● Week 11:
-How does streaming make money & how does that impact musicians?
❖ Sponsored playlists, subscriptions, and advertisements.
❖ Artists are altering their music based on algorithms to maximize profits, raising
questions about the future of music.
➔ However, streaming services can help new artists exposure. Benefiting
labels & artists by increasing marketing and investing in new artists.
(Spotify and Apple Music pay based on the total share of streams)
-Hidden Cost:
❖ Child labor, mass production of smartphones, and computer components.
Streaming Services require huge energy power for its servers. As well as fiber-
optic cables and routes.
❖ Kyle Devine's book, “Decomposed: The Political Ecology of Music”, suggests that
streaming & downloading music generates around one hundred and ninety-four
million kg of greenhouse emissions.
● Advertising and public relations:
-Some of the common emotions used in advertising are happiness sadness, surprise,
fear, anger, and disgust. Each emotion has a different effect on the audience and
influences consumers' attitudes, behavior & decisions. They use emotions to create
associations, evoke empathy, or motivate action.
-Public Relations, involves building and maintaining relationships with the public, and
media, promoting the organization’s reputation.
+Media Relations (journalists/media outlets)
+Content Creation (post)
+Influencer Marketing (promotion)
+Event Planning (charity, promotions)
+Crisis Management (strategies to protect reputation)
+Community Relations (building relations with the community to promote)
-The Federal Trade Commission (FTC) regulates marketing and advertising in the US
➔ Federal, State, and local levels.
● Conspiracy Theory:
Actions that are hidden from the public scrutiny.
1. Nothing happens by accident. There are no coincidences, no cock-ups.
2. Nothing is as it seems. Need to look beneath the surface to detect the actions
and the intentions.
3. Everything is connected.
● 5 Key Concepts:
-All media messages are constructed.
➔ Take apart media developments to show how they are made.
-Media messages shape our perception of reality.
➔ Give us a sense of reality. Attitudes, interpretations, and conclusions.
-Different Audiences, and perceptions of the same media.
➔ Provide materials to build our “reality”, but we arrange meanings according to
individual factors.
-How does streaming make money & how does that impact musicians?
❖ Sponsored playlists, subscriptions, and advertisements.
❖ Artists are altering their music based on algorithms to maximize profits, raising
questions about the future of music.
➔ However, streaming services can help new artists exposure. Benefiting
labels & artists by increasing marketing and investing in new artists.
(Spotify and Apple Music pay based on the total share of streams)
-Hidden Cost:
❖ Child labor, mass production of smartphones, and computer components.
Streaming Services require huge energy power for its servers. As well as fiber-
optic cables and routes.
❖ Kyle Devine's book, “Decomposed: The Political Ecology of Music”, suggests that
streaming & downloading music generates around one hundred and ninety-four
million kg of greenhouse emissions.
● Advertising and public relations:
-Some of the common emotions used in advertising are happiness sadness, surprise,
fear, anger, and disgust. Each emotion has a different effect on the audience and
influences consumers' attitudes, behavior & decisions. They use emotions to create
associations, evoke empathy, or motivate action.
-Public Relations, involves building and maintaining relationships with the public, and
media, promoting the organization’s reputation.
+Media Relations (journalists/media outlets)
+Content Creation (post)
+Influencer Marketing (promotion)
+Event Planning (charity, promotions)
+Crisis Management (strategies to protect reputation)
+Community Relations (building relations with the community to promote)
-The Federal Trade Commission (FTC) regulates marketing and advertising in the US
➔ Federal, State, and local levels.
● Conspiracy Theory:
Actions that are hidden from the public scrutiny.
1. Nothing happens by accident. There are no coincidences, no cock-ups.
2. Nothing is as it seems. Need to look beneath the surface to detect the actions
and the intentions.
3. Everything is connected.
● 5 Key Concepts:
-All media messages are constructed.
➔ Take apart media developments to show how they are made.
-Media messages shape our perception of reality.
➔ Give us a sense of reality. Attitudes, interpretations, and conclusions.
-Different Audiences, and perceptions of the same media.
➔ Provide materials to build our “reality”, but we arrange meanings according to
individual factors.
