● 5 Key Concepts:
-All media messages are constructed.
➔ Take apart media developments to show how they are made.
-Media messages shape our perception of reality.
➔ Give us a sense of reality. Attitudes, interpretations, and conclusions.
-Different Audiences, and perceptions of the same media.
➔ Provide materials to build our “reality”, but we arrange meanings according to
individual factors.
-Media messages have commercial implications.
➔ Encourage awareness of how commercials influence content, technique, and
distribution.
-Media messages embed points of view.
➔ Pass ideology messages about values and lifestyles.
● Attention Economy:
Businesses, political campaigns, nonprofits & more organizations spend much money or
time to keep our attention.
-Adapt behavior to ignore ads or notifications.
-Can/cannot control the amount of time on devices.
● Types of Exposure and exposure states (Potter):
-Automatic, received without awareness.
-Attentive, received with awareness.
-Transported, received with awareness, and the person is absorbed by it. (full into it)
-Self-reflexive, the person is aware of and processes/analyzes the message.
❖ Physical, message, and person occupy the same space.
❖ Perceptual, see/hear (processing/understanding).
❖ Psychological, person’s mind (impact minds).
● Impacts of Media Concentration:
-New forms of communication via the internet allow diversity.
-After WWI, newspapers faced closures-people were moving towards TV.
-The government implemented anti-trust laws in newspapers
● Media for Profit $:
-Direct payments; books, CDs, movies, internet or TV.
-Indirect (advertisers); radio, daily newspaper, websites, etc.
-Subscription; pay for content.
-Pay-per-view; rent movies like Amazon Prime.
-Freemium; free but pay for additional content (Dropbox).
● Types of M.L:
-Monopoly, a single “firm” dominates production and distribution.
-Oligopoly, organizational structure. Few companies control most of an industry’s
production and distribution.
-Limited Competition, media market with many producers and sellers but only a few
differentiable products.
● Targeted Ads:
Political advertising on social media.
-All media messages are constructed.
➔ Take apart media developments to show how they are made.
-Media messages shape our perception of reality.
➔ Give us a sense of reality. Attitudes, interpretations, and conclusions.
-Different Audiences, and perceptions of the same media.
➔ Provide materials to build our “reality”, but we arrange meanings according to
individual factors.
-Media messages have commercial implications.
➔ Encourage awareness of how commercials influence content, technique, and
distribution.
-Media messages embed points of view.
➔ Pass ideology messages about values and lifestyles.
● Attention Economy:
Businesses, political campaigns, nonprofits & more organizations spend much money or
time to keep our attention.
-Adapt behavior to ignore ads or notifications.
-Can/cannot control the amount of time on devices.
● Types of Exposure and exposure states (Potter):
-Automatic, received without awareness.
-Attentive, received with awareness.
-Transported, received with awareness, and the person is absorbed by it. (full into it)
-Self-reflexive, the person is aware of and processes/analyzes the message.
❖ Physical, message, and person occupy the same space.
❖ Perceptual, see/hear (processing/understanding).
❖ Psychological, person’s mind (impact minds).
● Impacts of Media Concentration:
-New forms of communication via the internet allow diversity.
-After WWI, newspapers faced closures-people were moving towards TV.
-The government implemented anti-trust laws in newspapers
● Media for Profit $:
-Direct payments; books, CDs, movies, internet or TV.
-Indirect (advertisers); radio, daily newspaper, websites, etc.
-Subscription; pay for content.
-Pay-per-view; rent movies like Amazon Prime.
-Freemium; free but pay for additional content (Dropbox).
● Types of M.L:
-Monopoly, a single “firm” dominates production and distribution.
-Oligopoly, organizational structure. Few companies control most of an industry’s
production and distribution.
-Limited Competition, media market with many producers and sellers but only a few
differentiable products.
● Targeted Ads:
Political advertising on social media.
