SOCIAL MEDIA CERTIFICATION (ADD)
EXAM QUESTIONS | TESTED AND PROVEN
ANSWERS | LATEST UPDATE 2024/2025 100%
(GRADE A+)
If a company posts 16 pieces of educational, informative, or entertaining content and four
pieces of promotional content in one month, what rule is being followed?
A. the rule of thirds
B. the 80-20 rule
C. the rule of balance
D. the 50-50 rule
Ans>> B. the 80-20 rule
If a bicycle company creates and shares a blog post about the best mountain biking trails in
America, what form of marketing is being used?
A. PPC advertising
B. web optimization
C. content marketing
D. outbound marketing
Ans>> C. content marketing
1
,If a company shares a link to its Facebook account on an Instagram post, what marketing
approach is being used?
A. cross promotion
B. search engine optimization
C. PPC advertising
D. outbound marketing
Ans>> A. cross promotion
________ is the simulation of human intelligence processes by machines, especially computer
systems.
A. artificial intelligence
B. search engine optimization
C. targeted audience
D. boosting
Ans>> A. artificial intelligence
2
,Content Marketing is _______________.
A. the act of submitting public relations materials to media outlets to inform target
audiences about events, product launches, updates, etc.
B. The act of asking influencers to share links to product pages, to share reviews of
products, to write blogs or create videos about products, etc. to acquire a target audience
C. A technique used by customer service representatives on social media platforms that
allows them to respond and react to issues in a professional manner
D. The act of creating and distributing valuable, relevant, and consistent material to attract
and acquire a target audience
Ans>> D. The act of creating and distributing valuable, relevant, and consistent material to
attract and acquire a target audience
Which of the following is an example of a SMART goal?
A. Improve customer retention rate by 5 percent by March 15 by responding to every social
media mention within 15 minutes during all business hours
B. Increase sales by the end of the month by making more calls, posting more frequently on
social media, and sending more emails
C. Increase brand awareness by liking more photos on Instagram and writing longer
captions for all social media posts
3
, D. Improve brand sentiment in two weeks by paying to promote Facebook posts that have
to do with charitable efforts
Ans>> A. Improve customer retention rate by 5 percent by March 15 by responding to
every social media mention within 15 minutes during all business hours
When were social media sites first introduced?
A. 2010
B. 1997
C. 1990
D. 2003
Ans>> D. 2003
In reference to social media marketing, which of the following is an example of organic
content?
A. A video a company pays to promote on Facebook
B. A PPC ad that appears at the top of search engine results
C. An image a company creates and shares on Instagram
4
EXAM QUESTIONS | TESTED AND PROVEN
ANSWERS | LATEST UPDATE 2024/2025 100%
(GRADE A+)
If a company posts 16 pieces of educational, informative, or entertaining content and four
pieces of promotional content in one month, what rule is being followed?
A. the rule of thirds
B. the 80-20 rule
C. the rule of balance
D. the 50-50 rule
Ans>> B. the 80-20 rule
If a bicycle company creates and shares a blog post about the best mountain biking trails in
America, what form of marketing is being used?
A. PPC advertising
B. web optimization
C. content marketing
D. outbound marketing
Ans>> C. content marketing
1
,If a company shares a link to its Facebook account on an Instagram post, what marketing
approach is being used?
A. cross promotion
B. search engine optimization
C. PPC advertising
D. outbound marketing
Ans>> A. cross promotion
________ is the simulation of human intelligence processes by machines, especially computer
systems.
A. artificial intelligence
B. search engine optimization
C. targeted audience
D. boosting
Ans>> A. artificial intelligence
2
,Content Marketing is _______________.
A. the act of submitting public relations materials to media outlets to inform target
audiences about events, product launches, updates, etc.
B. The act of asking influencers to share links to product pages, to share reviews of
products, to write blogs or create videos about products, etc. to acquire a target audience
C. A technique used by customer service representatives on social media platforms that
allows them to respond and react to issues in a professional manner
D. The act of creating and distributing valuable, relevant, and consistent material to attract
and acquire a target audience
Ans>> D. The act of creating and distributing valuable, relevant, and consistent material to
attract and acquire a target audience
Which of the following is an example of a SMART goal?
A. Improve customer retention rate by 5 percent by March 15 by responding to every social
media mention within 15 minutes during all business hours
B. Increase sales by the end of the month by making more calls, posting more frequently on
social media, and sending more emails
C. Increase brand awareness by liking more photos on Instagram and writing longer
captions for all social media posts
3
, D. Improve brand sentiment in two weeks by paying to promote Facebook posts that have
to do with charitable efforts
Ans>> A. Improve customer retention rate by 5 percent by March 15 by responding to
every social media mention within 15 minutes during all business hours
When were social media sites first introduced?
A. 2010
B. 1997
C. 1990
D. 2003
Ans>> D. 2003
In reference to social media marketing, which of the following is an example of organic
content?
A. A video a company pays to promote on Facebook
B. A PPC ad that appears at the top of search engine results
C. An image a company creates and shares on Instagram
4
