,
,PEARSON EDUCATION LIMITED rr rr
KAO
TwoKAO
rr r
Park
rr
Harlow CM17 rr
9SRUnited
rr r
Kingdom
rr
Tel: +44 (0)1279 623623
rr rr rr
Web: www.pearson-books.com r r
This edition published 2020
rr rr rr
© Pearson Education Limited 2020
rr rr rr rr
The rights of Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson and Kevan
rr rr rr rr rr rr rr rr rr rr rr rr
Scholes to be identified as authors of this work have been asserted by them in accordance with the
rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr
Copyright, Designs and Patents Act 1988.
rr rr rr rr rr rr
ISBN 978-1-292-28249-7 rr
All rights reserved. Permission is hereby given for the material in this publication to be
rr rr rr rr rr rr rr rr rr rr rr rr rr rr
reproduced for OHP transparencies and student handouts, without express permission of the
rr rr rr rr rr rr rr rr rr rr rr rr
Publishers, for educational purposes only. In all other cases, no part of this publication may be
rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr
reproduced, stored in a retrieval system, or transmitted in any form or by any means,
rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr
electronic, mechanical, photocopying, recording, or otherwise without either the prior
rr r rr rr r r r r r r rr rr rr
written permission of the Publishers or a licence permitting restricted copying in the United
r r rr r r rr rr rr rr rr rr rr rr rr rr rr
Kingdom issued by the Copyright Licensing Agency Ltd., Barnard‟s Inn, 86 Fetter Lane, London
rr rr rr rr rr rr rr rr rr rr rr rr rr rr
EC4A 1EN. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in
rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr
any form of bindingor cover other than that in which it is published, without the prior consent of
rr rr rr rr r rr rr rr rr rr rr rr rr rr rr rr rr rr rr
the Publishers.
rr rr
Please note that, unless the material is specifically cited with a source, any company names
rr rr rr rr rr rr rr rr rr rr rr rr rr rr
used within this Instructor‟s Manual have been created by the authors and are intended to be
rr r rr rr rr rr rr rr rr rr rr rr rr rr rr rr
fictitious.
rr
Pearson Education is not responsible for the content of third-party internet sites.
rr rr rr rr rr rr rr rr rr rr rr
The Financial Times. With a worldwide network of highly respected journalists, The Financial
rr rr rr rr rr rr rr rr rr rr rr rr
Times provides global business news, insightful opinion and expert analysis of business,
rr rr rr rr rr rr rr rr rr rr rr rr
finance and politics. With over 500 journalists reporting from 50 countries worldwide, our in-
rr r rr rr rr rr rr rr rr rr rr rr rr rr
depth coverage of international news is objectively reported and analysed from an independent,
rr rr rr rr rr rr rr rr rr rr rr rr
globalperspective. To find out more, visit www.ft.com/pearsonoffer.
rr r rr rr rr rr rr rr
2
© Pearson Education Limited 2020
rr rr rr rr
, Contents
Chapter 1 rr Introducing strategy rr 23
Part I rr THE STRATEGIC POSITIONrr rr 31
Chapter 2 rr Macro-environment analysis rr 32
Chapter 3 rr Industry and sector analysis rr rr rr 41
Chapter 4 rr Resources and capabilities analysis rr rr rr 56
Chapter 5 rr Stakeholders and governance rr rr 71
Chapter 6 rr History and culture rr rr 80
Part II rr STRATEGIC CHOICES rr 92
Chapter 7 rr Business strategy and models rr rr rr 93
Chapter 8 rr Corporate strategy rr 105
Chapter 9 rr International strategy rr 125
Chapter 10 rr Entrepreneurship and innovation rr rr 136
Chapter 11 rr Mergers, acquisitions and alliances rr rr rr 145
Part III rr STRATEGY IN ACTION rr rr 156
Chapter 12 rr Evaluating strategies rr 157
Chapter 13 rr Strategy development processes rr rr 170
Chapter 14 rr Organising and strategy rr rr 183
Chapter 15 rr Leadership and strategic change rr rr rr 190
Chapter 16 rr The practice of strategy
rr rr rr 198
Case Teaching Notes
rr rr
Glastonbury: from hippy weekend to international festival
rr rr rr rr rr rr 209
The global pharmaceutical industry: harnessing the whirlwind
rr rr rr rr rr rr 214
Siemens A: exploring the future
rr rr rr rr 220
Relocation, Relocation, Relocation: evolving strategies to deal with shifting shopping
rr rr rr rr rr rr rr rr rr
patterns at Vision Express
rr rr rr 225
Ricoh Canada Inc.
rr rr 241
H&M in fast fashion: continued success?
rr rr rr rr rr 250
The Formula 1 Constructors
rr rr rr 261
„Access to Healthcare‟: integrating a CSR programmein Coloplast
rr rr rr rr rr rr r rr 268
Manchester United FC: struggling to compete with Europe‟s elite clubs
rr rr rr rr rr rr rr rr rr 275
Adnams – A Local Company rr rr rr rr 299
3
© Pearson Education Limited 2020
rr rr rr rr
,PEARSON EDUCATION LIMITED rr rr
KAO
TwoKAO
rr r
Park
rr
Harlow CM17 rr
9SRUnited
rr r
Kingdom
rr
Tel: +44 (0)1279 623623
rr rr rr
Web: www.pearson-books.com r r
This edition published 2020
rr rr rr
© Pearson Education Limited 2020
rr rr rr rr
The rights of Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson and Kevan
rr rr rr rr rr rr rr rr rr rr rr rr
Scholes to be identified as authors of this work have been asserted by them in accordance with the
rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr
Copyright, Designs and Patents Act 1988.
rr rr rr rr rr rr
ISBN 978-1-292-28249-7 rr
All rights reserved. Permission is hereby given for the material in this publication to be
rr rr rr rr rr rr rr rr rr rr rr rr rr rr
reproduced for OHP transparencies and student handouts, without express permission of the
rr rr rr rr rr rr rr rr rr rr rr rr
Publishers, for educational purposes only. In all other cases, no part of this publication may be
rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr
reproduced, stored in a retrieval system, or transmitted in any form or by any means,
rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr
electronic, mechanical, photocopying, recording, or otherwise without either the prior
rr r rr rr r r r r r r rr rr rr
written permission of the Publishers or a licence permitting restricted copying in the United
r r rr r r rr rr rr rr rr rr rr rr rr rr rr
Kingdom issued by the Copyright Licensing Agency Ltd., Barnard‟s Inn, 86 Fetter Lane, London
rr rr rr rr rr rr rr rr rr rr rr rr rr rr
EC4A 1EN. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in
rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr rr
any form of bindingor cover other than that in which it is published, without the prior consent of
rr rr rr rr r rr rr rr rr rr rr rr rr rr rr rr rr rr rr
the Publishers.
rr rr
Please note that, unless the material is specifically cited with a source, any company names
rr rr rr rr rr rr rr rr rr rr rr rr rr rr
used within this Instructor‟s Manual have been created by the authors and are intended to be
rr r rr rr rr rr rr rr rr rr rr rr rr rr rr rr
fictitious.
rr
Pearson Education is not responsible for the content of third-party internet sites.
rr rr rr rr rr rr rr rr rr rr rr
The Financial Times. With a worldwide network of highly respected journalists, The Financial
rr rr rr rr rr rr rr rr rr rr rr rr
Times provides global business news, insightful opinion and expert analysis of business,
rr rr rr rr rr rr rr rr rr rr rr rr
finance and politics. With over 500 journalists reporting from 50 countries worldwide, our in-
rr r rr rr rr rr rr rr rr rr rr rr rr rr
depth coverage of international news is objectively reported and analysed from an independent,
rr rr rr rr rr rr rr rr rr rr rr rr
globalperspective. To find out more, visit www.ft.com/pearsonoffer.
rr r rr rr rr rr rr rr
2
© Pearson Education Limited 2020
rr rr rr rr
, Contents
Chapter 1 rr Introducing strategy rr 23
Part I rr THE STRATEGIC POSITIONrr rr 31
Chapter 2 rr Macro-environment analysis rr 32
Chapter 3 rr Industry and sector analysis rr rr rr 41
Chapter 4 rr Resources and capabilities analysis rr rr rr 56
Chapter 5 rr Stakeholders and governance rr rr 71
Chapter 6 rr History and culture rr rr 80
Part II rr STRATEGIC CHOICES rr 92
Chapter 7 rr Business strategy and models rr rr rr 93
Chapter 8 rr Corporate strategy rr 105
Chapter 9 rr International strategy rr 125
Chapter 10 rr Entrepreneurship and innovation rr rr 136
Chapter 11 rr Mergers, acquisitions and alliances rr rr rr 145
Part III rr STRATEGY IN ACTION rr rr 156
Chapter 12 rr Evaluating strategies rr 157
Chapter 13 rr Strategy development processes rr rr 170
Chapter 14 rr Organising and strategy rr rr 183
Chapter 15 rr Leadership and strategic change rr rr rr 190
Chapter 16 rr The practice of strategy
rr rr rr 198
Case Teaching Notes
rr rr
Glastonbury: from hippy weekend to international festival
rr rr rr rr rr rr 209
The global pharmaceutical industry: harnessing the whirlwind
rr rr rr rr rr rr 214
Siemens A: exploring the future
rr rr rr rr 220
Relocation, Relocation, Relocation: evolving strategies to deal with shifting shopping
rr rr rr rr rr rr rr rr rr
patterns at Vision Express
rr rr rr 225
Ricoh Canada Inc.
rr rr 241
H&M in fast fashion: continued success?
rr rr rr rr rr 250
The Formula 1 Constructors
rr rr rr 261
„Access to Healthcare‟: integrating a CSR programmein Coloplast
rr rr rr rr rr rr r rr 268
Manchester United FC: struggling to compete with Europe‟s elite clubs
rr rr rr rr rr rr rr rr rr 275
Adnams – A Local Company rr rr rr rr 299
3
© Pearson Education Limited 2020
rr rr rr rr
