Sports management exam tests answers
What is the objective of positioning a sport product? - correct answer-to differentiate the
sport product from competing products
Who is directly responsible for creating the facility's standard operating procedures and
ensuring that these procedures are administered correctly - correct answer-operations
manager
The reason that scarce products like World Series tickets cost more than regular
season tickets is known as - correct answer-market equilibrium
Sorting your customers into groups that can be identified by shared traits or habits is
known as - correct answer-market segmentation
Establishing your company or team identity through logo, color scheme, and the
accumulated impact of ads is known as - correct answer-branding
The major piece of legislation that is major cause of increased female participation in
sports is - correct answer-Title IX
This term refers to elements that interfere with reception of the message through
communications channels - correct answer-Noise
The following is an example of the one way communication model that allows the flow of
information from the sport organization to its publics but does not include a feedback
channel - correct answer-newspapers
The most important element of a crowd management plan, particularly when alcohol is
being sold, is - correct answer-uniformed police
Which are examples of the core sport product for a pro basketball team - correct
answer-the coaches and the players
The most powerful influence on what sports events people attend or watch, or what
products they buy is - correct answer-friends and family
When guest speaker Megan Podgorski from Columbia University talked with us, she
encouraged students who are interested in a career in media or communications to -
correct answer-all of the above, learn to write well, gain competence in a variety of
media formats, get experience through internships
, When you leave a game, you have nothing but a ticket stub and a memory. This
statement illustrates which of the following aspects of sport - correct answer-sport
experience is intangible
Feeling a sense of accomplishment is an example of - correct answer-intrinsic rewards
for participating in sport
Which of the following is NOT a characteristic of the sport product - correct answer-
sport is perishable
For a contract to be legal, there needs to be an offer, acceptance, and - correct answer-
payment*
The most important job of any facility manager is to ensure that the facility and the
people there are - correct answer-safe
Profits = _______ minus _________ - correct answer-money earned, money spent
In professional sport, the employees who interact with local charities to improve the
image of the team are called ________ professionals - correct answer-community
relation
The ultimate goal of virtually all sport marketing is to - correct answer-sell your product
When an organization or individual fails in their responsibility to their customers and
someone is hurt as a result, this is called - correct answer-negligence
The steps or elements of the standard communication model, in order, are - correct
answer-
Economics can be defined as how ________ is/are reconciled with _______ - correct
answer-unlimited wants, limited (scarce) resources
The price at which the quantity demanded is in balance the quantity supplied and the
organization is profitable can be referred to as the _____ price - correct answer-market
Handing over certain management services like concessions or sponsorship sales to an
independent contractor is called - correct answer-outsourcing
The work of a league commissioner is part of this element of how professional sport
works - correct answer-
An income statement could be described as a ______, while a balance sheet can be
described as a - correct answer-
What is the objective of positioning a sport product? - correct answer-to differentiate the
sport product from competing products
Who is directly responsible for creating the facility's standard operating procedures and
ensuring that these procedures are administered correctly - correct answer-operations
manager
The reason that scarce products like World Series tickets cost more than regular
season tickets is known as - correct answer-market equilibrium
Sorting your customers into groups that can be identified by shared traits or habits is
known as - correct answer-market segmentation
Establishing your company or team identity through logo, color scheme, and the
accumulated impact of ads is known as - correct answer-branding
The major piece of legislation that is major cause of increased female participation in
sports is - correct answer-Title IX
This term refers to elements that interfere with reception of the message through
communications channels - correct answer-Noise
The following is an example of the one way communication model that allows the flow of
information from the sport organization to its publics but does not include a feedback
channel - correct answer-newspapers
The most important element of a crowd management plan, particularly when alcohol is
being sold, is - correct answer-uniformed police
Which are examples of the core sport product for a pro basketball team - correct
answer-the coaches and the players
The most powerful influence on what sports events people attend or watch, or what
products they buy is - correct answer-friends and family
When guest speaker Megan Podgorski from Columbia University talked with us, she
encouraged students who are interested in a career in media or communications to -
correct answer-all of the above, learn to write well, gain competence in a variety of
media formats, get experience through internships
, When you leave a game, you have nothing but a ticket stub and a memory. This
statement illustrates which of the following aspects of sport - correct answer-sport
experience is intangible
Feeling a sense of accomplishment is an example of - correct answer-intrinsic rewards
for participating in sport
Which of the following is NOT a characteristic of the sport product - correct answer-
sport is perishable
For a contract to be legal, there needs to be an offer, acceptance, and - correct answer-
payment*
The most important job of any facility manager is to ensure that the facility and the
people there are - correct answer-safe
Profits = _______ minus _________ - correct answer-money earned, money spent
In professional sport, the employees who interact with local charities to improve the
image of the team are called ________ professionals - correct answer-community
relation
The ultimate goal of virtually all sport marketing is to - correct answer-sell your product
When an organization or individual fails in their responsibility to their customers and
someone is hurt as a result, this is called - correct answer-negligence
The steps or elements of the standard communication model, in order, are - correct
answer-
Economics can be defined as how ________ is/are reconciled with _______ - correct
answer-unlimited wants, limited (scarce) resources
The price at which the quantity demanded is in balance the quantity supplied and the
organization is profitable can be referred to as the _____ price - correct answer-market
Handing over certain management services like concessions or sponsorship sales to an
independent contractor is called - correct answer-outsourcing
The work of a league commissioner is part of this element of how professional sport
works - correct answer-
An income statement could be described as a ______, while a balance sheet can be
described as a - correct answer-
