Chapter 6: SEO (MKT 336) Review
Practice Study Test.
What is SEO? - CORRECT ANSWER Search Engine Optimization - the process of maximizing the number
of visitors to a particular website by ensuring that the site appears high on the list of results returned by
a search engine.
Google, Bing, Yahoo, etc. deliver search results ______ - CORRECT ANSWER ranked according to many
factors
SEO is the practice of _______. - CORRECT ANSWER tweaking these factors to achieve a high rank of
most searches
How Does Search Work? - CORRECT ANSWER - Search engines use spiders (robots or scripts), which
crawl along the web following links from page to page
Spiders feed the information back to _______ - CORRECT ANSWER a database housed at the search
company
Everything that is not hidden from view will be _______ - CORRECT ANSWER Indexed (catalogued or
categorized)
When a search is performed, an _______ produces a list of indexed sites that fit the search query. -
CORRECT ANSWER algorithm
What Do Search Engines Look For? - CORRECT ANSWER Old Days: Meta keywords, Meta descriptions,
and words placed in headings used as criteria
Today: Google uses more than 200 different factors in its algorithm to determine relevance and ranking
, Each search company uses their proprietary algorithm - none will tell you what factors they use (this will
undermine the legitimacy of the search engine)
To make sure they list the best results first, search engines look for the signals of: - CORRECT ANSWER -
Popularity
- Authority
- Relevance
- Trust
- Importance
- Credibility
______ are used "votes" - CORRECT ANSWER Links
The goal of SEO is to "_______" a bit - CORRECT ANSWER Work the System (give the search engines
what they want)
Building Credibility - Make Your Site Seem Trustworthy and Legitimate - CORRECT ANSWER - Does it
look professional and beautiful?
- Easy to locate contact information
- Informative "About Us" page
- Genuine testimonials
- Logos of associations and awards
- Links to 3rd-party endorsements
- Fresh, up-to-date content
Practice Study Test.
What is SEO? - CORRECT ANSWER Search Engine Optimization - the process of maximizing the number
of visitors to a particular website by ensuring that the site appears high on the list of results returned by
a search engine.
Google, Bing, Yahoo, etc. deliver search results ______ - CORRECT ANSWER ranked according to many
factors
SEO is the practice of _______. - CORRECT ANSWER tweaking these factors to achieve a high rank of
most searches
How Does Search Work? - CORRECT ANSWER - Search engines use spiders (robots or scripts), which
crawl along the web following links from page to page
Spiders feed the information back to _______ - CORRECT ANSWER a database housed at the search
company
Everything that is not hidden from view will be _______ - CORRECT ANSWER Indexed (catalogued or
categorized)
When a search is performed, an _______ produces a list of indexed sites that fit the search query. -
CORRECT ANSWER algorithm
What Do Search Engines Look For? - CORRECT ANSWER Old Days: Meta keywords, Meta descriptions,
and words placed in headings used as criteria
Today: Google uses more than 200 different factors in its algorithm to determine relevance and ranking
, Each search company uses their proprietary algorithm - none will tell you what factors they use (this will
undermine the legitimacy of the search engine)
To make sure they list the best results first, search engines look for the signals of: - CORRECT ANSWER -
Popularity
- Authority
- Relevance
- Trust
- Importance
- Credibility
______ are used "votes" - CORRECT ANSWER Links
The goal of SEO is to "_______" a bit - CORRECT ANSWER Work the System (give the search engines
what they want)
Building Credibility - Make Your Site Seem Trustworthy and Legitimate - CORRECT ANSWER - Does it
look professional and beautiful?
- Easy to locate contact information
- Informative "About Us" page
- Genuine testimonials
- Logos of associations and awards
- Links to 3rd-party endorsements
- Fresh, up-to-date content
