TTU MCOM 1300 EXAM QUESTIONS
WITH COMPLETE
Agenda setting theory - ANSWER-The media sets your agenda (gatekeeping)
Communicator research - ANSWER-Studying successful communicators
A sample of how many people can reflect the opinions of how many people? -
ANSWER-1600; 145 million
How do candidates for public office communicate with the public? - ANSWER-
Advertising (controlled) and coverage (out of their control)
How do political leaders learn what people think? - ANSWER-Feedback
Do peoples always vote based on the platforms and substance of the candidates? -
ANSWER-No
What do we mean by a trial balloon? - ANSWER-An intentional leak
Watchdog concept - ANSWER-The media is a watchdog over people in public office
Marketplace concept - ANSWER-We should be exposed to all ideas
Gatekeeping concept - ANSWER-Editing
Would it be possible to have the free society we enjoy without a free press? - ANSWER-
No
How has advertising affected our standard of living? - ANSWER-It stimulates free
enterprise
Can public opinion influence public officials? - ANSWER-Yes
How does the media influence our habits? - ANSWER-We are imitators
Authoritarian press - ANSWER-Use of a license
Libertarian press - ANSWER-All people have access to public express, unbothered by
government
Marxist press - ANSWER-Government owned
WITH COMPLETE
Agenda setting theory - ANSWER-The media sets your agenda (gatekeeping)
Communicator research - ANSWER-Studying successful communicators
A sample of how many people can reflect the opinions of how many people? -
ANSWER-1600; 145 million
How do candidates for public office communicate with the public? - ANSWER-
Advertising (controlled) and coverage (out of their control)
How do political leaders learn what people think? - ANSWER-Feedback
Do peoples always vote based on the platforms and substance of the candidates? -
ANSWER-No
What do we mean by a trial balloon? - ANSWER-An intentional leak
Watchdog concept - ANSWER-The media is a watchdog over people in public office
Marketplace concept - ANSWER-We should be exposed to all ideas
Gatekeeping concept - ANSWER-Editing
Would it be possible to have the free society we enjoy without a free press? - ANSWER-
No
How has advertising affected our standard of living? - ANSWER-It stimulates free
enterprise
Can public opinion influence public officials? - ANSWER-Yes
How does the media influence our habits? - ANSWER-We are imitators
Authoritarian press - ANSWER-Use of a license
Libertarian press - ANSWER-All people have access to public express, unbothered by
government
Marxist press - ANSWER-Government owned
