MSLE 3500 FINAL EXAM WITH ALL
GRADED “A’ SOLUTIONS
The fthree fways fpeople fmake fpurchase fdecisions f-correct fanswers-Cognitive,
fReflexive, fand fResponsive
, The fresearch ftool fused fto ftest fnew fideas fthat fhaven't fbeen fmade fis fcalled.... f-
correct fanswers-Concept ftesting
What fdoes fmarket fresearch faccomplish? f-correct fanswers-market fresearch fis fthe
fsystematic fgathering, frecording, fand fanalysis fof fdata fabout fissues frelating fto
fmarketing fproducts fand fservices. fThe fpurpose fis fto fprovide fmanagement fwith
frelevant, faccurate, freliable, fvalid, fand fcurrent finformation.
What fis fthe fdifference fbetween fprimary fand fsecondary fresearch? f-correct
fanswers-Primary fresearch fis fdeveloped fand fconducted fby fyou. fSecondary
fresearch fis fresearch fsomeone felse fhas falready fdone fand fyou faccess fit.
What fis fthe fdifference fbetween fquantitative fand fqualitative fresearch? f-correct
fanswers-Quantitative: fdone fon fa flarge fnumber fof fpeople f
Qualitative: fmore fintense fresearch fozone fon fjust fa ffew fpeople
What fis fan foperating fcharter fand fwhat fare fit's fparts? f-correct fanswers-An
foperating fcharter fgives fthe fbig fpicture fof fwhat fyou fwant fto faccomplish ffor fyour
fworkgroup. fScope, fprimary fobjectives, fsecondary fobjectives, faspirations,
fquantifiable fmeasures fof fsuccess, fconstraints
What fis fsegmentation fresearch fused ffor? f-correct fanswers-Determining fthe
fdemographic, fpsychographic, fand fbehavioral fcharacteristics fof fpotential fbuyers
What fare fthe fparts fof fa fworking fmission fstatement? fWhat fis fa fworking fmission
fstatement? f-correct fanswers-1. fList fthe fcore fideas fthat fyou fthink fsum fup fyour
fjob factivities
2. fList fa fcore fprinciple ffor fwhich fyou fwill fstand
3. fWrite fdown fwhom fyou fare fworking fto fhelp
Working fmission fstatements fare fstrategic ftools fto ffocus femployees fon fthe fultimate
fobjective fand fclearly fmap fout fthe froad fto fsuccess
What fis fthe fdifference fbetween fbranding fstrategies fand fmarketing ftactics? f-correct
fanswers-Brand fstrategies fdo fnot fchange. fTactics f(how fmarketing fplans fare
fexecuted) fdo fchange. fAnd fthey've fchanged fa flot fsince fthe ftechnology frevolution
fbegan.
Paid fSearch f-correct fanswers-Sponsored fsearch fengine fresults fthat fare fat fthe ftop
fafter fsearch
Search fEngine foptimization f-correct fanswers-Placing fkey fwords fin fand fimproving
fa fwebsite fso fthat fit forganically fappears fat fthe ftop fof fa fsearch fengine fresults flist
What fis fcontextual ftargeting f-correct fanswers-Delivering fadvertisement fto fpeople
fbased fon fthe ftype fof fcontent fthey fconsumer
GRADED “A’ SOLUTIONS
The fthree fways fpeople fmake fpurchase fdecisions f-correct fanswers-Cognitive,
fReflexive, fand fResponsive
, The fresearch ftool fused fto ftest fnew fideas fthat fhaven't fbeen fmade fis fcalled.... f-
correct fanswers-Concept ftesting
What fdoes fmarket fresearch faccomplish? f-correct fanswers-market fresearch fis fthe
fsystematic fgathering, frecording, fand fanalysis fof fdata fabout fissues frelating fto
fmarketing fproducts fand fservices. fThe fpurpose fis fto fprovide fmanagement fwith
frelevant, faccurate, freliable, fvalid, fand fcurrent finformation.
What fis fthe fdifference fbetween fprimary fand fsecondary fresearch? f-correct
fanswers-Primary fresearch fis fdeveloped fand fconducted fby fyou. fSecondary
fresearch fis fresearch fsomeone felse fhas falready fdone fand fyou faccess fit.
What fis fthe fdifference fbetween fquantitative fand fqualitative fresearch? f-correct
fanswers-Quantitative: fdone fon fa flarge fnumber fof fpeople f
Qualitative: fmore fintense fresearch fozone fon fjust fa ffew fpeople
What fis fan foperating fcharter fand fwhat fare fit's fparts? f-correct fanswers-An
foperating fcharter fgives fthe fbig fpicture fof fwhat fyou fwant fto faccomplish ffor fyour
fworkgroup. fScope, fprimary fobjectives, fsecondary fobjectives, faspirations,
fquantifiable fmeasures fof fsuccess, fconstraints
What fis fsegmentation fresearch fused ffor? f-correct fanswers-Determining fthe
fdemographic, fpsychographic, fand fbehavioral fcharacteristics fof fpotential fbuyers
What fare fthe fparts fof fa fworking fmission fstatement? fWhat fis fa fworking fmission
fstatement? f-correct fanswers-1. fList fthe fcore fideas fthat fyou fthink fsum fup fyour
fjob factivities
2. fList fa fcore fprinciple ffor fwhich fyou fwill fstand
3. fWrite fdown fwhom fyou fare fworking fto fhelp
Working fmission fstatements fare fstrategic ftools fto ffocus femployees fon fthe fultimate
fobjective fand fclearly fmap fout fthe froad fto fsuccess
What fis fthe fdifference fbetween fbranding fstrategies fand fmarketing ftactics? f-correct
fanswers-Brand fstrategies fdo fnot fchange. fTactics f(how fmarketing fplans fare
fexecuted) fdo fchange. fAnd fthey've fchanged fa flot fsince fthe ftechnology frevolution
fbegan.
Paid fSearch f-correct fanswers-Sponsored fsearch fengine fresults fthat fare fat fthe ftop
fafter fsearch
Search fEngine foptimization f-correct fanswers-Placing fkey fwords fin fand fimproving
fa fwebsite fso fthat fit forganically fappears fat fthe ftop fof fa fsearch fengine fresults flist
What fis fcontextual ftargeting f-correct fanswers-Delivering fadvertisement fto fpeople
fbased fon fthe ftype fof fcontent fthey fconsumer
