Marketing The Core Exam (Chapters 1-5) Fully
Solved #5
Marketing - correct answer The activity for creating , communicating, delivering, and
exchanging offerings that benefit the organization, its stakeholders, and society at large.
Exchange - correct answer the trade of things of value between buyer and seller so that
each is better off after the trade.
Market - correct answer people with both the desire and ability to buy a specific offering
Target market - correct answer one of more specific groups of potential customers
towards which marketing is directed.
Product - correct answer good, service, or idea to satisfy needs
Price - correct answer exchange for product
Promotion - correct answer means of communication between between buyer and seller
Place - correct answer means of getting product to consumer
Marketing mix - correct answer controllable factors (4 P)
Environmental forces - correct answer uncontrollable, social, economic, tech,
competitive, and regulatory.
Customer vale - correct answer the unique combo of benefits received by target buyers
(quality, convenience, price, etc.
Relationship marketing - correct answer links organizations to individuals, employees,
suppliers, and other partners for mutual long-term benefit.
Marketing program - correct answer a plan that integrates the marketing mix to provide
a good, service, or idea.
Marketing concepts - correct answer idea that an organization should strive to satisfy
needs while trying to achieve the organizations goals.
Marketing orientation - correct answer collecting info about needs, sharing info across
departments, using info to create customer value
Customer relationship management (CRM) - correct answer process of identifying
buyers, understanding them, and developing relationships with them.
, Societal marketing concept - correct answer view that an organization should discover
and satisfy needs in a way that also provides for society's well being.
Utility - correct answer benefits customer value received by users of the product
Form utility - correct answer production, pick and choose features
Place utility - correct answer having available where needed
Time utility - correct answer when needed, available
Possession utility - correct answer easy to purchase (take various forms of money, call
other branches)
Stakeholders - correct answer shareholders, employees, suppliers, customers
Demographic shifts - correct answer urbanization, more female graduates.
Organization - correct answer legal entity that consists of people who share a common
mission
Industry - correct answer organizations that develop similar offerings
Business - correct answer a clear, broad, underlying industry or market sector of an
organization's offerings.
Market share - correct answer ratio of sales revenue of the firm to the total sales
revenue of all firms in the industry including the firm itself.
Marketing dashboard - correct answer the visual computer display of the essential
information related to achieving a marketing objective.
Marketing metric - correct answer each variable in a marketing dashboard. A measure
of the trend.
Competencies - correct answer an organization's special capabilities
Business portfolio analysis - correct answer technique used to quantify performance
measures and growth to analyze a firm's strategic business units as though they were a
collection of separate investments.
Diversification analysis - correct answer a technique that helps a firm search for growth
opportunities from among current and new markets and products.
Market penetration - correct answer more sales or higher prices
Solved #5
Marketing - correct answer The activity for creating , communicating, delivering, and
exchanging offerings that benefit the organization, its stakeholders, and society at large.
Exchange - correct answer the trade of things of value between buyer and seller so that
each is better off after the trade.
Market - correct answer people with both the desire and ability to buy a specific offering
Target market - correct answer one of more specific groups of potential customers
towards which marketing is directed.
Product - correct answer good, service, or idea to satisfy needs
Price - correct answer exchange for product
Promotion - correct answer means of communication between between buyer and seller
Place - correct answer means of getting product to consumer
Marketing mix - correct answer controllable factors (4 P)
Environmental forces - correct answer uncontrollable, social, economic, tech,
competitive, and regulatory.
Customer vale - correct answer the unique combo of benefits received by target buyers
(quality, convenience, price, etc.
Relationship marketing - correct answer links organizations to individuals, employees,
suppliers, and other partners for mutual long-term benefit.
Marketing program - correct answer a plan that integrates the marketing mix to provide
a good, service, or idea.
Marketing concepts - correct answer idea that an organization should strive to satisfy
needs while trying to achieve the organizations goals.
Marketing orientation - correct answer collecting info about needs, sharing info across
departments, using info to create customer value
Customer relationship management (CRM) - correct answer process of identifying
buyers, understanding them, and developing relationships with them.
, Societal marketing concept - correct answer view that an organization should discover
and satisfy needs in a way that also provides for society's well being.
Utility - correct answer benefits customer value received by users of the product
Form utility - correct answer production, pick and choose features
Place utility - correct answer having available where needed
Time utility - correct answer when needed, available
Possession utility - correct answer easy to purchase (take various forms of money, call
other branches)
Stakeholders - correct answer shareholders, employees, suppliers, customers
Demographic shifts - correct answer urbanization, more female graduates.
Organization - correct answer legal entity that consists of people who share a common
mission
Industry - correct answer organizations that develop similar offerings
Business - correct answer a clear, broad, underlying industry or market sector of an
organization's offerings.
Market share - correct answer ratio of sales revenue of the firm to the total sales
revenue of all firms in the industry including the firm itself.
Marketing dashboard - correct answer the visual computer display of the essential
information related to achieving a marketing objective.
Marketing metric - correct answer each variable in a marketing dashboard. A measure
of the trend.
Competencies - correct answer an organization's special capabilities
Business portfolio analysis - correct answer technique used to quantify performance
measures and growth to analyze a firm's strategic business units as though they were a
collection of separate investments.
Diversification analysis - correct answer a technique that helps a firm search for growth
opportunities from among current and new markets and products.
Market penetration - correct answer more sales or higher prices
