Bundled Exams Questions and Answers
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Custom Roles allow you to provide specific abilities to a user or users. - ANSWERWhat
are custom roles?
creating, viewing/editing, deleting, and reporting of a specific Pardot feature or
functionality - ANSWERWhat are the main abilities of custom roles?
1. During the import process
2. Directly from the user record - ANSWERWhat are 2 ways to define a user's role?
Security limits are used to limit
-Max number of emails the person can send
-Max number of prospects the person can export
-Max number of records someone can import - ANSWERwhat are user role security
limits?
, A CNAME gives visitors a seamless transition when traveling between pages and forms
that you host and Pardot-hosted campaign elements such as landing pages and search results. The
Alias is also used for any individually tracked links sent out in emails to your prospects. -
ANSWERWhat is a CNAME?
An Express Export includes all default prospect fields, scores and grades but does not
include custom fields. - ANSWERWhat is an express export?
Full Exports include all default prospect fields, scores, grades, and custom fields. -
ANSWERWhat is a full export?
A Soft Bounce is an email that is recognized by the recipient's mail server but is returned
to the sender because the recipient's mailbox is full or the mail server is temporarily unavailable.
A soft bounce message may be deliverable at another time or may be forwarded manually by the
network administrator in charge of redirecting mail on the recipient's domain. - ANSWERWhat
is a soft bounce?
A Hard Bounce is an email that permanently bounced back to the sender because the
address is invalid. A hard bounce might occur because the domain name doesn't exist or because
, the recipient is unknown. Some mail servers may hard bounce an email address if the message
received is suspected as spam. - ANSWERWhat is a hard bounce?
In business-to-business marketing, anything below 10% is considered a good bounce
rate. - ANSWERWhat is a good bounce rate?
A bounce message (or code) is a reply from the receiving mail server describing why the
email was not delivered. - ANSWERWhat do bounce codes mean?
anything starting with http://, https:// or a variable tag like %%unsubscribe%% -
ANSWERWhich links get tracked in a Pardot email?
A person that has been tracked using the Pardot tracking code but does not have an email
address. - ANSWERWhat is a visitor?
Through a form or form handler. - ANSWERHow are visitors converted to prospects?
Form handlers allow you to use your own form but post the data to Pardot -
ANSWERWhat are form handlers?