Public Relations Campaigns Questions Answered Correctly!! (Already Passed)

Public Relations Campaigns Questions Answered Correctly!! (Already Passed)

Public Relations - Answers strategic communication process which builds mutually beneficial
relationships between organizations and the public

Campaign - Answers set of activities or operations designed to help an organization to achieve a goal
overtime within a specific time frame

Public Relations Audit - Answers examination which analyzes the reputation, overall performance, main
competitors and any other aspects of an organization

Survey - Answers research method which involves asking standard questions of a sample population and
analyzing their responses

Focus Group - Answers group interview monitored by a researcher who guides a conversation about a
particular issue

Goal - Answers statement of expected outcomes an organization would like to achieve

Objective - Answers specific, measurable indicator of whether a goal has been realized

Strategy - Answers vehicle used to achieve objectives

Tactic - Answers specific activity conducted to implement the strategies of a program

Press Release - Answers formal announcement, usually in written format, sent to media reporters in
hopes of gaining positive news attention

News Conference - Answers media event in which journalists are invited to hear an announcement and
follow-up questions

Social Media - Answers Internet media which allow users to share information, participate in dialogues
and create content online

Media Impression - Answers number of potential audience members reached with a message