Advanced Search Engine Optimization (SEO) Course Study Guide.

Advanced Search Engine Optimization (SEO) Course Study Guide. Why is Search Engine Optimization (SEO) so important to a business? - CORRECT ANSWER All of the above: Search Engines are the first places people go to find information SEO is cost-effective SEO has a great long-term ROI Consumer interaction with a business through a website, app, social media, search, or online ad is called: - CORRECT ANSWER Digital Touchpoint What does SERP stand for? - CORRECT ANSWER Search Engine Results Page Which of these are the primary elements of a SERP ''snippet''? - CORRECT ANSWER Page title, URL, meta-description What is a website ''Conversion''? - CORRECT ANSWER All the above: Sale Lead Subscriber Registration What does ROI stand for? - CORRECT ANSWER Return on Investment What additional items can show up in the search results? - CORRECT ANSWER All of the above: Images Videos Ratings Products Will everyone, everywhere see the same search engine results? - CORRECT ANSWER No, search results differ based on an individual's interest and location. What is the source of information used in the search engine "snippet"? - CORRECT ANSWER The content in the source page Which of the statements is false about search engine results evaluation? - CORRECT ANSWER The keywords searched appear in the results with no variations. What program do search engines use to browse the World Wide Web to find content and create data? - CORRECT ANSWER All of the above: spider Bot Crawler Software program that follows links and downloads pages and documents What is a Search Engine Algorithm? - CORRECT ANSWER A complex mathematical approach used by search engines to assess hundreds of millions of documents for relevancy and importance Which of the following can be obtained through Keyword research? - CORRECT ANSWER All of the above: Word associations Searcher intent Searcher motivation Questions True or False: The search terms used keep changing throughout the buying cycle based on the information that the searcher receives. - CORRECT ANSWER True A keyword research tool help you gather: - CORRECT ANSWER An estimated count of searches extrapolated from multiple sources What does KEI stand for? - CORRECT ANSWER Keyword Effectiveness Index Keyword Research Tools can be used to: - CORRECT ANSWER All of the above: Create lists of keywords Create multiple projects for additional lists Refine lists with additional keywords Save lists How often should you perform Keyword Research? - CORRECT ANSWER Constantly Which of the following statements is FALSE about "Short-Tail" terms? - CORRECT ANSWER Short-Trail terms can be used to get rankings easily Which of the following statements is FALSE about "Long-Tail" terms? - CORRECT ANSWER Long-Tail terms cannot be used to gain rankings easily Why is it important to research keyword trends? - CORRECT ANSWER All of the above: They show the popularity of a keyword over a long-term period They show that a keyword count is not “static” and unchanging They provide guidance to marketing plans by showing seasonality of keywords They show that keywords can be popular at different times