Lecture #7a - Marketing Part 1

Preparation

Reading:
● https://marketinginsidergroup.com/strategy/what-is-marketing/
● https://elementthree.com/blog/marketing-mix-breaking-down-the
-4-ps-of-marketing/
● https://learn.g2.com/market-segmentation
● https://www.wordstream.com/blog/ws/2016/04/27/value-propositi
on-examples




THE WONDERFUL WORLD OF MARKETING

How would you define marketing and how has your perception of it changed?

Can you think of a marketing campaign that significantly influenced your purchasing
decision or brand perception? What made it effective?



Marketing

Marketing is the process of creating awareness and interest in your company’s product
or service



Marketing

Create a mutually beneficial relationship between a business and the customer



Marketing

● Messaging
● Pricing
● Design
● Advertising

, ● Distribution
● Support


WHAT IS MARKETED?

● Goods
● Services
● Experiences
● Events
● Persons
● Places
● Ideas
● Information




All-Time Marketing Flops

, 4 P’s of Marketing




Design is not just what it looks and feels like. Design is how it works
-Steve Jobs

Important aspects to design

● Is it usable?
● How does it look and feel?
● Does it solve a problem?
● Will it last?
● Is it worth the price?
● Does it connect with the target market?