Corporate communication Exam Questions with Complete Solutions Rated A+ (Already Passed)

Corporate communication Exam Questions with Complete Solutions Rated A+ (Already Passed) What is Communication? - Answers Internal and external communication with the overall purpose of establishing and maintaining a good reputation What is corporate communication? - Answers Mission,Vision, Corporate objectives, Strategies, Corporate identity, Corporate image ,Corporate reputation Definition of a Stakeholder - Answers Any group or individual who can affect or is affected by the achievement of the organization's objectives. Definition of a market - Answers A defined group for whom a product is or may be in demand Definition of Communication - Answers The tactics and media that are used to communicate with internal and external groups. Definition of Integration - Answers Making sure the corporate identity is effectively communicated to internal and external groups. House-style management - Answers Fonts,Colors, Logos, taglines, slogans, Letters, memos, Emails, presentations, Business cards, Websites definition of marketing - Answers Identifying, anticipating and satisfying customers requierements. What is Public relations ? - Answers Protects the reputation of a brand What are marketing public relations? - Answers Use of traditional public relation tools within marketing programs. What is corporate public relations? - Answers Public relations activities towards corporate stakeholders. What is the definition of a vertical structure? - Answers Chain of command in a top down hierarchy with assigned communication roles and responsibilities. What is the definition of a horizontal structure? - Answers Incorporation of communications tasks at the departmental level across the organization. What are ethics? - Answers Moral principles What are the different Stakeholders? - Answers Costumers, Organisation, Suppliers, Investors, Communities, Media, Governments, trade, politics. What is Informational strategy? - Answers One way symmetrical model of communication What is Pursuasive strategy? - Answers Two way asymmetrical model of communication What is Dialogue strategy? - Answers Two-way symmetrical model of communication What is image? - Answers The way the company is perceived What is identity? - Answers Profile and values communicated by a company What is Reputation? - Answers The general evaluation of a company (organization) What are external impacts? - Answers Recognition, location, awareness, confidence What is internal impact? - Answers motivation, morale, common identity What is organizational identity? - Answers Shared meaning of an organization by belonging to it What is word play? - Answers Changing words from ne part of speech to another e.g. google/googling What are figurative languages? - Answers Methaphorical use of words or phrases e.g. Have it your way, connecting people What are iconic words? - Answers pairing associated with a particular image or scenario e.g. the use of real in coca cola - it's a real thing. What is the Ebaloration likelihood model? - Answers Interested recipients will elaborate on the message in detail, Less interested receiptients will not process the message deeply What are the stages of evaluation? - Answers Preperation/implementation/impact What role does the PR play in an organization? - Answers Type perception capabilities What are the staff functions in an organization? - Answers Advisory, Complusory - advisory, Concurring authority What is Amplifying? - Answers When good and bad news is reported What is Agenda-setting? - Answers Tell readers what to think about it What is framing? - Answers How an organization would like to have its story told What is downward communication? - Answers Information flows from the top of the organizational management hierarchy What is upward communication? - Answers Information from employees flows upwards towards managers within the organization. What is silence? - Answers powerful forces often prevent employees participation and fore them to withhold information about problems or issues. What are the types of networks? - Answers Production networks, Maintenance networks, community of practice. What is a Colllaborative project? - Answers Wikipedia What is the life cycle of an issue? - Answers Enforcement Emergence Codification Debate What are the types of crisis? - Answers Faux Pas, Terrorism, Accidents and transgression. What are the levels of commitment? - Answers Partnership Volunteering Philanthrophy What is IR? - Answers Investor relations What are the 4 P's? - Answers Product, Place, Price, Promotion What is accommodative strategy? - Answers Organizational claim accepting responsibility for a crisis and prevent from happening again What is accountability? - Answers An evaluation of the contribution of functions or activities against their cost. What is an advertisement? - Answers A paid for dedicated space or time in which only the advertiser is represented What is advertising? - Answers The process of gaining the public's attention through paid media announcements. What is AVE? - Answers Advertising value equivalent What is an advertorial? - Answers An editorial feature paid for or sponsored by an advertiser. What is advocacy? - Answers An attempt to try to change stakeholder expectations and public opinions on an issue through issue campaign and lobbying. What is agenda setting? - Answers Media reporting on organizations that primes awareness of an organization and certain content about that organization. What is the BCG Matrix? - Answers Boston Consulting group, based on market share and market growth. What is brand awareness? - Answers The condition wherein an individual, usually a customer is aware of the brand What is brand image? - Answers The perception of a brand in the eyes of an individual. usually a customer.