SEO 2 COMPLETE STUDY GUIDE TEST.
On-page optimization - CORRECT ANSWER The practice of optimizing elements of a page or a group of
pages throughout a site to improve the SEO of the site as a whole
- focused on various elements within a page or the code of a page
- i.e., content on the page, keyword choice for the page, optimizing the page's meta data
Technical (on-site) optimization - CORRECT ANSWER The more technical aspects of improving the
website as a whole
- goes beyond keywords and content
- how well the site is seen and understood by search engines
- improve code used within site, structure of site, etc.
Off-site (off-page) optimization - CORRECT ANSWER What actions you can take outside your website to
improve optimization
- very similar to public relations; developing good relationships with other webmasters
- historically meant acquiring links from other websites pointing to your website (now also encompasses
things like social media)
Meta data - CORRECT ANSWER Data that describes other data; made up of individual meta tags
Meta tags - CORRECT ANSWER Small snippets of text that help search engines identify important info
about the page; this info is contained within the source code of a page (not viewable unless you view
the code that makes up the page)
Head element - CORRECT ANSWER A container for meta data; located at the top of a page
Title tag - CORRECT ANSWER Describes the title or name the webmaster gave to a specific page
, Website address - CORRECT ANSWER The URL of a page; not actually part of the meta data that you can
define; search engines will pull the URL from the page its analyzing
Meta description - CORRECT ANSWER The block of text describing the content you will find on the page;
bolded words (keywords) match words from search query
- doesn't help with site rank but can be used to direct website traffic
- cannot be seen on the page or within the browser; only displays publicly in search results
<metaname="description"content=
- if meta description is different in search than in source code (or mozbar), google deemed original meta
description as not optimized (i.e., too long), so they created their own
- keep under 160 characters
- use call to action
Optimizing title tag - CORRECT ANSWER Keywords for info - describing page at front of tag | brand
name at end of tag
- make sure title tag is np longer than 60 characters (55 is best)
- search engines will read title tags longer than 60 characters, but additional characters will be cut off in
search results and lead to poor UX
- don't focus on more than 1-2 keywords
On-page optimization - CORRECT ANSWER The practice of optimizing elements of a page or a group of
pages throughout a site to improve the SEO of the site as a whole
- focused on various elements within a page or the code of a page
- i.e., content on the page, keyword choice for the page, optimizing the page's meta data
Technical (on-site) optimization - CORRECT ANSWER The more technical aspects of improving the
website as a whole
- goes beyond keywords and content
- how well the site is seen and understood by search engines
- improve code used within site, structure of site, etc.
Off-site (off-page) optimization - CORRECT ANSWER What actions you can take outside your website to
improve optimization
- very similar to public relations; developing good relationships with other webmasters
- historically meant acquiring links from other websites pointing to your website (now also encompasses
things like social media)
Meta data - CORRECT ANSWER Data that describes other data; made up of individual meta tags
Meta tags - CORRECT ANSWER Small snippets of text that help search engines identify important info
about the page; this info is contained within the source code of a page (not viewable unless you view
the code that makes up the page)
Head element - CORRECT ANSWER A container for meta data; located at the top of a page
Title tag - CORRECT ANSWER Describes the title or name the webmaster gave to a specific page
, Website address - CORRECT ANSWER The URL of a page; not actually part of the meta data that you can
define; search engines will pull the URL from the page its analyzing
Meta description - CORRECT ANSWER The block of text describing the content you will find on the page;
bolded words (keywords) match words from search query
- doesn't help with site rank but can be used to direct website traffic
- cannot be seen on the page or within the browser; only displays publicly in search results
<metaname="description"content=
- if meta description is different in search than in source code (or mozbar), google deemed original meta
description as not optimized (i.e., too long), so they created their own
- keep under 160 characters
- use call to action
Optimizing title tag - CORRECT ANSWER Keywords for info - describing page at front of tag | brand
name at end of tag
- make sure title tag is np longer than 60 characters (55 is best)
- search engines will read title tags longer than 60 characters, but additional characters will be cut off in
search results and lead to poor UX
- don't focus on more than 1-2 keywords
