MAR Final Exam Study Test.
A search engine's set of rules for computing ranking is called _____. - CORRECT ANSWER algorithm
Advertising on search engines where the advertiser pays only for each click on their advertisement is
termed _____. - CORRECT ANSWER PPC
The ordered listing of results for the user's query in a search engine referred to as _____. - CORRECT
ANSWER SERP
A keyword research tool can return all of the following suggestions based on past research data EXCEPT:
- CORRECT ANSWER Average value per prospect that may be attracted by the keyword
The search engines are presenting information in the language and geographic context of the user. This
is referred to as _____. - CORRECT ANSWER localization
What is anchor text? - CORRECT ANSWER Text appearing in the link of a Web site
Which of the following statements is NOT true about search engine optimization (SEO)? - CORRECT
ANSWER SEO involves optimizing algorithms of search engines so as to display the most recently
updated Web sites.
William is trying to load a Web page and instead of image, a text box appears in its place which
describes the image. This text box is known as a(n)_____. - CORRECT ANSWER alt tag
If robots.txt file of a Web site contains the words _____ then it means that the instruction is for all bots.
- CORRECT ANSWER User-agent: *
John visits a Web site for the first time but he can easily interact with the Web site and accomplish his
goals because he doesn't have to figure out what to do; he is just able to do it. This indicates that the
site would rank high on _____ - CORRECT ANSWER usability
A search engine's set of rules for computing ranking is called _____. - CORRECT ANSWER algorithm
Advertising on search engines where the advertiser pays only for each click on their advertisement is
termed _____. - CORRECT ANSWER PPC
The ordered listing of results for the user's query in a search engine referred to as _____. - CORRECT
ANSWER SERP
A keyword research tool can return all of the following suggestions based on past research data EXCEPT:
- CORRECT ANSWER Average value per prospect that may be attracted by the keyword
The search engines are presenting information in the language and geographic context of the user. This
is referred to as _____. - CORRECT ANSWER localization
What is anchor text? - CORRECT ANSWER Text appearing in the link of a Web site
Which of the following statements is NOT true about search engine optimization (SEO)? - CORRECT
ANSWER SEO involves optimizing algorithms of search engines so as to display the most recently
updated Web sites.
William is trying to load a Web page and instead of image, a text box appears in its place which
describes the image. This text box is known as a(n)_____. - CORRECT ANSWER alt tag
If robots.txt file of a Web site contains the words _____ then it means that the instruction is for all bots.
- CORRECT ANSWER User-agent: *
John visits a Web site for the first time but he can easily interact with the Web site and accomplish his
goals because he doesn't have to figure out what to do; he is just able to do it. This indicates that the
site would rank high on _____ - CORRECT ANSWER usability
