Public Relations Unit 2 Test Questions with Verified Answers Graded A+ (100% Pass)

Public Relations Unit 2 Test Questions with Verified Answers Graded A+ (100% Pass) Advertising - Answers A public promotion of some product or service. Appeal - Answers Earnest or urgent request. Audience - Answers The persons reached by a book, radio or television broadcast, etc.; public. Awareness - Answers The state or condition of being aware; having knowledge; consciousness. Campaign - Answers A systematic course of aggressive activities for some specific purpose: a sales campaign. Cause (n.) - Answers A principle that is strongly supported by a group of people. Charitable - Answers Pertaining to or concerned with charity. Charity - Answers Generous actions or donations to aid the poor, ill, or helpless. Communication - Answers Sharing information with others by speaking, writing, moving your body or using other signals. Community - Answers A social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage. Consumer - Answers A person who purchases goods and services for personal use. Corporate Image - Answers The impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public. Donation - Answers An act or instance of presenting something as a gift, grant, or contribution. Donor - Answers A person who gives or donates to an organization. Event - Answers An activity happening at a particular time and place planned to attract attention of the media. Exclusive - Answers A story, interview, etc., given to one newspaper/magazine/TV station and not others. Exposure - Answers The fact of an event or information being often discussed in newspapers and on the television, etc. Fundraising - Answers Typically refers to efforts gather money for non-profit organizations,it is sometimes used to refer to the identification and solicitation on investors or other sources of capital for-profit enterprises. Image - Answers The way in which a business, organization or product is seen and understood by people in general. Lobby (n.) - Answers A group of people who try to persuade the government or a policy-making group to do something. Lobbying - Answers To solicit or try to influence the votes of members of a legislative body. Lobbyist - Answers Someone who attempts to influence government policy, corporate policy or public opinion in favour of an organization, cause or group. Market (n.) - Answers The people who might want to buy something; or a part of the world where something is sold. Market (v.) - Answers Communicate information to existing and potential customers for a particular item, idea, products, service, etc Media - Answers The means of communication, as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely. Organization - Answers A group of persons organized for some end or work; association: a nonprofit organization. Practitioner - Answers A person who practices a profession. Press Conference - Answers A prearranged interview with news reporters, held to elicit publicity or, as granted by a dignitary, public official, research scientist, etc., to fulfill a request from the press. Promotion - Answers Activities to encourage public interest in something or someone. Public - Answers n.:people in general considered as a whole. adj.:not private;open to or concerning the people as a whole. Publication - Answers Something published, usually print media, e.g., book, magazine, newspaper, etc. Publicist - Answers A person employed to write about an organization's activities in order to publicize that organization. Publicity - Answers The activity of making certain that someone or something attracts a lot of interest or attention from many people, or the attention received as a result of this activity. Publicize - Answers To make widely known; to advertise. Publish - Answers To make publicly known; to write books, newspapers, text or software programs, etc. that are published.