Name: Score:
14 Multiple choice questions
Term 1 of 14
When developing a marketing calendar, a fitness professional realizes that the majority of their
clients are women over the age of 40. Which of the following would be an appropriate training
program to offer?
Field speed and agility
A weight-loss program
A vertical jump program
A mass building program for biceps and triceps
Term 2 of 14
If a fitness professional runs a campaign to get greater engagement among high school-aged
athletes, which social media platform should they focus on most?
Twitter
Instagram
Pinterest
Facebook
Term 3 of 14
What is another commonly used term for customer avatar?
Pain points and highlights
Timeline
Client's training goals
Customer profile
, Term 4 of 14
How much growth is the fitness and personal trainer industry expected to experience from 2019
to 2029?
14%
10%
11%
13%
Term 5 of 14
If an ROI formula returns a negative number, what does this mean?
The marketing effort broke even with no profit or loss
The marketing effort generated a significant profit
The total costs associated with the marketing effort were greater than the returns
The investment has put the investor into debt
Term 6 of 14
Which of the following posts on Instagram would fall under the Building Authority category of
the four quadrants of digital marketing?
Announcing a giveaway for fitness gear
Posting a personal photo from a recent vacation
Sharing a meme about fitness trends
Posting an exercise video with a detailed explanation
14 Multiple choice questions
Term 1 of 14
When developing a marketing calendar, a fitness professional realizes that the majority of their
clients are women over the age of 40. Which of the following would be an appropriate training
program to offer?
Field speed and agility
A weight-loss program
A vertical jump program
A mass building program for biceps and triceps
Term 2 of 14
If a fitness professional runs a campaign to get greater engagement among high school-aged
athletes, which social media platform should they focus on most?
Term 3 of 14
What is another commonly used term for customer avatar?
Pain points and highlights
Timeline
Client's training goals
Customer profile
, Term 4 of 14
How much growth is the fitness and personal trainer industry expected to experience from 2019
to 2029?
14%
10%
11%
13%
Term 5 of 14
If an ROI formula returns a negative number, what does this mean?
The marketing effort broke even with no profit or loss
The marketing effort generated a significant profit
The total costs associated with the marketing effort were greater than the returns
The investment has put the investor into debt
Term 6 of 14
Which of the following posts on Instagram would fall under the Building Authority category of
the four quadrants of digital marketing?
Announcing a giveaway for fitness gear
Posting a personal photo from a recent vacation
Sharing a meme about fitness trends
Posting an exercise video with a detailed explanation
