SPEA-H432 Midterm questions
and answers
marketing - answer process of planning and executing the conception, pricing, promotion, and
distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational
objectives
the 4 P's - answer product
price
place
promotion
product - answer goods, services, or ideas offered by a firm
price - answer what customers are willing to pay for a service
place - answer the manner in which goods or services are distributed by a firm for use by consumers
promotion - answer any way of informing the marketplace that the organization has developed a
response to meet its needs and that the exchange should be consummated
target market - answer group the organization wants to attract
evolving healthcare structure - answer employed physicians
health savings accounts
Copyright © 2021 Pearson Education, Inc.
, 2 Chapter 14: Voting and Apportionment
ACA
population health
strategic planning - answer process that describes the direction an org will pursue its chosen envt and
guides the allocation of resources and efforts
three questions of strategic planning - answer where we're going
how we're going to get there
what resources we'll need
mission - answer fundamental purpose for existing; why are we here?
key components of the mission - answer basic product/ service, primary market and technology used;
org goals, org philosophy; org self-concept; public image
SWOT - answer strength
weakness
opportunities
threats
differential advantage - answer what you do better than your competition; incremental benefits of a
product relative to competing services that are important to the buyer and perceived by the buyer
visible value - answer seen by the customer
invisible value - answer value producer builds into product or service
Copyright © 2021 Pearson Education, Inc.
and answers
marketing - answer process of planning and executing the conception, pricing, promotion, and
distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational
objectives
the 4 P's - answer product
price
place
promotion
product - answer goods, services, or ideas offered by a firm
price - answer what customers are willing to pay for a service
place - answer the manner in which goods or services are distributed by a firm for use by consumers
promotion - answer any way of informing the marketplace that the organization has developed a
response to meet its needs and that the exchange should be consummated
target market - answer group the organization wants to attract
evolving healthcare structure - answer employed physicians
health savings accounts
Copyright © 2021 Pearson Education, Inc.
, 2 Chapter 14: Voting and Apportionment
ACA
population health
strategic planning - answer process that describes the direction an org will pursue its chosen envt and
guides the allocation of resources and efforts
three questions of strategic planning - answer where we're going
how we're going to get there
what resources we'll need
mission - answer fundamental purpose for existing; why are we here?
key components of the mission - answer basic product/ service, primary market and technology used;
org goals, org philosophy; org self-concept; public image
SWOT - answer strength
weakness
opportunities
threats
differential advantage - answer what you do better than your competition; incremental benefits of a
product relative to competing services that are important to the buyer and perceived by the buyer
visible value - answer seen by the customer
invisible value - answer value producer builds into product or service
Copyright © 2021 Pearson Education, Inc.
