Hospitality Revenue
Management chapter 8-11
with verified solutions
Travel Wholesaler - answer A large-volume travel
industry intermediary who sells to other, smaller-
volume travel intermediaries.
Global Distribution System (GDS) - answer A group
of companies that electronically connect travel-
related businesses such as airlines and hotels with
those individuals and companies seeking to buy
from them
Internet Distribution System (IDS) - answer The
group of online reservation systems and travel
portals that utilize the internet to connect travel-
related businesses such as hotels with those
individuals and companies seeking to buy from
them
Fade Rate - answer A lower room rate offered when
a potential rooms buyer exhibits initial price
resistance
CPOR - answer Short for "cost per occupied room."
The total incremental expense associated with the
, sale of one guest room. Examples include
Amenities CPOR, Housekeeping CPOR, and
complimentary breakfast CPOR
Shopper Service - answer The unannounced,
anonymous and professional evaluation of an
organization's employee behavior, productivity and
customer service skills. Also known as mystery
shopper services
Commoditization - answer The process by which a
product (or service) reaches a point in its
development where one brand has no features that
differentiate it from other brands, and consumers
buy based on price alone
Call Center - answer a physical location,
maintained by a brand, for its customers who
prefer to book their room reservations via
telephone
Loaded (rate) - answer The point at which a room
rate and its companion rate code have been
properly submitted for listing by one or more of a
hotel's chosen distribution channels
Management chapter 8-11
with verified solutions
Travel Wholesaler - answer A large-volume travel
industry intermediary who sells to other, smaller-
volume travel intermediaries.
Global Distribution System (GDS) - answer A group
of companies that electronically connect travel-
related businesses such as airlines and hotels with
those individuals and companies seeking to buy
from them
Internet Distribution System (IDS) - answer The
group of online reservation systems and travel
portals that utilize the internet to connect travel-
related businesses such as hotels with those
individuals and companies seeking to buy from
them
Fade Rate - answer A lower room rate offered when
a potential rooms buyer exhibits initial price
resistance
CPOR - answer Short for "cost per occupied room."
The total incremental expense associated with the
, sale of one guest room. Examples include
Amenities CPOR, Housekeeping CPOR, and
complimentary breakfast CPOR
Shopper Service - answer The unannounced,
anonymous and professional evaluation of an
organization's employee behavior, productivity and
customer service skills. Also known as mystery
shopper services
Commoditization - answer The process by which a
product (or service) reaches a point in its
development where one brand has no features that
differentiate it from other brands, and consumers
buy based on price alone
Call Center - answer a physical location,
maintained by a brand, for its customers who
prefer to book their room reservations via
telephone
Loaded (rate) - answer The point at which a room
rate and its companion rate code have been
properly submitted for listing by one or more of a
hotel's chosen distribution channels
