SEO COMPLETE STUDY GUIDE TEST.
What makes a website search engine friendly? - CORRECT ANSWER Several factors make a website
search engine friendly, including keywords, quality content, titles, metadata, etc. A website needs these
factors to be ranked by a search engine and therefore found by a user
How do you measure SEO success? - CORRECT ANSWER Increasing traffic to a website or particular
landing page, increasing conversions such as newsletter signups or sales, growing the number of
inbound links, driving traffic for a particular keyword phrase, or increasing referral traffic. It's critical that
an SEO professional measures result to know if the tactics and strategy need to change to succeed.
How did you learn SEO? - CORRECT ANSWER I've taken courses from university and at trade schools like
General Assembly, I've attended workshops, I've studied all over the web and I've worked on it for
companies in the past
Which SEO tools do you regularly use? - CORRECT ANSWER Moz, Ahrefs, Google Analytics
How do you approach keyword research? - CORRECT ANSWER Analyzing competitor keyword strategy -
finding out most popular pages URL's competitors are getting traffic for (SEM RUSH)
Take most popular pages and analyze with Ahrefs to determine how many links those pages have
Look for the most popular pages with least amount of links (because these sites have the best results
with least amount of competition because there's no having to build a lot of backlinks)
Use Google Search console to analyze positioning and statistics
Use Google Trends - breakdown what keywords are climbing in popularity - go after the ones growing
but not at the top
What is link building and why does it matter - CORRECT ANSWER Google exists to serve the searcher.
That means Google is constantly trying to determine which results are most relevant to any given
searcher and any given time. In addition to relevance, Google considers credibility too. So the search
engine looks to see if other websites have linked to yours. If so, that means your content is worth linking
to and is, therefore, more credible when compared to a website not linked to externally. In a nutshell,
link building is what SEO professionals do to try and get links to their websites in order to improve
search results.
, What are backlinks? - CORRECT ANSWER A backlink is what we call the links into a website from an
external source, as mentioned in link building.
What is page speed and why does it matter? - CORRECT ANSWER : Page speed refers to how fast your
site loads for a user, something Google takes into account while ranking websites since a faster loading
page directly translate to better user experience. If the interviewer asks what you would do to increase
page speed, describe how you've achieved this in the past with examples such as reducing image sizes,
enabling compression, reducing redirects, removing render-blocking JavaScript, leveraging browser
caching, improve server response time, using a content distribution network to compress files,
optimizing the code etc.
What method do you use to redirect a page? - CORRECT ANSWER In general, a 301 redirect is the best
way to redirect a page so you don't lose any SEO value that has been accumulated.
How can you do SEO for a video? - CORRECT ANSWER ideos are growing increasingly popular on the
web, which can improve SEO if the videos produced get attention and therefore shares and backlinks.
But to get the video seen can require SEO to get it found, and Google can't watch a video. It needs the
same types of information required for text-based pages to rank a video. Including the transcript as a
text is an easy way to do SEO for a video because search engines can crawl the text. In addition, the
same attention should be paid to keywords, page titles, and descriptions.
Which meta tags matter? - CORRECT ANSWER Meta tags have changed since SEO became a common
practice, but two remain critical: the page title and the meta description. The page title (sometimes
called SEO title) plays an important role in ranking but it is also important because it is the title that
shows on the Search Results Page (SERP). It must use a keyword to rank well with Google but it must
also be compelling so a user will want to click on it. The meta description does not affect ranking, but it
also plays a role on the SERP because it also must make the user want to click on the search result.
What is the difference between a dofollow and nofollow and how are they used? - CORRECT ANSWER
Nofollow links exist because we don't want every single webpage or link to be something a search
engine crawls and ranks. Therefore, nofollow link attributes tell search engine bots not to follow a
certain link. The link is still clickable for a user, but not followed by a bot. On the other hand, all other
links could be considered dofollow links, even though they don't have to have special attributes to tell
the search engines bots to follow them—the bots will by default.
What makes a website search engine friendly? - CORRECT ANSWER Several factors make a website
search engine friendly, including keywords, quality content, titles, metadata, etc. A website needs these
factors to be ranked by a search engine and therefore found by a user
How do you measure SEO success? - CORRECT ANSWER Increasing traffic to a website or particular
landing page, increasing conversions such as newsletter signups or sales, growing the number of
inbound links, driving traffic for a particular keyword phrase, or increasing referral traffic. It's critical that
an SEO professional measures result to know if the tactics and strategy need to change to succeed.
How did you learn SEO? - CORRECT ANSWER I've taken courses from university and at trade schools like
General Assembly, I've attended workshops, I've studied all over the web and I've worked on it for
companies in the past
Which SEO tools do you regularly use? - CORRECT ANSWER Moz, Ahrefs, Google Analytics
How do you approach keyword research? - CORRECT ANSWER Analyzing competitor keyword strategy -
finding out most popular pages URL's competitors are getting traffic for (SEM RUSH)
Take most popular pages and analyze with Ahrefs to determine how many links those pages have
Look for the most popular pages with least amount of links (because these sites have the best results
with least amount of competition because there's no having to build a lot of backlinks)
Use Google Search console to analyze positioning and statistics
Use Google Trends - breakdown what keywords are climbing in popularity - go after the ones growing
but not at the top
What is link building and why does it matter - CORRECT ANSWER Google exists to serve the searcher.
That means Google is constantly trying to determine which results are most relevant to any given
searcher and any given time. In addition to relevance, Google considers credibility too. So the search
engine looks to see if other websites have linked to yours. If so, that means your content is worth linking
to and is, therefore, more credible when compared to a website not linked to externally. In a nutshell,
link building is what SEO professionals do to try and get links to their websites in order to improve
search results.
, What are backlinks? - CORRECT ANSWER A backlink is what we call the links into a website from an
external source, as mentioned in link building.
What is page speed and why does it matter? - CORRECT ANSWER : Page speed refers to how fast your
site loads for a user, something Google takes into account while ranking websites since a faster loading
page directly translate to better user experience. If the interviewer asks what you would do to increase
page speed, describe how you've achieved this in the past with examples such as reducing image sizes,
enabling compression, reducing redirects, removing render-blocking JavaScript, leveraging browser
caching, improve server response time, using a content distribution network to compress files,
optimizing the code etc.
What method do you use to redirect a page? - CORRECT ANSWER In general, a 301 redirect is the best
way to redirect a page so you don't lose any SEO value that has been accumulated.
How can you do SEO for a video? - CORRECT ANSWER ideos are growing increasingly popular on the
web, which can improve SEO if the videos produced get attention and therefore shares and backlinks.
But to get the video seen can require SEO to get it found, and Google can't watch a video. It needs the
same types of information required for text-based pages to rank a video. Including the transcript as a
text is an easy way to do SEO for a video because search engines can crawl the text. In addition, the
same attention should be paid to keywords, page titles, and descriptions.
Which meta tags matter? - CORRECT ANSWER Meta tags have changed since SEO became a common
practice, but two remain critical: the page title and the meta description. The page title (sometimes
called SEO title) plays an important role in ranking but it is also important because it is the title that
shows on the Search Results Page (SERP). It must use a keyword to rank well with Google but it must
also be compelling so a user will want to click on it. The meta description does not affect ranking, but it
also plays a role on the SERP because it also must make the user want to click on the search result.
What is the difference between a dofollow and nofollow and how are they used? - CORRECT ANSWER
Nofollow links exist because we don't want every single webpage or link to be something a search
engine crawls and ranks. Therefore, nofollow link attributes tell search engine bots not to follow a
certain link. The link is still clickable for a user, but not followed by a bot. On the other hand, all other
links could be considered dofollow links, even though they don't have to have special attributes to tell
the search engines bots to follow them—the bots will by default.
