from
visitors to social media sites
2. Verify permission
3. Send permission-based email
4. Use ongoing communication to develop relationships
5. Enhance Relationships through customer dialogue
These steps help to
1. Gather customer data
2. Derive Customer insight
ACTUAL Exam Questions and CORRECT
Answers
III. Both I and II - CORRECT ANSWER - Which of the following are business and
marketing strategies:
I. Individual segments targeted by value
II. Value proposition
product, price, channels, brand
III. Both I and II
TRUE - CORRECT ANSWER - 91 % of mobile users check email every day
TRUE - CORRECT ANSWER - Business users are expected to exchange 126 messages
per day by 2019
Broadcast, Spam (1st Generation) - CORRECT ANSWER - Attributes of
___________email evolution:
High Volume/low-cost
Send and forget
Generally not relevant
Permission Marketing (2nd Generation) - CORRECT ANSWER - Attributes of
___________ email evolution:
Responsible
Segmented
Usually relevant
Value Add
, Customer Engagement (3rd Generation) - CORRECT ANSWER - Attributes of
_____________email evolution:
Focus on the individual
Content personalized to recipient
True 1 to 1
Dialogue based
Closed loop\
Mail "worth Opening"
False. Permission Based - CORRECT ANSWER - Good email is SPAM
False. best as a part of retention and not acquisition - CORRECT ANSWER - Email is
more effective as a part of the customer acquisition strategy and not retention strategy.
Email - CORRECT ANSWER - This form of digital channels is more effective at retention
than others.
Integrate email and social media - CORRECT ANSWER - 1. Collect email addresses from
visitors to social media sites
2. Verify permission
3. Send permission-based email
4. Use ongoing communication to develop relationships
5. Enhance Relationships through customer dialogue
These steps help to
1. Gather customer data
2. Derive Customer insight
