PRIN MRKT EXAM WITH COMPLETE SOLUTIONS
A store sells goods via Internet auctions. The owner must ship a $1,500 hexagonal
antique picture frame. He tells his employee, Nellie, to purchase packaging that will
ensure the oddly shaped frame arrives at its new home undamaged, but does not tell her
how or where she will find that packaging. As she is buying packaging supplies quite
often, what type of purchase decision process would she most likely use? - ANSWER
Limited decision making
Based on your readings, which stage of the consumer decision-making process does
the marketer typically have the least amount of control over? - ANSWER making a
purchase
Which of the following was NOT one of the situational influences on the consumer
decision-making process according to your readings? - ANSWER attitude
As mentioned in your reading what is one tool that is extremely helpful in marketing
low-involvement products? - ANSWER in-store promotion
Which of the following is the best example of a high involvement product purchase? -
ANSWER a new car
What is the way consumers are influenced by reference groups? - ANSWER Consumers
utilize the same criteria as their reference groups to make their own consumer
decisions
In the consumer decision-making process, searches for information fall into two main
categories? - ANSWER external and internal
Individuals who exert an unequal amount of influence on the decisions of others
because they are considered knowledgeable about particular products are called? -
ANSWER opinion leaders
A store sells goods via Internet auctions. The owner must ship a $1,500 hexagonal
antique picture frame. He tells his employee, Nellie, to purchase packaging that will
ensure the oddly shaped frame arrives at its new home undamaged, but does not tell her
how or where she will find that packaging. As she is buying packaging supplies quite
often, what type of purchase decision process would she most likely use? - ANSWER
Limited decision making
Based on your readings, which stage of the consumer decision-making process does
the marketer typically have the least amount of control over? - ANSWER making a
purchase
Which of the following was NOT one of the situational influences on the consumer
decision-making process according to your readings? - ANSWER attitude
As mentioned in your reading what is one tool that is extremely helpful in marketing
low-involvement products? - ANSWER in-store promotion
Which of the following is the best example of a high involvement product purchase? -
ANSWER a new car
What is the way consumers are influenced by reference groups? - ANSWER Consumers
utilize the same criteria as their reference groups to make their own consumer
decisions
In the consumer decision-making process, searches for information fall into two main
categories? - ANSWER external and internal
Individuals who exert an unequal amount of influence on the decisions of others
because they are considered knowledgeable about particular products are called? -
ANSWER opinion leaders
