Hubspot Certification Exam with Verified Answers 100% Pass
1. True or False? A benefit of organic content promo- False
tion is that it allows you to show your content to a
highly specific audience.
2. True or false? When possible, you should try and False, extensive vo-
use extensive vocabulary in your writing. cabulary makes you
appear less credible
and confident
3. To help increase awareness for an upcoming prod- Twitter, LinkedIn,
uct launch, your manager increases paid promo- Google
tion funds by 300%. Which channels could you dis-
perse these funds to?
4. When is the most effective time to boost content on When it's performing
social media? well
5. True or false? You should post the same message False, you should
across all of your social channels. customize the mes-
sage based on the
platform
6. Fill in the blank: helps you group Segmentation
an audience together based on specific criteria
from a large list of people.
7. True or false? To make sure you're appropriate- False
ly communicating the value of your content, you
should define as many benefits as possible when
promoting it. The more the better.
8. You can measure brand awareness by all of the How many press re-
following, except? leases exist on your
website
9. True or false? It's best to change your key metrics False
every few months to follow what's trending.
10. email send rate
1/7
, Hubspot Certification Exam with Verified Answers 100% Pass
Fill in the blank: All of the following are engage-
ment signals that help you understand your con-
tent's effectiveness, except for .
11. Your boss asks you to report on how your content Total leads generated
campaign has contributed to his lead generation from your campaign
goals. What metric do you report on to demonstrate
its contribution?
12. What does an UTM parameter help you identify? Lead attribution
13. Fill in the blank:You had a successful team meeting attribution report
where you were able to prove the ROI of your con-
tent marketing efforts. However, your boss wants
more details on the content path that helped closed
leads into customers. You could do this by creating
a(n) .
14. Which departments does growth marketing sup- Marketing, Sales,
port? Customer Service
15. Fill in the blank: Understanding your marketing funnel
is the first step to instilling a growth mindset within
your organization.
16. Once you're able to quantify your metrics, what is start looking for weak-
the next step in developing a growth mindset? nesses in your funnel
17. Which best explains the bullseye framework? An organized
three-step approach
to gaining traction
18. What does the center ring of the bullseye frame- your top-performing
work represent? channels
19. Fill in the blank: When conducting a test, it should the cost to attain a
work to uncover . customer through this
channel
B. the amount of
customers available
2/7
1. True or False? A benefit of organic content promo- False
tion is that it allows you to show your content to a
highly specific audience.
2. True or false? When possible, you should try and False, extensive vo-
use extensive vocabulary in your writing. cabulary makes you
appear less credible
and confident
3. To help increase awareness for an upcoming prod- Twitter, LinkedIn,
uct launch, your manager increases paid promo- Google
tion funds by 300%. Which channels could you dis-
perse these funds to?
4. When is the most effective time to boost content on When it's performing
social media? well
5. True or false? You should post the same message False, you should
across all of your social channels. customize the mes-
sage based on the
platform
6. Fill in the blank: helps you group Segmentation
an audience together based on specific criteria
from a large list of people.
7. True or false? To make sure you're appropriate- False
ly communicating the value of your content, you
should define as many benefits as possible when
promoting it. The more the better.
8. You can measure brand awareness by all of the How many press re-
following, except? leases exist on your
website
9. True or false? It's best to change your key metrics False
every few months to follow what's trending.
10. email send rate
1/7
, Hubspot Certification Exam with Verified Answers 100% Pass
Fill in the blank: All of the following are engage-
ment signals that help you understand your con-
tent's effectiveness, except for .
11. Your boss asks you to report on how your content Total leads generated
campaign has contributed to his lead generation from your campaign
goals. What metric do you report on to demonstrate
its contribution?
12. What does an UTM parameter help you identify? Lead attribution
13. Fill in the blank:You had a successful team meeting attribution report
where you were able to prove the ROI of your con-
tent marketing efforts. However, your boss wants
more details on the content path that helped closed
leads into customers. You could do this by creating
a(n) .
14. Which departments does growth marketing sup- Marketing, Sales,
port? Customer Service
15. Fill in the blank: Understanding your marketing funnel
is the first step to instilling a growth mindset within
your organization.
16. Once you're able to quantify your metrics, what is start looking for weak-
the next step in developing a growth mindset? nesses in your funnel
17. Which best explains the bullseye framework? An organized
three-step approach
to gaining traction
18. What does the center ring of the bullseye frame- your top-performing
work represent? channels
19. Fill in the blank: When conducting a test, it should the cost to attain a
work to uncover . customer through this
channel
B. the amount of
customers available
2/7
