D373 SECTION 1: LESSON 1
X
MARKETING CONCEPTS UPDATED
ACTUAL EXAM QUESTIONS AND
CORRECT ANSWERS
What is marketing management? - Correct answer.Marketing management is planning, executing, and
managing a variety of functions to deliver value to the customer and the organization.
Channel - Correct answer.where a company sells it products (for example, through a website, retail
store, or sales representative)
Market Segments - Correct answer.group of customers by specific characteristics or criteria
Market Segmentation Variables (categories) - Correct answer.1. demographics
2. psychographics
3. geographic
4. behavioristic
What is Marketing? - Correct answer.It involves a variety of functions, and a marketer's role can include
managing aspects of brand, customers, product promotion, communications, and technology. Marketing
creates value for brands, and brands ultimately create a value exchange with their customers.
What are the five roles in the marketing career trajectory? - Correct answer.Marketing Coordinator:
Entry level, help managers with marketing tasks
Marketing Manager: 3-4 years experience, manage projects and products versus people
Marketing Director: 7-10 years experience, have direct reports, responsibility for people and products
marketed in their department
X
MARKETING CONCEPTS UPDATED
ACTUAL EXAM QUESTIONS AND
CORRECT ANSWERS
What is marketing management? - Correct answer.Marketing management is planning, executing, and
managing a variety of functions to deliver value to the customer and the organization.
Channel - Correct answer.where a company sells it products (for example, through a website, retail
store, or sales representative)
Market Segments - Correct answer.group of customers by specific characteristics or criteria
Market Segmentation Variables (categories) - Correct answer.1. demographics
2. psychographics
3. geographic
4. behavioristic
What is Marketing? - Correct answer.It involves a variety of functions, and a marketer's role can include
managing aspects of brand, customers, product promotion, communications, and technology. Marketing
creates value for brands, and brands ultimately create a value exchange with their customers.
What are the five roles in the marketing career trajectory? - Correct answer.Marketing Coordinator:
Entry level, help managers with marketing tasks
Marketing Manager: 3-4 years experience, manage projects and products versus people
Marketing Director: 7-10 years experience, have direct reports, responsibility for people and products
marketed in their department
