, Contents
Chapter m1 Introducing mstrategy 23
Part mI THE mSTRATEGIC mPOSITION 31
Chapter m2 Macro-environment manalysis 32
Chapter m3 Industry mand msector manalysis 41
Chapter m4 Resources mand mcapabilities manalysis 56
Chapter m5 Stakeholders mand mgovernance 71
Chapter m6 History mand mculture 80
Part mII STRATEGIC mCHOICES 92
Chapter m7 Business mstrategy mand mmodels 93
Chapter m8 Corporate mstrategy 105
Chapter m9 International mstrategy 125
Chapter m10 Entrepreneurship mand minnovation 136
Chapter m11 Mergers, macquisitions mand malliances 145
Part mIII STRATEGY mIN mACTION 156
Chapter m12 Evaluating mstrategies 157
Chapter m13 Strategy mdevelopment mprocesses 170
Chapter m14 Organising mand mstrategy 183
Chapter m15 Leadership mand mstrategic mchange 190
Chapter m16 The mpractice mof mstrategy 198
Case mTeaching mNotes
Glastonbury: mfrom mhippy mweekend mto minternational mfestival 209
The mglobal mpharmaceutical mindustry: mharnessing mthe mwhirlwind 214
Siemens mA: mexploring mthe mfuture 220
Relocation, mRelocation, mRelocation: mevolving mstrategies mto mdeal mwith mshifting mshopping
patterns mat mVision mExpress 225
Ricoh mCanada mInc. 241
H&M min mfast mfashion: mcontinued msuccess? 250
The mFormula m1 mConstructors 261
‘Access mto mHealthcare’: mintegrating ma mCSR mprogramme min mColoplast 268
Manchester m United m FC: m struggling m to m compete m with m Europe’s melite mclubs 275
Adnams m– mA mLocal mCompany 299
,‘Dare mto mknow’: mThe mintegration mof mUniversité mParis-Dauphine mwith mParis mSciences met
Lettres m(PSL) mUniversity 308
Ryanair: mthe mlow mfares mairline m– mnew mdirections? 313
Multi-sided mplatform mcompetition min mthe mvideo mgame mindustry 343
Megabrew: m creating m an m undisputed m global mbrewing m champion? 347
AirAsia mand mthe mTune mGroup: mdiversifying macross mindustries 356
Severstal: ma mjourney mfrom mgrowth mto mconsolidation mwithin mthe msteel mindustry 362
Indian mPremier mLeague: mglitz, mglamour mand mglobalisation 370
Handelsbanken m– mbanking mdone mdifferently 374
Caitec: mA mChinese mBusiness min mAfrica 378
Going mfor ma mRide: mEntrepreneurial mJourneys min mthe mon-demand mtransportation msector 386
Leadership mat mApple mInc 392
Has mTeva mbeen msaved? mResponding mto mchallenges mand mproblems min mgeneric mpharmaceuticals
400
Managing mM&A: mElekta’s macquistion mof mNeuromag 403
CRH mplc: mOptimising mvalue mthrough mcorporate mstrategy 409
Counterstrategy: mresisting mthe mMexican mnarco-trafficking mbusiness 417
Oak mTree mInn: mGrowth mchallenges mfacing ma mfamily-run mtourism mbusiness 427
Strategic mplanning mat mKing mFaisal mHospital mand mResearch mCentre mSaudi mArabia 435
Mormor m Magda’s m ice m cream m – m can m you m be m hot m in m amcool m market? 445
Emmaus: mthe mfounder mas ma mresource? 450
Siemens mB: m‘making mreal mwhat mmatters’ 459
Cultivating ma mrich mharvest mat mOrchard 468
Strategy mWork min mDörr moch mPortbolaget m– mHow mopen mcan myou mbe? 473
In mthe mboardroom mat mHomeCo 480
, 1. Introduction
Exploring mStrategy mrepresents mone mof mthe mmost mcomprehensive mpackages mof mmaterial mand
m support m
for mteachers mand mstudents mof mstrategy. mThe mfollowing mmaterials mand massistance mare
mnow mavailable:
• The mtext mwith mimproved mdesign mand mlayout mto massist mreaders m– mincluding mobjectives
mfor m each m part m of mthe m book mand m chapter mlearning m outcomes, m concept m definitions,
m chapter m summaries, m additional m reading m and m muchmmore.
• Over mseventy millustrations mand mfifteen mThinking mDifferently msections, meach mincluding
mquestions m to m facilitate m their m use m as m mini m cases m or m class mdiscussions.
• Sixteen mend-of-chapter mcase mexamples mwith mspecific mrelevance mto mthe mcontent mof mthe
m chapter m and mwith mquestions mrelating mto mthe mmajor mlearning missues min mthe mchapter.
• End-of-chapter mwork massignments, mwhich mprovide mfurther mopportunities mfor mstudent
m assessment, m additional m work m or mself-assessment.
• Thirty mcase mstudies m(text mand mcases mversion monly) mtogether mwith mcomprehensive mteaching
mnotes m(in mthis mmanual mand mon mthe mwebsite). mThe mcase mcollection mcontains ma mrich
mmixture mof mmaterial, mincluding mlong mand mshort mcases mfrom mmany mdifferent msectors mand
m different m countries.
• A mnumber mof m‘classic mcases’ mfrom mpast meditions m(where mthey mare mnot mcarried mforward
minto mthem
twelfth medition mbut mare mstill museful mto mtutors mand mstudents).
• The mStrategy mExperience msimulation mgives mstudents mhands-on mexperience mof mstrategic
manalysis mand m decision m making. m The msimulation m can m be m used m by mindividual mstudents,
m or m as m part m of m a m wider m classroom mexercise.
For mstudents:
• Revision maids m(flashcards, mkey mconcepts mand mglossary m(in msix mlanguages))
• Multiple-choice mquestions, mwork massignments mand mgrade mbook
• Help mwith mcase mstudies m(web mlinks, mFT marticles mand madvice mon manalysing mcases).
Chapter m1 Introducing mstrategy 23
Part mI THE mSTRATEGIC mPOSITION 31
Chapter m2 Macro-environment manalysis 32
Chapter m3 Industry mand msector manalysis 41
Chapter m4 Resources mand mcapabilities manalysis 56
Chapter m5 Stakeholders mand mgovernance 71
Chapter m6 History mand mculture 80
Part mII STRATEGIC mCHOICES 92
Chapter m7 Business mstrategy mand mmodels 93
Chapter m8 Corporate mstrategy 105
Chapter m9 International mstrategy 125
Chapter m10 Entrepreneurship mand minnovation 136
Chapter m11 Mergers, macquisitions mand malliances 145
Part mIII STRATEGY mIN mACTION 156
Chapter m12 Evaluating mstrategies 157
Chapter m13 Strategy mdevelopment mprocesses 170
Chapter m14 Organising mand mstrategy 183
Chapter m15 Leadership mand mstrategic mchange 190
Chapter m16 The mpractice mof mstrategy 198
Case mTeaching mNotes
Glastonbury: mfrom mhippy mweekend mto minternational mfestival 209
The mglobal mpharmaceutical mindustry: mharnessing mthe mwhirlwind 214
Siemens mA: mexploring mthe mfuture 220
Relocation, mRelocation, mRelocation: mevolving mstrategies mto mdeal mwith mshifting mshopping
patterns mat mVision mExpress 225
Ricoh mCanada mInc. 241
H&M min mfast mfashion: mcontinued msuccess? 250
The mFormula m1 mConstructors 261
‘Access mto mHealthcare’: mintegrating ma mCSR mprogramme min mColoplast 268
Manchester m United m FC: m struggling m to m compete m with m Europe’s melite mclubs 275
Adnams m– mA mLocal mCompany 299
,‘Dare mto mknow’: mThe mintegration mof mUniversité mParis-Dauphine mwith mParis mSciences met
Lettres m(PSL) mUniversity 308
Ryanair: mthe mlow mfares mairline m– mnew mdirections? 313
Multi-sided mplatform mcompetition min mthe mvideo mgame mindustry 343
Megabrew: m creating m an m undisputed m global mbrewing m champion? 347
AirAsia mand mthe mTune mGroup: mdiversifying macross mindustries 356
Severstal: ma mjourney mfrom mgrowth mto mconsolidation mwithin mthe msteel mindustry 362
Indian mPremier mLeague: mglitz, mglamour mand mglobalisation 370
Handelsbanken m– mbanking mdone mdifferently 374
Caitec: mA mChinese mBusiness min mAfrica 378
Going mfor ma mRide: mEntrepreneurial mJourneys min mthe mon-demand mtransportation msector 386
Leadership mat mApple mInc 392
Has mTeva mbeen msaved? mResponding mto mchallenges mand mproblems min mgeneric mpharmaceuticals
400
Managing mM&A: mElekta’s macquistion mof mNeuromag 403
CRH mplc: mOptimising mvalue mthrough mcorporate mstrategy 409
Counterstrategy: mresisting mthe mMexican mnarco-trafficking mbusiness 417
Oak mTree mInn: mGrowth mchallenges mfacing ma mfamily-run mtourism mbusiness 427
Strategic mplanning mat mKing mFaisal mHospital mand mResearch mCentre mSaudi mArabia 435
Mormor m Magda’s m ice m cream m – m can m you m be m hot m in m amcool m market? 445
Emmaus: mthe mfounder mas ma mresource? 450
Siemens mB: m‘making mreal mwhat mmatters’ 459
Cultivating ma mrich mharvest mat mOrchard 468
Strategy mWork min mDörr moch mPortbolaget m– mHow mopen mcan myou mbe? 473
In mthe mboardroom mat mHomeCo 480
, 1. Introduction
Exploring mStrategy mrepresents mone mof mthe mmost mcomprehensive mpackages mof mmaterial mand
m support m
for mteachers mand mstudents mof mstrategy. mThe mfollowing mmaterials mand massistance mare
mnow mavailable:
• The mtext mwith mimproved mdesign mand mlayout mto massist mreaders m– mincluding mobjectives
mfor m each m part m of mthe m book mand m chapter mlearning m outcomes, m concept m definitions,
m chapter m summaries, m additional m reading m and m muchmmore.
• Over mseventy millustrations mand mfifteen mThinking mDifferently msections, meach mincluding
mquestions m to m facilitate m their m use m as m mini m cases m or m class mdiscussions.
• Sixteen mend-of-chapter mcase mexamples mwith mspecific mrelevance mto mthe mcontent mof mthe
m chapter m and mwith mquestions mrelating mto mthe mmajor mlearning missues min mthe mchapter.
• End-of-chapter mwork massignments, mwhich mprovide mfurther mopportunities mfor mstudent
m assessment, m additional m work m or mself-assessment.
• Thirty mcase mstudies m(text mand mcases mversion monly) mtogether mwith mcomprehensive mteaching
mnotes m(in mthis mmanual mand mon mthe mwebsite). mThe mcase mcollection mcontains ma mrich
mmixture mof mmaterial, mincluding mlong mand mshort mcases mfrom mmany mdifferent msectors mand
m different m countries.
• A mnumber mof m‘classic mcases’ mfrom mpast meditions m(where mthey mare mnot mcarried mforward
minto mthem
twelfth medition mbut mare mstill museful mto mtutors mand mstudents).
• The mStrategy mExperience msimulation mgives mstudents mhands-on mexperience mof mstrategic
manalysis mand m decision m making. m The msimulation m can m be m used m by mindividual mstudents,
m or m as m part m of m a m wider m classroom mexercise.
For mstudents:
• Revision maids m(flashcards, mkey mconcepts mand mglossary m(in msix mlanguages))
• Multiple-choice mquestions, mwork massignments mand mgrade mbook
• Help mwith mcase mstudies m(web mlinks, mFT marticles mand madvice mon manalysing mcases).
