HubSpot Marketing Certification Test with Verified Answers
1. Social media is a Why is social media an important part of inbound market-
one-to-one medi- ing?
um you can use Social media helps you reach millions of people in distant
to market in a di- countries.
rect, human way. Users have the best customer service experiences in so-
cial media.
Social media is a one-to-one medium you can use to
market in a direct, human way.
Social media has better advertising options than tradition-
al media.
2. Psychographics When you dig deeper into the development of your buyer
persona, what type of information do you want to consid-
er?
Psychographics
Return on investment
Advertising results
Word of mouth
3. A surface-lev- What is a vanity metric?
el metric that A metric that shows the sentiment of your brand in social
doesn't correlate A key performance indicator (KPI) that shows you how
with your busi- popular your company is
ness success A surface-level metric that doesn't correlate with your busi-
ness success
4. True True or false? Follower count is often considered to be a
vanity metric.
True
False
5. ROI Which KPI will executives be more responsive to?
Reach
Retention and loyalty
Engagement
Return on investment (ROI)
6. To help you Why should you start planning the structure of your team
determine what by looking at business goals?
1/9
, HubSpot Marketing Certification Test with Verified Answers
channels and To help you determine what channels and content you'll
content you'll need and the staffing to make it happen.
need and the To know if advertising is a priority so you can allocate
staffing to make enough funds.
it happen. To satisfy company stakeholders.
To understand if roadblocks such as lack of time and lack
of people are obstacles that you'll need to overcome.
7. Gather industry Which of the following steps is NOT one you need to think
data to support about when planning how to structure your social team?
your goal. Plan your business and social goals one to three years
out.
Consider your stakeholders' needs.
Allocate or advocate for resources.
Gather industry data to support your goal.
8. False True or false? You should develop your social media bud-
get before you create your social media plan.
True
False
9. Explain to the What did Simon Sinek recommend you do to get people
customer why to buy in to your products or ideas?
they need what Be clear about all the features so that the customer is not
you're selling. confused.
Outline all the steps you're planning on taking to make
sure that the product/project meets the customer's needs.
Explain to the customer why they need what you're selling.
Tell them how your product/project has worked for other
types of people or companies.
10. the people in Social media listening can help .
all parts of your your marketing research team only
organization do your sales team find opportunities
their jobs better your product team learn from feedback
the people in all parts of your organization do their jobs
better
11. buyer persona Before you post anything on social media, you should have
a clear understanding of your .
2/9
1. Social media is a Why is social media an important part of inbound market-
one-to-one medi- ing?
um you can use Social media helps you reach millions of people in distant
to market in a di- countries.
rect, human way. Users have the best customer service experiences in so-
cial media.
Social media is a one-to-one medium you can use to
market in a direct, human way.
Social media has better advertising options than tradition-
al media.
2. Psychographics When you dig deeper into the development of your buyer
persona, what type of information do you want to consid-
er?
Psychographics
Return on investment
Advertising results
Word of mouth
3. A surface-lev- What is a vanity metric?
el metric that A metric that shows the sentiment of your brand in social
doesn't correlate A key performance indicator (KPI) that shows you how
with your busi- popular your company is
ness success A surface-level metric that doesn't correlate with your busi-
ness success
4. True True or false? Follower count is often considered to be a
vanity metric.
True
False
5. ROI Which KPI will executives be more responsive to?
Reach
Retention and loyalty
Engagement
Return on investment (ROI)
6. To help you Why should you start planning the structure of your team
determine what by looking at business goals?
1/9
, HubSpot Marketing Certification Test with Verified Answers
channels and To help you determine what channels and content you'll
content you'll need and the staffing to make it happen.
need and the To know if advertising is a priority so you can allocate
staffing to make enough funds.
it happen. To satisfy company stakeholders.
To understand if roadblocks such as lack of time and lack
of people are obstacles that you'll need to overcome.
7. Gather industry Which of the following steps is NOT one you need to think
data to support about when planning how to structure your social team?
your goal. Plan your business and social goals one to three years
out.
Consider your stakeholders' needs.
Allocate or advocate for resources.
Gather industry data to support your goal.
8. False True or false? You should develop your social media bud-
get before you create your social media plan.
True
False
9. Explain to the What did Simon Sinek recommend you do to get people
customer why to buy in to your products or ideas?
they need what Be clear about all the features so that the customer is not
you're selling. confused.
Outline all the steps you're planning on taking to make
sure that the product/project meets the customer's needs.
Explain to the customer why they need what you're selling.
Tell them how your product/project has worked for other
types of people or companies.
10. the people in Social media listening can help .
all parts of your your marketing research team only
organization do your sales team find opportunities
their jobs better your product team learn from feedback
the people in all parts of your organization do their jobs
better
11. buyer persona Before you post anything on social media, you should have
a clear understanding of your .
2/9
