SM 203 Test With Complete Solution
The four P's of marketing are Product, Personnel, Place, and Promotions - ANSWER
False
Which of the following is not a component of demographic segmentation? - ANSWER
consumer likes and dislikes
When a sport marketer divides up a market into similar groups in order to more
effectively communicate with those groups the marketer is practicing
__________________. - ANSWER Marketing Segmentation
Casual consumers are the most committed and loyal segment of the population -
ANSWER False
Involvement is the frequency, duration, and intensity of involvement in a sport -
ANSWER False
A buy-one-get-one-free ticket deal to a rodeo is an example of what type of promotion? -
ANSWER price promotion
The appropriate number and placement of restrooms, merchandise kiosks and other
amenities refer to which P of marketing? - ANSWER Place
A higher ticket price can generally be justified by ___________________. - ANSWER
Additional benefits to the purchaser, a rival opponent
Price promotions are designed to make the activity or event more attractive and
enjoyable - ANSWER true
Consumer expertise is a major advantage for sport marketers - ANSWER False
Attributes for a successful facility or event planner are interpersonal and leadership
skills, reactive thinking, organizational skills, and thinking on one's feet. - ANSWER
False
Scheduling is the act of engaging and contracting an event or attraction. - ANSWER
False
The venue director or general manager is responsible for venue planning and
management. - ANSWER True
Private management will reduce the sale of licensed merchandise. - ANSWER False
Outsourcing can improve services. - ANSWER True
A participant-oriented organization is one that caters to spectator activitites held in
, arenas, ball parks, field houses, and stadiums. - ANSWER False
The risk management plan should include risk management, crowd conntrol
management, crisis managment, and emergency management. - ANSWER True
A venue that has been privatized is one that has been sold to a private organization. -
ANSWER False
Another word for privatization is outsourcing. - ANSWER True
Policies are the "how" to complete a process. - ANSWER False
A sport psychology conference fits into which of the following event genres? - ANSWER
Meeting and convention events
The farther out the planning of an event is from its actual date, the greater the likelihood
that costs will exceed the initial budget. - ANSWER True
Which of the following gives organizers an overview of what needs to be accomplished
by specific dates? - ANSWER Planning Timeline
The primary purpose and goals for an event don't need to be established before the
planning begins. - ANSWER False
A one-time, ticketed exhibition for entertainment purposes fits into which of the
following event genres? - ANSWER Entertainment and leisure events
Site-preparation tasks would be on which of the following? - ANSWER A facility and
equipment checklist
Field of play diagrams must always be very detailed. - ANSWER False
Rights holders can be any entity that controls an event through ownership. - ANSWER
True
Which of the following illustrates the physical layout of the space of the event? -
ANSWER Field of play diagram
Sponsors for events can contribute in non-monetary ways. - ANSWER True
Tort law is a civil wrong for which an injured party can recover damages. - ANSWER
True
The failure to exercise ordinary care is known as __________________. - ANSWER
Negligence
Federal tiral courts are called Courts of Appeal - ANSWER False
Cases can be heard in federal court - ANSWER All of the above
Private law governs the relationship between citizens and their government - ANSWER
The four P's of marketing are Product, Personnel, Place, and Promotions - ANSWER
False
Which of the following is not a component of demographic segmentation? - ANSWER
consumer likes and dislikes
When a sport marketer divides up a market into similar groups in order to more
effectively communicate with those groups the marketer is practicing
__________________. - ANSWER Marketing Segmentation
Casual consumers are the most committed and loyal segment of the population -
ANSWER False
Involvement is the frequency, duration, and intensity of involvement in a sport -
ANSWER False
A buy-one-get-one-free ticket deal to a rodeo is an example of what type of promotion? -
ANSWER price promotion
The appropriate number and placement of restrooms, merchandise kiosks and other
amenities refer to which P of marketing? - ANSWER Place
A higher ticket price can generally be justified by ___________________. - ANSWER
Additional benefits to the purchaser, a rival opponent
Price promotions are designed to make the activity or event more attractive and
enjoyable - ANSWER true
Consumer expertise is a major advantage for sport marketers - ANSWER False
Attributes for a successful facility or event planner are interpersonal and leadership
skills, reactive thinking, organizational skills, and thinking on one's feet. - ANSWER
False
Scheduling is the act of engaging and contracting an event or attraction. - ANSWER
False
The venue director or general manager is responsible for venue planning and
management. - ANSWER True
Private management will reduce the sale of licensed merchandise. - ANSWER False
Outsourcing can improve services. - ANSWER True
A participant-oriented organization is one that caters to spectator activitites held in
, arenas, ball parks, field houses, and stadiums. - ANSWER False
The risk management plan should include risk management, crowd conntrol
management, crisis managment, and emergency management. - ANSWER True
A venue that has been privatized is one that has been sold to a private organization. -
ANSWER False
Another word for privatization is outsourcing. - ANSWER True
Policies are the "how" to complete a process. - ANSWER False
A sport psychology conference fits into which of the following event genres? - ANSWER
Meeting and convention events
The farther out the planning of an event is from its actual date, the greater the likelihood
that costs will exceed the initial budget. - ANSWER True
Which of the following gives organizers an overview of what needs to be accomplished
by specific dates? - ANSWER Planning Timeline
The primary purpose and goals for an event don't need to be established before the
planning begins. - ANSWER False
A one-time, ticketed exhibition for entertainment purposes fits into which of the
following event genres? - ANSWER Entertainment and leisure events
Site-preparation tasks would be on which of the following? - ANSWER A facility and
equipment checklist
Field of play diagrams must always be very detailed. - ANSWER False
Rights holders can be any entity that controls an event through ownership. - ANSWER
True
Which of the following illustrates the physical layout of the space of the event? -
ANSWER Field of play diagram
Sponsors for events can contribute in non-monetary ways. - ANSWER True
Tort law is a civil wrong for which an injured party can recover damages. - ANSWER
True
The failure to exercise ordinary care is known as __________________. - ANSWER
Negligence
Federal tiral courts are called Courts of Appeal - ANSWER False
Cases can be heard in federal court - ANSWER All of the above
Private law governs the relationship between citizens and their government - ANSWER
