BASE SPARK EXAM.
spark mindset - CORRECT ANSWER a social enterprise focused on providing
pathways to high paying careers in cybersecurity for minorities and persons from
disadvantaged backgrounds
goal - CORRECT ANSWER not only to increase the number of qualified talent for the
millions of open cybersecurity
product offerings - CORRECT ANSWER high school program, certification training,
virtual camps
social enterprise - CORRECT ANSWER uses business or management skills and
market forces to achieve a social goal. uses profit means to achieve nonprofit goals. a
transformative force of reforming and revolutionizing dysfunctional systems and
industries.
social enterprise - CORRECT ANSWER identifies resources where others see
problems. implements powerful ideas to improve peoples lives. more financially stable
than a non profit, more efficient than NGO or government agency, more focused on
social goals than businesses. addresses social needs not sufficiently met by profit
businesses or government agencies.
place - CORRECT ANSWER the where and how of distribution channel
distribution channel - CORRECT ANSWER consists of individuals and firms involved in
the process of making a product or service available for use of consumption by
customers or users
goal of distribution channel - CORRECT ANSWER to deliver the right goods and
services customers want, at the right time, in the right location and in the right form
thereby creating utility or value and an exchange
intermediary - CORRECT ANSWER firm or individual that provides the channel for a
companys product to reach the end user, any distribution step between the
manufacturer and the end
distribution channel considerations - CORRECT ANSWER fit with social mission. target
market - as defined be lawrence wagner with a focus on high school students preferable
charter schools and young adults. brand credibility - lending credibility to the spark
mindset brand. financial attractiveness - financial cost and benefits (investment or risk
versus potential opportunity)
, customer - CORRECT ANSWER user beneficiary or customer? in a social enterprise
business model the end user is not always the paying customer. for spark mindset
making a positive impact on the lives of its students is particularly people of color and
women is the end goal of all programming. students are users or beneficiaries of sparks
programs but not always the paying customer
segmentation - CORRECT ANSWER group customers based on similar needs, profile
each segment
targeting - CORRECT ANSWER assess attractiveness of each segment, select
segments to target
positioning - CORRECT ANSWER define value proposition for target segments,
develop an action plan
market segmentation - CORRECT ANSWER aggregating prospective buyers into
groups or segments that (1) have common needs and (2) will respond similarly to a
marketing action
target market selection - CORRECT ANSWER competition - competitors strengths and
resources, competitive intensity. segment characteristics - segment size, growth rate,
profitability. company fit - objectives, competencies, resources. may be better to have a
large share in a small segment than a small share in a large segment
target market criteria - CORRECT ANSWER compatibility with organizational goals,
resources available, market size or value, expected growth, competitive position, cost to
reach segment
contribution margin $ - CORRECT ANSWER price - variable cost per unit
contribution margin % - CORRECT ANSWER contribution margin $ / sales price.
(percentage of selling price the firm retains after variable costs)
profit - CORRECT ANSWER total revenue - total cost
revenue - CORRECT ANSWER price * quantity
total cost - CORRECT ANSWER fixed cost + (variable cost * quantity)
strong title slides - CORRECT ANSWER short, simple and efficient. titles or headings -
informative privides takeaways, clear interpret for audience, concise short and simple,
consistent one voice. language - use dynamic or action verbs, avoid term to be, avoid
passive voice
hook - CORRECT ANSWER audience centered. emphasize importance of your
presentation to lawrence the spark executive. not customers or general audience
spark mindset - CORRECT ANSWER a social enterprise focused on providing
pathways to high paying careers in cybersecurity for minorities and persons from
disadvantaged backgrounds
goal - CORRECT ANSWER not only to increase the number of qualified talent for the
millions of open cybersecurity
product offerings - CORRECT ANSWER high school program, certification training,
virtual camps
social enterprise - CORRECT ANSWER uses business or management skills and
market forces to achieve a social goal. uses profit means to achieve nonprofit goals. a
transformative force of reforming and revolutionizing dysfunctional systems and
industries.
social enterprise - CORRECT ANSWER identifies resources where others see
problems. implements powerful ideas to improve peoples lives. more financially stable
than a non profit, more efficient than NGO or government agency, more focused on
social goals than businesses. addresses social needs not sufficiently met by profit
businesses or government agencies.
place - CORRECT ANSWER the where and how of distribution channel
distribution channel - CORRECT ANSWER consists of individuals and firms involved in
the process of making a product or service available for use of consumption by
customers or users
goal of distribution channel - CORRECT ANSWER to deliver the right goods and
services customers want, at the right time, in the right location and in the right form
thereby creating utility or value and an exchange
intermediary - CORRECT ANSWER firm or individual that provides the channel for a
companys product to reach the end user, any distribution step between the
manufacturer and the end
distribution channel considerations - CORRECT ANSWER fit with social mission. target
market - as defined be lawrence wagner with a focus on high school students preferable
charter schools and young adults. brand credibility - lending credibility to the spark
mindset brand. financial attractiveness - financial cost and benefits (investment or risk
versus potential opportunity)
, customer - CORRECT ANSWER user beneficiary or customer? in a social enterprise
business model the end user is not always the paying customer. for spark mindset
making a positive impact on the lives of its students is particularly people of color and
women is the end goal of all programming. students are users or beneficiaries of sparks
programs but not always the paying customer
segmentation - CORRECT ANSWER group customers based on similar needs, profile
each segment
targeting - CORRECT ANSWER assess attractiveness of each segment, select
segments to target
positioning - CORRECT ANSWER define value proposition for target segments,
develop an action plan
market segmentation - CORRECT ANSWER aggregating prospective buyers into
groups or segments that (1) have common needs and (2) will respond similarly to a
marketing action
target market selection - CORRECT ANSWER competition - competitors strengths and
resources, competitive intensity. segment characteristics - segment size, growth rate,
profitability. company fit - objectives, competencies, resources. may be better to have a
large share in a small segment than a small share in a large segment
target market criteria - CORRECT ANSWER compatibility with organizational goals,
resources available, market size or value, expected growth, competitive position, cost to
reach segment
contribution margin $ - CORRECT ANSWER price - variable cost per unit
contribution margin % - CORRECT ANSWER contribution margin $ / sales price.
(percentage of selling price the firm retains after variable costs)
profit - CORRECT ANSWER total revenue - total cost
revenue - CORRECT ANSWER price * quantity
total cost - CORRECT ANSWER fixed cost + (variable cost * quantity)
strong title slides - CORRECT ANSWER short, simple and efficient. titles or headings -
informative privides takeaways, clear interpret for audience, concise short and simple,
consistent one voice. language - use dynamic or action verbs, avoid term to be, avoid
passive voice
hook - CORRECT ANSWER audience centered. emphasize importance of your
presentation to lawrence the spark executive. not customers or general audience
